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You are here: Home / Archives for J. D. Power and Associates

J. D. Power and Associates

How One New York Integrator Moves Customers from Low Price to High Value

October 18, 2012 by Ted Leave a Comment

JD Systems logoOur good friends over at JD Systems – a New York-based integrator that does both commercial and residential installations – put up an excellent post on their blog on a very sensitive topic. No, not sex…not drugs…it was on PRICE! The blog discussed the results of the J.D. Power and Associates survey we reported on earlier that sought to determine the factors that motivated consumers to purchase an HDTV. [BTW, many thanks for the mention J.D.!]

How to move customers from PRICE to VALUE? See how JD Systems handles it…

[Read more…] about How One New York Integrator Moves Customers from Low Price to High Value

Filed Under: Industry Trends, Marketing, Strategy Tagged With: HDTV, J. D. Power and Associates, JD Systems, margin, price

J.D. Power & Assocs. Survey Proves What We’ve Said All Along: 3D is Dead as a Sales Motivator

August 22, 2012 by Ted 3 Comments

J.D. Power and Associates LogoI know not everyone who reads this post agrees with us, and we’ve taken a fair share of criticism for our viewpoint, but we’ve been consistently skeptical of the power of 3D to drive HDTV sales. And now, after the industry spent millions (billions?) of dollars in promotion and advertising , as well as several years of intense sales effort, and probably billions of dollars in research & development – a new survey of HDTV-purchasing consumers from reputable researcher J.D. Power and Associates shows that 3D was ranked a distant last as the reason they purchased their set.

The survey held some other surprises as well… [Read more…] about J.D. Power & Assocs. Survey Proves What We’ve Said All Along: 3D is Dead as a Sales Motivator

Filed Under: Consumer Trends, Industry Trends, Manufacturers, Marketing, News, Research, Strategy Tagged With: 3D HDTV, J. D. Power and Associates, LCD, LED, LG Electronics, Panasonic, plasma, Samsung, Sanyo, Sharp, Sony, Toshiba, Vizio

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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