In news sure to send a chill through the backbone of every luxury retailer and manufacturer of every luxury product – electronics included – eMarketer is reporting that new research makes it clear that Affluents, loosely defined as those with household incomes over $100,000, are now shopping online in increasing numbers. Up until now, online shopping was predominantly the domain of the mass consumer, with Affluents preferring gorgeous showrooms laden luxury appointments and knowledgeable, well-dressed and poised staff who cheerfully kowtow to them. Not any more…
Marketing
What’s Better Than a Warranty? The DaVinci Group Announces WarrantyPLUS
>Strata-gee SCOOP<
The DaVinci Group announced today a significant upgrade to its warranty program – already one of the best overall warranty programs available. Currently, the company offers 2-years parts and labor on all wireless products, 5-years parts and labor on all amplifiers, and an impressive Lifetime replacement warranty on all architectural speakers, volume controls, and speaker selectors. How do you improve on a solid warranty package like that?
What is The DaVinci Groups’ WarrantyPLUS™? If you’re a dealer, you’ve got to see this… [Read more…] about What’s Better Than a Warranty? The DaVinci Group Announces WarrantyPLUS
Energy Squad Says Dealers Found ‘LED Diet’ Training Quite Fulfilling
Energy Squad, LLC, a distributor exclusively focused on offering energy-efficient or “green” technology products nationally, announced today that earlier this month it had completed its first round of dealer training on their “LED Diet” program – a solution first announced at this past CEDIA Expo. For this first 2½-day intensive training, the company brought in dealers from all across the United States who were interested in learning how Energy Squad’s LED Diet program could help make their customer’s energy usage lean – while making their integrators’ profits fat.
See more on how Energy Squad customers are putting their clients on an LED Diet… [Read more…] about Energy Squad Says Dealers Found ‘LED Diet’ Training Quite Fulfilling
Wren Sound Systems – This Bird’s Ready to Fly
Government data makes a strong case for a sustainable recovery under way – but most people in the consumer electronics industry tell me that this recovery is, at best, mediocre and, at worst, not happening. And as challenging as most are finding the economy, start-up companies tell me the headwinds are more like those of a Category 1 hurricane as they try to launch new products and services – hoping to get traction – in a very hostile start-up environment.
But one new start-up that has caught our attention – Wren Sound Systems – seems to be gaining ground with its new wireless speaker system…a product we find unique and interesting.
See what interests us about Wren below… [Read more…] about Wren Sound Systems – This Bird’s Ready to Fly
Monster Launches a Shaq Attack; Sports Star to Help Market Monster Products
Monster Products Inc. announced today that it has cut a deal with basketball superstar Shaquille O’Neal to endorse and otherwise market select Monster-branded products. The company says that O’Neal will aid in the marketing of Monster products in multiple categories “from personal audio to headphones and beyond.”
See more on this new celebrity endorsement deal from Monster below… [Read more…] about Monster Launches a Shaq Attack; Sports Star to Help Market Monster Products
Two Great Lakes State Reps Are Now One
Two well-known and established sales representative firms in the state of Michigan have merged their companies into one larger and better resourced entity. Both firms, Boyle Sales and TWC Michigan, have substantial dealer networks throughout the state and represent and support respected lines of top manufacturers in the consumer electronics industry. The new merged organization promises to be one of the top specialty electronics reps in the state.
See more details on this dramatic new development… [Read more…] about Two Great Lakes State Reps Are Now One
Strata-gee’s Editor Appears in Latest Edition of AV Week Webcast
Not having learned their lesson last time, AV Nation once again invited me to participate in the latest edition of their AV Week webcast to discuss the hot A/V topics of the day. Also appearing in this week’s episode of AV Week was Sam Malik of ASK Proxima and Kevin Iselli of Crestron Electronics. And, of course, AV Week is hosted by the incomparable Tim Albright, founder of AV Nation.
What topics did the guests on AV Week ponder? See more below… [Read more…] about Strata-gee’s Editor Appears in Latest Edition of AV Week Webcast
HTSA Announces Their Top Vendors for 2013
The Home Technology Specialists of America (HTSA) on Tuesday announced their top vendor awards for 2013. These awards were handed out at their Fall 2013 dealer conference held last week and included a special Lifetime Achievement Award.
See who earned top honors from the national dealer group below… [Read more…] about HTSA Announces Their Top Vendors for 2013
The Miracle of…Birth – The Birth of the Bluesound Brand
Last week, I witnessed a miracle. The miracle was…a birth. It was a birth like no other, as every proud parent believes is the case with THEIR child. There was a proud Papa…and a large assembled family…brought together to celebrate the event.
This birth, like any birth, was wondrous. And…for the parents…this was an event full of hopes and dreams of what their “bundle of joy” will become. At this joyous event was a group of observers, like me. But not like me.
Was this birth – the birth of Bluesound – truly “miraculous”???… [Read more…] about The Miracle of…Birth – The Birth of the Bluesound Brand
Promising Newcomer AudioXperts Abruptly Ceases Operations
BREAKING NEWS
After only a little more than one year in operation, AudioXperts – a new specialty brand of audio electronics targeted at the luxury consumer market – has closed down operations. According to AudioXperts President Eli Harary, the company was forced to shut down last Friday after a key investor stopped all funding.