Praying at CEA’s Church of Data Dominion

CE Week kicked off last week with a Research Summit where the Consumer Electronics Association’s (CEA) market research experts presented the latest market data, along with their assessment of its meaning – and their prognostications for the future. In past … Continue reading

New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct

Results from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly … Continue reading

Plasma: The Rumors of My Death Have Been Greatly Exaggerated

The conventional wisdom in the world of television technology is that LCD won the panel platform wars and most talk of the future has moved from LCD to LED to OLED and beyond. But wait a minute, as new data … Continue reading

Are You Using These Best ‘Tough Economy’ Marketing Practices of Top-Performing SMBs?

How are top-performing small-to-medium sized businesses (SMBs) adjusting their marketing for the current sluggish economic climate? Act-On Software, a marketing automation software company, commissioned Forrester Consulting to find out by probing hundreds of SMBs in an effort to learn more … Continue reading

Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads

Marketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that … Continue reading

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers … Continue reading

Residential Construction Rebound Getting More Convincing Based on December Data

The U.S. Census Bureau released residential construction data for the month of December and the results provide further – and perhaps more convincing – proof that the housing market is showing consistent signs of improvement. Some analysts even call this … Continue reading

strat-GEE.com’s CES Survey Delivers One HUGE Shock

As most strata-GEE.com readers know, we conduct two short but insightful surveys every year. One survey is on readers’ intentions and plans for attending September’s CEDIA Expo. And the other covers the industry’s largest trade show – the International Consumer … Continue reading

Was Tech Represented on the List of the World’s Best CEO’s?

Recently, we told you about the worst CEO of 2012 (former Best Buy CEO Brian Dunn). Turnabout is fair play, and now Harvard Business Review offers a list of the 100 Best CEOs in the World as a very effective … Continue reading

Internet Advertising Revenues Hit Historic Levels of $9.3 Billion in Q3

According to new data released by IAB Internet Advertising Bureau, total revenues from online advertising hit $9.3 billion in the third quarter of 2012. This is the highest level of revenue from Internet advertising ever and is hailed by the … Continue reading