In an interesting article in the Harvard Business Review, author Walter Frick cites several studies whose results suggest that where companies treat workers better, there is more innovation. Sound crazy? Not a connection you’d usually make? Actually, the article notes a few studies where researchers directly correlated a company’s score of worker treatment against their patent filings. The results appear to hold up, across different studies in different industries in different countries.
Marketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that word up, but you know what I mean] to users of smartphones.
But new research from AOL called “Seven Shades of Mobile” and reported on by the Harvard Business Review, shows that most of them are getting it wrong…all wrong!