• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy

Strata-gee.com

Strategy in TECH...

Crestron Infra-Bass
AudioControl Single Zone Amps
What Savant Can Do
Sonance James Small Aperture Series
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events
You are here: Home / Associations / One Month After CE Week, CEA Cuts 2013 Forecast

One Month After CE Week, CEA Cuts 2013 Forecast

July 24, 2013 by Ted Leave a Comment

CEA logoThe Consumer Electronics Association today released their updated forecasts in a report called The U.S. Consumer Electronics Sales and Forecasts – a semiannual report put out every January and July. The new forecasts show the CEA has scaled back their 2013 forecast substantially from the one released earlier this year, but still expect a small increase of just under .2% to $202.6 billion from last year’s $202.3 billion.

See more on this newly updated report…


In January, the CEA had forecast a more robust 2013 total industry sales of $209.5 billion or 3.6% higher than the previous year. The new more moderate rate still shows growth that is based largely on the success of smartphones, tablets, and other mobile devices.

So why did the CEA so dramatically cut its industry forecast?

AudioControl Single Zone Amps
Crestron Infra-Bass
Sonance James Small Aperture
Savant

“Although the consumer tech industry is largely immune to the degree of turmoil experienced by other sectors, CE is not entirely impervious to the bigger picture,” said Shawn DuBravac, chief economist and senior director of research, CEA in a prepared statement. “The front half of 2013 brought slower than anticipated economic growth in the U.S. driven by the fiscal drag of sequestration and expiration of the payroll tax, while the back half brings more tempered expectations for economic growth. However, the rest of 2013 should find itself on firmer footing, with several forthcoming product launches which should propel growth in the second half of 2013, through the holiday season and into 2014.”

New categories and growth drivers…

The CEA noted that there were several categories demonstrating growth and initiated tracking in three new categories: fitness technology, desktop 3D printers and Bluetooth/airplay-enabled speakers.

Industry Sales Forecast
New forecast by CEA revising downward expected 2013 growth.

Consistent with their message to the press at the Research Summit during CE Week, the CEA noted the continued growth of smartphones and tablets – key drivers of the overall industry numbers. These two categories alone represent 32.2% of the entire industry revenues for 2013. The CEA says smartphones will reach 127 million units shipped this year for a total revenue of $37.8 billion.

“Despite uncertain economic conditions, 2013 CE industry revenues will remain consistent with 2012 levels,” CEA President and CEO Gary Shapiro said in the prepared statement. “Fueled by innovation, the CE industry is consistently noted for rapid evolvement, yet the industry has emerged as a consistent and steady force, influencing positive growth and job creation. While year-over-year sales remain even, we believe the future of the industry remains bright, particularly with the emergence of exciting new product categories like Ultra HDTV, wearable electronics and 3Dprinters.”

All aboard for audio…

The CEA also calls out audio as a highlighted growth area, saying the category had “stronger than anticipated shipments during the first half of the year.” Unit shipments of audio are projected to increase 11% to 11.4 million units shipped.

But the “bright spots” in audio highlighted by the trade group as the main growth drivers include soundbars and Bluetooth/Airplay-enabled speakers. These newer audio categories are the reason for the growth, as opposed to the more traditional audio components in the previous years figures.

AudioControl Single Zone Amps
Crestron Infra-bass
Sonance James Small Aperture
Savant

The CEA says soundbar shipments will grow by 40% over last year to 2.8 million units.Portable connected speakers are forecast to hit total 2013 revenues of $302 million – 35% over the previous year.

For more on this report from the CEA, see: www.ce.org.

Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Associations, Industry Trends, News, Research, Statistics, Survey, Tech Trends Tagged With: 3D printers, Bluetooth, CEA, mobile devices, Shawn DuBravac, smartphones, tablets, wearables

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

Epic Saga of THIEL Continues as Gary Dayton Acquires Coherent Source Svc

One of the remarkable stories to emerge from the demise of high-end loudspeaker … [Read More...] about Epic Saga of THIEL Continues as Gary Dayton Acquires Coherent Source Svc

  • Streaming Surpasses Linear TV in Viewership for the First Time in May
  • Housing Starts Slide in May; Hits the Slowest Pace in 5 Years
  • B&W Offers Special 801 Limited Edition Abbey Road Speakers

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d