New research that came out at the end of last year shows that most small businesses are turning to social media as their top marketing tactic. This relatively new form of marketing has seen its adoption soar recently, but this is the first time we’ve seen it ranked as the top choice of small businesses.
Survey
Why Consumers Don’t Like to Shop at Retail Anymore
New research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was a simple question that would elicit a simple answer. Little did they know that shoppers were only too happy to list the multiple reasons why they are frustrated with the retail shopping experience today.
See this latest research showing where retail is “dropping the ball”… [Read more…] about Why Consumers Don’t Like to Shop at Retail Anymore
What Kind of Advertising Do Consumers Trust? You Won’t Believe It!
Did the 2016 Presidential Election Impact Consumer Trust?
Ask any marketing professional, the last ten years have brought a dizzying array of all-new 
advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!
Have the Tables Turned? Internet Users Research Online, Buy In Store
The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.
In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.
But what is really surprising, is the number of millennial’s who said that. Read on to find out… [Read more…] about Have the Tables Turned? Internet Users Research Online, Buy In Store
CTA Predicts Record Black Friday Week
Nearly 50% of the Entire U.S. Population Will Buy Tech Then
In a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black Friday week, based on a newly completed survey. That result means 116 million Americans will buy tech – ten percent more than last year.
See more on this CTA survey, including what consumers will buy… [Read more…] about CTA Predicts Record Black Friday Week
New Size & Scope Survey Results Released at CEDIA 2016
As is their normal practice, CEDIA released selected results from their 2016 Size and Scope of the Residential Electronic Systems Market survey in their booth during CEDIA 2016. The presentation this year, like last year, was made by Dave Pedigo. However, unlike last year, this year Pedigo has been put in charge of market research, a post that has been open since Erica Shonkweiler left some time ago.
Last year, we reported on the some of the surprising results from the survey. Some of those results were so surprising, they were unbelievable – and even Pedigo agreed with us that some didn’t appear proper. This year? Some of the results, if accurate, could be troubling.
See the results CEDIA shared with members at CEDIA 2016… [Read more…] about New Size & Scope Survey Results Released at CEDIA 2016
CEDIA Seeks Participation in 2016 Size & Scope Survey
Participants Get a Chance to Win a $500 Gift Card
The Custom Electronics Design & Installation Association (CEDIA) announced today that its Size and Scope Survey is now open for participation by residential systems installation pros. This survey, one of the largest the trade association conducts every year, collects data from participants to provide market level information that is then made available to members to assist them in planning their business.
See more details on this CEDIA survey and how you can participate… [Read more…] about CEDIA Seeks Participation in 2016 Size & Scope Survey
New Research: Netflix is the #1 Choice for TV Viewing
Baby Boomers Finally Hop on the Streaming Bandwagon
In a new survey released today by E-Poll Market Research, Netflix is the first choice for watching a TV show among those respondents who have been exposed to streaming programming. And for the first time, this result is true for all age demographics – with Baby Boomers the last to join the party.
See more on this interesting trend in consumer preferences… [Read more…] about New Research: Netflix is the #1 Choice for TV Viewing
New Survey: Apple Watch is a Flop
In a recently released survey by advertising technology company Fluent, more than half of U.S. adults say that the Apple Watch is a failed product…a flop. The study, which surveyed 2,578 adults here in the U.S., clearly suggests that Americans agree with many in the tech industry who have given largely negative reviews of the product. Ironically, at one time, the Watch was thought to be the next big thing from Apple. It may still be…
What does this study suggest about the “wearables” market?… [Read more…] about New Survey: Apple Watch is a Flop
CEDIA Releases Key Findings of Size & Scope Survey and They are Surprising
As is their normal practice at the annual Expo, CEDIA released key results from their annual Size and Scope of the Residential Electronic Systems Market survey which is conducted in conjunction with Parks Associates. However, what is not normal is that this year we heard these results from Dave Pedigo, CEDIA’s all-around tech guy – rather than from Erica Shonkwiler, CEDIA’s Market Research Manager who has apparently left the organization. But that switcheroo was not the only surprise, as some of the results were almost shocking.
