Contrary to Other Housing Data, New Home Sales Decline in October

In a somewhat surprising reversal of fortune for the housing market, new data from the U.S. Department of Commerce shows that sales of new single family homes actually declined in October to a seasonally adjusted annual rate (SAAR) of 368,000 … Continue reading

Where Do Consumers Prefer to See Advertisements?

Think you know how the typical consumer – if there is such a thing – feels about advertising in our new digitally-enhanced world? You just might be surprised! For example, in today’s increasingly digital world…marketers are devoting more dollars to … Continue reading

Consumer Confidence Rises Again; Now at 4-Year High

Looking for more “green shoots” of economic recovery? The Conference Board released the latest data from their Consumer Confidence Index showing another monthly increase (it increased in September as well) in the overall level of confidence that consumers have in … Continue reading

New Research Quantifies Impact of ‘Showrooming’

New research released today from Harris Interactive, conducted on behalf of CouponCabin.com, provides a sobering look at how prevalent the practice of showrooming is among smartphone- and tablet-owning retail shoppers. Showrooming is where retail shoppers use their smartphone or tablet … Continue reading

CEDIA Releases New Market Data It Says is Even More Accurate

At last week’s CEDIA Expo show in Indianapolis, IN, the trade group released select market data from their second annual survey called the Size and Scope of the Residential Electronic Systems Market in the US 2012. Although compiled and released … Continue reading

Question: How Many ‘Connected’ Devices are in Your Home?

New research released today from marketing consultant Chetan Sharma says that the typical American home has on average a total of five connected devices. A connected device is any device which is connected to the Internet via Wi-Fi, wired, or … Continue reading