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Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads

February 13, 2013 by Ted Leave a Comment

Harvard Business Publishing logoMarketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that word up, but you know what I mean] to users of smartphones.

But new research from AOL called “Seven Shades of Mobile” and reported on by the Harvard Business Review, shows that most of them are getting it wrong…all wrong!

See why you need to understand the motivations for how users use their smartphones… [Read more…] about Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads

Filed Under: Marketing, Mobile Marketing, Research, Survey Tagged With: Angry Birds, AOL, BBDO, Harvard Business Review, HBR, InsightsNow

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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