Strategy in TECH...
If this is December, than the 2013 International Consumer Electronics Show (CES) is just around the corner. Once again, we are asking all strata-GEE.com and ALERT readers to take a few short minutes out of their day to take our survey and share their thoughts on this important event.
Whether you’re planning on traveling to Las Vegas, NV to attend the show at the Las Vegas Convention Center January 8-11 or not…we want to hear YOUR opinion of this event.
Reuters/Ipsos published a new poll seeking to answer the question of how holiday shoppers are progressing with their gift buying. After all, there’s less than 20 days left until Christmas – surely shoppers took advantage of the early Black Friday specials to get all of their gift shopping done at great prices…right?
In a somewhat surprising reversal of fortune for the housing market, new data from the U.S. Department of Commerce shows that sales of new single family homes actually declined in October to a seasonally adjusted annual rate (SAAR) of 368,000 units. This rate is a decline of 0.3% below the revised September rate of 369,000 units.
Think you know how the typical consumer – if there is such a thing – feels about advertising in our new digitally-enhanced world? You just might be surprised! For example, in today’s increasingly digital world…marketers are devoting more dollars to digital media such as websites, email marketing, paid search marketing, social media marketing, and more.
Looking for more “green shoots” of economic recovery? The Conference Board released the latest data from their Consumer Confidence Index showing another monthly increase (it increased in September as well) in the overall level of confidence that consumers have in the economy. The Index’s reading for October was 72.2, a significant uptick from September’s level of 68.4, which was up over August.
New research released today from Harris Interactive, conducted on behalf of CouponCabin.com, provides a sobering look at how prevalent the practice of showrooming is among smartphone- and tablet-owning retail shoppers. Showrooming is where retail shoppers use their smartphone or tablet to look up lower prices on items they see in the retail showroom to purchase later from an online merchant.
According to the survey, more than 43% of smartphone and tablet owning consumers admit to showrooming. This figure, alarmingly close to 50%, is likely to be much higher than many industry observers would have expected.
At last week’s CEDIA Expo show in Indianapolis, IN, the trade group released select market data from their second annual survey called the Size and Scope of the Residential Electronic Systems Market in the US 2012. Although compiled and released this year, the data is actually from 2011 and is a follow-up to the same report they excerpted last year for 2010.
strata-GEE.com’s survey on the 2012 CEDIA Expo has wrapped up and we want to thank everyone for their participation. And participation this year was up over 90% as compared to last year – which was off 20% as compared to the 2010 survey. We have no explanation as to why so many more people took part in the survey this year – however, we received more support from various industry members spreading the word on Twitter and other social media networks than in year’s past, which may have been a factor. A special thanks to those who helped spread the word!
New research released today from marketing consultant Chetan Sharma says that the typical American home has on average a total of five connected devices. A connected device is any device which is connected to the Internet via Wi-Fi, wired, or cellular networks.
Once again it’s show time! We are taking our 2012 CEDIA Expo Survey as we did last year. As you probably know, the Expo is only a couple of short weeks away and we’d like to get your insight into this seminal industry event. [Read more…] about Take Our Latest CEDIA EXPO Survey
