In an interesting article in the Harvard Business Review, author Walter Frick cites several studies whose results suggest that where companies treat workers better, there is more innovation. Sound crazy? Not a connection you’d usually make? Actually, the article notes a few studies where researchers directly correlated a company’s score of worker treatment against their patent filings. The results appear to hold up, across different studies in different industries in different countries.
Harvard Business Review
Marketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that word up, but you know what I mean] to users of smartphones.
But new research from AOL called “Seven Shades of Mobile” and reported on by the Harvard Business Review, shows that most of them are getting it wrong…all wrong!
See why you need to understand the motivations for how users use their smartphones… [Read more…] about Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads
Recently, we told you about the worst CEO of 2012 (former Best Buy CEO Brian Dunn). Turnabout is fair play, and now Harvard Business Review offers a list of the 100 Best CEOs in the World as a very effective counter-point.
But were technology companies represented on this list? Can we claim some of the best CEOs in the world? Read on and see…