Our good friends over at JD Systems – a New York-based integrator that does both commercial and residential installations – put up an excellent post on their blog on a very sensitive topic. No, not sex…not drugs…it was on PRICE! The blog discussed the results of the J.D. Power and Associates survey we reported on earlier that sought to determine the factors that motivated consumers to purchase an HDTV. [BTW, many thanks for the mention J.D.!]
J. D. Power and Associates
I know not everyone who reads this post agrees with us, and we’ve taken a fair share of criticism for our viewpoint, but we’ve been consistently skeptical of the power of 3D to drive HDTV sales. And now, after the industry spent millions (billions?) of dollars in promotion and advertising , as well as several years of intense sales effort, and probably billions of dollars in research & development – a new survey of HDTV-purchasing consumers from reputable researcher J.D. Power and Associates shows that 3D was ranked a distant last as the reason they purchased their set.