Baby Boomers Finally Hop on the Streaming Bandwagon
In a new survey released today by E-Poll Market Research, Netflix is the first choice for watching a TV show among those respondents who have been exposed to streaming programming. And for the first time, this result is true for all age demographics – with Baby Boomers the last to join the party.
See more on this interesting trend in consumer preferences…
The survey, titled Streaming Media Landscape, is a tracking study that is regularly conducted by E-Poll to discern trends in consuming preferences for U.S. media consumers aged 13-54 towards television viewing. The survey breaks down the demographics as: Teens 13-17, Young Millennials 18-24, Older Millennials 25-34, Gen X 35-49, and Baby Boomers 50-54.
The survey suggested several options for watching TV, and asked respondents simply, “Where do you go most frequently when you want to watch a TV show?”
By a large margin (33%), respondents chose “Netflix streaming subscription.” This result was more than twice the next closest choice, “A TV channel during its original air time,” chosen by 16% of the respondents.
E-Poll notes that this result is a significant change from the same survey last year, when Baby Boomers chose “Live” TV as their top preference. This is the first time all age groups selected Netflix as their top choice. For Gen X and Baby Boomers, the number one ranking was only a few points above their second choice (live TV).
But for Teens, Young Millennials, and Older Millennials, Netflix was overwhelmingly the top choice…handily beating the second choice by wide margins (e.g. 51% vs. 7% for Young Millennials).
The survey also offered respondents the opportunity to say why they preferred streaming. The main reasons that respondents tend to favor streaming include the ability to time shift, binge watch, and skip commercials. Particularly in the case of binge watching – nearly half of Baby Boomers, Gen Xers, and the majority of Millennials all report engaging in that activity weekly.
The E-Poll Streaming Media Landscape survey was given to 1,488 people aged 13-54. The company used income, age, education, and geographic data to ensure the sample was representative of the U.S. population as a whole.
Learn more about E-Poll Market Research at: www.epollresearch.com.