ProSource to Offer SVS Subwoofers

ProSource LogoProSource, a national retailer buying group, will add SVS subwoofers to its product line-up, the company announced on Tuesday. According to a published statement, “SVS is being tapped to energize subwoofer sales for independent retailers…”

See more on this interesting development…


ProSource is the current configuration of what was once two separate buying groups: the PRO Group and HES. Unlike many groups, ProSource includes a mix of different types of retail operations including traditional bricks and mortar, the more contemporary bricks and clicks (physical location and online operations), and pure-play online-only e-retailers.

ProSource claims to have combined revenues exceeding $3 billion. This makes it “the largest specialty and consumer-electronics merchandising group in the United States,” the group says.

“As a brand, SVS brings a vibrancy and genuineness that is rare for any company, let alone a consumer electronics company,” David Workman, president and COO of ProSource said in a prepared statement. “As a subwoofer manufacturer, SVS is all about visceral power and dynamics that assault the senses in the best way possible, and performance well beyond the price tag.”

SVS logoThe president of SVS is Gary Yacoubian and he is well acquainted with ProSource, as he is a former retailer himself – once president of the former Myer Emco specialty chain in Washington DC. SVS started first as an online merchant selling direct to consumers and has slowly morphed into what it says is a “hybrid” go-to-market approach, having convinced some retailers to support its brand as well.

It’s a delicate balance that SVS has sought to maintain, as many dealers refuse to do business with a company that sells direct to consumers – suggesting that it is a conflict of interest for the manufacturer to want to sell both the dealer and the consumer…making them more competitor than supplier. But since the 2007 recession, business models and distribution channels have been less structured and more fluid.

“ProSource is the most influential merchandising group in the CE industry so this is a watershed moment for SVS,” Yacoubian said in the same prepared statement. “We’ve made tremendous inroads with independent retailers in 2014 but this PRO partnership blows open the doors for what is possible and we expect to see a lot more happy SVS subwoofer owners in the years to come.”

To see more on ProSource, see: www.progroup.net.

Learn more about SVS products at: www.svsound.com.

About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

Comment on this Post

Your email address will not be published. Required fields are marked *

PLEASE READ OUR **COMMENT POLICY** BEFORE POSTING A COMMENT

We welcome your comments and encourage you to participate by offering your insights and thoughts on our posted stories. However, in some instances, your comment may be subject to editing or deletion if they violate one or more of the following points.

    --First, while we support vigorous debate and are generally quite tolerant of even controversial thoughts and ideas - we do not tolerate rudeness, profanity, or personal attacks.
    --Second, please stay on topic with your thoughts.
    --Third, while links to relevant content are OK, we do not allow self-promotion or SPAM.

The owner of this site reserves the right to edit or delete any comments submitted to this site without notice. This comment policy is subject to change at any time.

This site uses Akismet to reduce spam. Learn how your comment data is processed.