I know not everyone who reads this post agrees with us, and we’ve taken a fair share of criticism for our viewpoint, but we’ve been consistently skeptical of the power of 3D to drive HDTV sales. And now, after the industry spent millions (billions?) of dollars in promotion and advertising , as well as several years of intense sales effort, and probably billions of dollars in research & development – a new survey of HDTV-purchasing consumers from reputable researcher J.D. Power and Associates shows that 3D was ranked a distant last as the reason they purchased their set.
Samsung
After Surprising Analysts with Initial Downgraded 2012 TV Sales Forecast, Sony & Sharp Stun Again with Deeper Cuts
The Nikkei Reported today that both Sony Corp. and Sharp Corp. have further reduced their original forecast for fiscal year 2012 flat-panel HDTV sales in the wake of a worldwide slowdown in demand. The move surprised analysts, as both companies had forecast weaker demand as part of their initial 2012 forecast. But, as we’ve been reporting for months, sales of flat-panel TVs in Japan’s domestic market have fallen off a cliff as previous government rebate programs meant to encourage consumers to switch to a new digital TV system, as well as to more energy-efficient TVs and appliances, came to an end. Now, manufacturers are experiencing slack demand around the world, including a slowdown in the market they had been counting on to provide substantial growth – China. [Read more…] about After Surprising Analysts with Initial Downgraded 2012 TV Sales Forecast, Sony & Sharp Stun Again with Deeper Cuts
Latest Brand Preference Survey Spells Trouble for Key Tech Brands
In a new study by market researcher Strategy Analytics, more than six thousand consumers were surveyed about which technology brands they preferred – and the results highlight what is likely a radical market repositioning for certain tech brands that have lost market share in a challenging industry environment.
See if these results surprise you as much as some of them did me… [Read more…] about Latest Brand Preference Survey Spells Trouble for Key Tech Brands
NPD Says Consumer Electronics Sales in 2011 at $144 Billion Are Down
<February 15, 2012> The NPD Group, a Port Washington, New York-based market research company said on Monday that total consumer electronics sales including both hardware and consumables, fell .5% to come in at a total of almost $144 billion. NPD’s data represents retail sales that the organization collects from retailers and totals. [Read more…] about NPD Says Consumer Electronics Sales in 2011 at $144 Billion Are Down
TV War Won, Samsung Considers Spinning Off its Money-Losing LCD TV Business
<February 15, 2012> Samsung Electronics Co. surprised many in the industry today when it revealed that it is considering spinning-off its LCD flat-panel television business which is losing money amid a worldwide slowdown in consumer demand according to a report by Reuters. The company says letting the LCD business go will allow it to focus on what it believes will be the next wave in television technology – OLED which it hopes will stimulate consumer demand …and company profits. [Read more…] about TV War Won, Samsung Considers Spinning Off its Money-Losing LCD TV Business
Samsung & LG Outline Aggressive TV Biz Growth Plans
<February 8, 2012> Samsung Electronics Co. and LG Electronics, Inc. plan to launch aggressive expansion of their flat panel television divisions in 2012, according to a new report in the Nikkei. And these aggressive plans contrast sharply with those of Japanese television manufacturers, who are looking for ways to cut their overhead in a search for profitability. [Read more…] about Samsung & LG Outline Aggressive TV Biz Growth Plans
Super Bowl Ads – Most Were Not So Super
<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super
Samsung’s Big Story from Big CES Press Conference is OLED
>> See an extensive slideshow of Samsung’s CES press conference here <<
<February 1, 2012> Samsung Electronics Company, Ltd., the world’s largest provider of televisions, wow’d the crowd at CES last month with a stunning display of 55-inch OLED flat panel televisions. Kicking off the show on press day with far-and-away the largest standing-room-only press conference of the day, Samsung showed again why they lead the field with a major commitment to a new technology – OLED. [Read more…] about Samsung’s Big Story from Big CES Press Conference is OLED
Awash in a Sea of Incrementalism, Pre-Show Press Day was a Desperate Search for Innovation
<January 18, 2012> The day before the International Consumer Electronics Show opens, the show promoter holds something they call “Press Day.” Press Day is a mind-numbing endurance test of the media’s stamina with back-to-back-to-back-to-etc. press conferences. Each press conference is supposed to be 45-minutes long to give the press 15-minutes to move to the next one. [Read more…] about Awash in a Sea of Incrementalism, Pre-Show Press Day was a Desperate Search for Innovation
LG – Last Year We Were Smart, This Year We Are Smarter
>>See a full slideshow from the LG CES Press Conference by clicking here<<
<January 18, 2012> CES Press Day kicked off this year with LG who seemed anxious to update the media on their progress in 2011. Wayne Park, President and CEO of LG USA, told reporters that although 2011 was a tough year economically, LG’s revenues were up 8 percent. Park also told the group that LG had a record-breaking fourth quarter in U.S. sales. [Read more…] about LG – Last Year We Were Smart, This Year We Are Smarter
