Strata-gee.com

Strategy in TECH...

You are here: Home / Archives for Survey

Survey

EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey

by Leave a Comment

STRATA-GEE.COM EXCLUSIVE

2013 Benchmarking Survy CoverLast month, we reported that CEDIA released its 2013 Benchmarking Survey with certain select data highlighted. Now CEDIA has offered Strata-gee.com an exclusive look at the full report (the summary version provided to all CEDIA members) with the opportunity for us to highlight any results we found particularly enlightening. And in the process of reviewing their results – we discovered a much more comprehensive read on the “typical” CEDIA member than we had originally expected.

See more on some of the more interesting results from CEDIA’s 2013 Benchmarking Survey… [Read more…] about EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey

CEDIA Says New Benchmarking Data Suggests Moderate Industry Growth

by Leave a Comment

CEDIA logoThis week the Custom Electronic Design & Installation Association (CEDIA) released what it called key findings from its 2012 and 2013 annual Benchmarking Survey of members. The findings were of 2012 final results and dealer expectations for 2013 and according to the trade association, suggest that the industry has stabilized and is even back to showing moderate growth.

See more on these key industry findings against which you can benchmark your company’s results… [Read more…] about CEDIA Says New Benchmarking Data Suggests Moderate Industry Growth

Does Your Website Measure Up? New Study Provides Benchmark

by Leave a Comment

Graphic of Report TitleBy now, most of us in the TECH industry have launched websites to represent our businesses online. However, it can be hard to know just how your website measures up as compared to other small business websites – all vying for attention of the web “surfers.”

Now, a new and pretty comprehensive study of more than 6,000 small business websites has been released – and the results provide a benchmark against which you can see how your web marketing efforts measure up.

See an interesting infographic & how your website stacks up vs. the average small business… [Read more…] about Does Your Website Measure Up? New Study Provides Benchmark

Uh-Oh, Consumer Adoption of Tablets Slows in Q2 CEA Says

by Leave a Comment

Photo of 20-inch Panasonic TabletIn new data released today by the Consumer Electronics Association, consumer adoption of one of the hottest technologies in tech today – tablet computers – actually (and unusually) slowed in the second quarter of 2013. This unexpected downturn comes after several consecutive quarters of growth for a product category that the CEA itself identifies as one of the two major drivers (along with smartphones) for the entire electronics industry.

What does this unexpected downturn mean?… [Read more…] about Uh-Oh, Consumer Adoption of Tablets Slows in Q2 CEA Says

One Month After CE Week, CEA Cuts 2013 Forecast

by Leave a Comment

CEA logoThe Consumer Electronics Association today released their updated forecasts in a report called The U.S. Consumer Electronics Sales and Forecasts – a semiannual report put out every January and July. The new forecasts show the CEA has scaled back their 2013 forecast substantially from the one released earlier this year, but still expect a small increase of just under .2% to $202.6 billion from last year’s $202.3 billion.

See more on this newly updated report… [Read more…] about One Month After CE Week, CEA Cuts 2013 Forecast

Praying at CEA’s Church of Data Dominion

by Leave a Comment

Photo of Research Summit startCE Week kicked off last week with a Research Summit where the Consumer Electronics Association’s (CEA) market research experts presented the latest market data, along with their assessment of its meaning – and their prognostications for the future. In past years, this was a presentation that was included as part of the Line Show – now it has been split off as a separate day-long event including not only raw data, but various discussion panels as well.

And the data did not disappoint… [Read more…] about Praying at CEA’s Church of Data Dominion

New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct

by 4 Comments

Cover of Retailer Survey ResultsResults from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly to consumers on the Internet. And a lot of retailers feel this way…71% said they would stop or reduce spending with brands that chose to do so.

See more about this survey, including other interesting retailer insights… [Read more…] about New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct

Plasma: The Rumors of My Death Have Been Greatly Exaggerated

by 4 Comments

Quixel Research logoThe conventional wisdom in the world of television technology is that LCD won the panel platform wars and most talk of the future has moved from LCD to LED to OLED and beyond. But wait a minute, as new data from market researcher Quixel Research shows, don’t bury plasma in the grave just yet…

The rumors of plasma’s death appear to be greatly exaggerated as the tech shows growth in 2012… [Read more…] about Plasma: The Rumors of My Death Have Been Greatly Exaggerated

Are You Using These Best ‘Tough Economy’ Marketing Practices of Top-Performing SMBs?

by Leave a Comment

Photo of small businessHow are top-performing small-to-medium sized businesses (SMBs) adjusting their marketing for the current sluggish economic climate? Act-On Software, a marketing automation software company, commissioned Forrester Consulting to find out by probing hundreds of SMBs in an effort to learn more about their marketing practices – especially in regards to tactics employed in response to the recent economic morass within which we all find ourselves. A few months ago, Forrester and Act-On released excerpts from the research titled Driving SMB Revenue in a Tough Economy – excerpts that revealed several interesting insights into the differences between the marketing practices of top-performing companies as contrasted to overall results…or those of bottom-performing companies.

There are some interesting insights from what they discovered… [Read more…] about Are You Using These Best ‘Tough Economy’ Marketing Practices of Top-Performing SMBs?

Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads

by Leave a Comment

Harvard Business Publishing logoMarketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that word up, but you know what I mean] to users of smartphones.

But new research from AOL called “Seven Shades of Mobile” and reported on by the Harvard Business Review, shows that most of them are getting it wrong…all wrong!

See why you need to understand the motivations for how users use their smartphones… [Read more…] about Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads