<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super
Samsung
Samsung’s Big Story from Big CES Press Conference is OLED
>> See an extensive slideshow of Samsung’s CES press conference here <<
<February 1, 2012> Samsung Electronics Company, Ltd., the world’s largest provider of televisions, wow’d the crowd at CES last month with a stunning display of 55-inch OLED flat panel televisions. Kicking off the show on press day with far-and-away the largest standing-room-only press conference of the day, Samsung showed again why they lead the field with a major commitment to a new technology – OLED. [Read more…] about Samsung’s Big Story from Big CES Press Conference is OLED
Awash in a Sea of Incrementalism, Pre-Show Press Day was a Desperate Search for Innovation
<January 18, 2012> The day before the International Consumer Electronics Show opens, the show promoter holds something they call “Press Day.” Press Day is a mind-numbing endurance test of the media’s stamina with back-to-back-to-back-to-etc. press conferences. Each press conference is supposed to be 45-minutes long to give the press 15-minutes to move to the next one. [Read more…] about Awash in a Sea of Incrementalism, Pre-Show Press Day was a Desperate Search for Innovation
LG – Last Year We Were Smart, This Year We Are Smarter
>>See a full slideshow from the LG CES Press Conference by clicking here<<
<January 18, 2012> CES Press Day kicked off this year with LG who seemed anxious to update the media on their progress in 2011. Wayne Park, President and CEO of LG USA, told reporters that although 2011 was a tough year economically, LG’s revenues were up 8 percent. Park also told the group that LG had a record-breaking fourth quarter in U.S. sales. [Read more…] about LG – Last Year We Were Smart, This Year We Are Smarter
Sony Decides to Stop Sleeping With the Enemy; Breaks Off Samsung Partnership
<December 28, 2011> Multiple reports from The New York Times, Reuters, the Nikkei and others say that
Sony Corp. has decided to pull out of its joint venture with Samsung called S-LCD Corp. Launched in 2004, the JV manufactured LCD TVs in South Korea for both partners and was Sony’s attempt to catch up with the rest of the industry after its disastrous decision to stay with analog sets as everyone else turned to flat panels. [Read more…] about Sony Decides to Stop Sleeping With the Enemy; Breaks Off Samsung Partnership
