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Act-On Software

Are You Using These Best ‘Tough Economy’ Marketing Practices of Top-Performing SMBs?

February 26, 2013 by Ted Leave a Comment

Photo of small businessHow are top-performing small-to-medium sized businesses (SMBs) adjusting their marketing for the current sluggish economic climate? Act-On Software, a marketing automation software company, commissioned Forrester Consulting to find out by probing hundreds of SMBs in an effort to learn more about their marketing practices – especially in regards to tactics employed in response to the recent economic morass within which we all find ourselves. A few months ago, Forrester and Act-On released excerpts from the research titled Driving SMB Revenue in a Tough Economy – excerpts that revealed several interesting insights into the differences between the marketing practices of top-performing companies as contrasted to overall results…or those of bottom-performing companies.

There are some interesting insights from what they discovered… [Read more…] about Are You Using These Best ‘Tough Economy’ Marketing Practices of Top-Performing SMBs?

Filed Under: Economic Trends, Management, Marketing, Research, Social Media, Strategy, Survey Tagged With: Act-On Software, best practices, Forrester Consulting, SMBs, tactics

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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