Employees Treated Well by Their Companies are More Innovative

In an interesting article in the Harvard Business Review, author Walter Frick cites several studies whose results suggest that where companies treat workers better, there is more innovation. Sound crazy? Not a connection you’d usually make? Actually, the article notes … Continue reading

Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads

Marketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that … Continue reading