Wireworld, Inc., a specialty cable and interconnect manufacturer, announced this week that it has launched an all-new website. The new website has a completely updated and attractive design and is chock full of detailed information with color illustrations and photos on their extensive line of high quality cables and interconnects.
Marketing
Put a Little Bounce in Your Sales with Spring Deck
Imagine this – your sales team heads out to meet with prospective clients for your integration business somewhere in your service area. In a meeting, the client likes what they hear, but wants to see just exactly what the salesperson is referring to.
Like magic – presto changeo – your salesperson whips out an iPad and instantly pulls up a sharp, colorful image of the key components being proposed. What’s that you say, Mr. Prospect? You’d like to know how many HDMI inputs this unit has? Another click and a pdf of a manufacturer’s product cut-sheet opens up to detailed specifications – ah, there’s the answer.
Oh wait! – your salesperson exclaims – let me show you this short video made by the manufacturer that demonstrates a key feature that would be perfect for you. A colorful video plays instantly and smoothly, without any “buffering” hesitation.
Is this a pipe dream? No…its Spring Deck – an all-new central resource for your sales team.. [Read more…] about Put a Little Bounce in Your Sales with Spring Deck
ProSource to Offer SVS Subwoofers
ProSource, a national retailer buying group, will add SVS subwoofers to its product line-up, the company announced on Tuesday. According to a published statement, “SVS is being tapped to energize subwoofer sales for independent retailers…”
See more on this interesting development… [Read more…] about ProSource to Offer SVS Subwoofers
Builders Group Holds Mid-Year Construction Forecast Meeting; Economists Cautiously Optimistic
The Associated Builders and Contractors, Inc., (ABC) a builders trade association, held their third annual Mid-Year Construction Forecast presentation this week…inviting economists from three industry-related associations to present their outlook on the construction industry. This year, the invited economists included Kermit Baker (American Institute of Architects, AIA), David Crowe (National Association of Home Builders, NAHB), and their own Anirban Basu (ABC).
The economists this year were, overall, cautiously optimistic – with a heavy emphasis on caution.
See more on the presentations from the construction industry economists… [Read more…] about Builders Group Holds Mid-Year Construction Forecast Meeting; Economists Cautiously Optimistic
Dazed and Confused About Hi-Res Audio? Here’s Help…
GUEST POST
(PHOTO: Len Schneider)
Quick: What’s the most misused term in audio next to “subwoofer”?
You, yeah, you in the back there – did you say “hi-res”?
No more calls, folks, we have a winner!
[Read more…] about Dazed and Confused About Hi-Res Audio? Here’s Help…
Marketers Continue to Shift B-to-B Advertising Dollars to Digital
Whether you’re a manufacturer/brand, distributor, rep…or even an integrator selling largely commercial installations…you are a business-to-business or B-to-B marketer. And you’re going to want to pay attention to this new data on marketing trends for B-to-B marketers.
New data released by Advertising Age shows a continued swing away from traditional media to digital media spending by B-to-B marketers. Some of the numbers from this new survey are eye-popping.
See more on Advertising Age’s new B-to-B marketing trends from their latest “Fact Pack”… [Read more…] about Marketers Continue to Shift B-to-B Advertising Dollars to Digital
The One Buzzword That We Really Dislike
Have you seen any of the latest “Weird Al” Yankovic spoof videos from his newest album Mandatory Fun? One of them caught our eye as it was picked up by – are you ready for this – the Wall Street Journal. Set to one of our favorite Crosby, Stills, & Nash tunes, Suite: Judy Blue Eyes, this video, titled Mission Statement, unabashedly (and quite humorously) lampoons the ever-ubiquitous corporate-speak. [You can see the video below.]
But Weird Al missed a buzzword that we despise…and it is probably one you use… [Read more…] about The One Buzzword That We Really Dislike
Gibson Brands Opens Showroom in Tokyo
Gibson Brands (née Gibson Guitars) announced last week that it has opened a showroom in Tokyo, Japan that it calls a “pioneering music lifestyle concept showroom.” Although Gibson Brands owns many different brands, this particular showroom focuses on just three of them: Gibson Guitars, TEAC and Onkyo.
See more on this unique showroom… [Read more…] about Gibson Brands Opens Showroom in Tokyo
Monster’s ‘Head Monster’ Talks Beats & Women at CE Week 2014
When the history of Monster Products is written some day in the future, there will be many legitimate highlights for their historian to ponder. First and foremost among these will be the fact that CEO Noel Lee (known as the Head Monster) virtually single-handedly created an industry when in the late 70s he popularized step-up, higher quality speaker cables that independent specialty retailers pushed like crazy over zip cord because it was much more profitable for them (and for Lee). And even though Monster Cable was more expensive for consumers, a clever Monster-created retail display demonstrated to them that they could indeed hear the difference with their own ears.
But we’re pretty certain one scene will not make Monster’s corporate history highlight reel – the company’s failure to continue to capitalize on its partnership with Beats by Dr. Dre. That partnership dissolved some two-plus years ago…with Beats going on to be purchased by Apple recently for $3.2 billion. Monster’s share of that eye-popping windfall: $0.
So why, in the wake of that loss, is Noel Lee talking about Beats to anyone who will listen??… [Read more…] about Monster’s ‘Head Monster’ Talks Beats & Women at CE Week 2014
A Deeper Dive into the World of Dolby Atmos; Is This Audio’s 3D?
GUEST POST
Is Dolby’s new Atmos format the next frontier in surround sound processing? Or will it merit a repeat of Paul Klipsch’s famous line: “Ho, hum, another breakthrough”?
You’d certainly think the former after prowling the aisles at the just-concluded CE Week in NYC. Both Onkyo and Pioneer showed prototype Atmos-enabled A/V receivers (complete with demonstrations under what must be called “challenging” conditions) while Yamaha, Denon, Marantz, and Integra all indicate they’ll be ready with an array of products in late Q3 or early Q4 this year. But will Paul Klipsch be proven prophetic once again, even if posthumously? That remains to be seen.
The Thinking Behind Atmos…
[Read more…] about A Deeper Dive into the World of Dolby Atmos; Is This Audio’s 3D?
