At the CEA LineShow last week, Monster put on a press conference that, as usual, was quite a show. And the first surprise was that the event was kicked off by a new Monster – recently appointed Global VP of Marketing and Web Tracy Benson. Benson, a former Senior Director at Best Buy, wasted no time launching into the presentation by reminding reporters that Monster Beats “proved them wrong” when many said consumers would not pay more for a better, more richer listening experience. [Read more…] about Monster Announces New Monster, New Partnerships, and Mini-Fashion Show
Shows & Events
CEA Line Show Overview
The 2012 CEA Line Show wrapped up today and as usual, it was a combination of mind-numbing “me-too” posers, mixed in with a handful of some real, creative, innovators. The problem is, it took a lot of patience to wade through all of the literally hundreds of booths, and thousands of people to dig through muck…and find the gems.
See our show overview… [Read more…] about CEA Line Show Overview
EHX 2.0? EH Publishing Gambles on a New Trade Event at a Connecticut Casino
EH Publishing announced today that it is launching a new trade event next year that they call CE Exchange. The CE Exchange event will be held over a three-day period from May 6-to-May 8, 2013 at the MGM Grand Hotel in the Foxwoods Resort and Casino in Mashantucket, Connecticut. Targeted primarily to appeal to custom integrators in the northeast, the promoter says this is a new kind of event – not a typical trade show…but not a conference either.
So just what is CE Exchange?… [Read more…] about EHX 2.0? EH Publishing Gambles on a New Trade Event at a Connecticut Casino
Docking Solutions Open New Markets for Denon & Marantz
This week at D+M Group’s press presentation, the company focused on two major new product categories that appear to be targeted areas of growth for the company. After a general presentation with overview, the company broke up the rather large group of reporters into two sections: Group A, my group, went directly to a special display of docking products…or complete music systems with an iPod/iPad/iPhone dock. Group B went to headphones (see my report on Denon’s new headphone line here).
[Read more…] about Docking Solutions Open New Markets for Denon & Marantz
D&M Holdings Announces Sweeping Changes – Starting with Their Name
Even by late-May’s standards, it was an unusually hot and humid day this week as a major contingent of the tech press gathered up in Mahwah, New Jersey at the weirdest looking Sheraton you’ve ever seen – more rocket ship than hotel. We were summoned to a press presentation by D&M Holdings that promised to be more significant than those in the past. Little did we know that the heat of the day was presaging the hot presentation that was the subject of our gathering!
[Read more…] about D&M Holdings Announces Sweeping Changes – Starting with Their Name
Maybe Late to the Party, But Denon Headphones Arrive in a Big Way
At a major press event in New Jersey Tuesday, Denon announced a new company name, a new logo, newly restructured operations…and an imperative to create new products and expand into new markets. Technically, Denon has been in the headphone business for a while. But as part of a new more aggressive marketing strategy – the company has launched an all-new line of headphones designed for specific and tightly defined consumer segments. But wait…as infomercials and headphone product manager Petro Shimonishi liked to say…there’s more.
[Read more…] about Maybe Late to the Party, But Denon Headphones Arrive in a Big Way
Alliance Expo 2012 Draws Large Dealer Attendance
Audio Associates Corp. launched its “Alliance Expo 2012” Dealer Show Tuesday at the Doubletree Hotel in Newark, New Jersey. Attendees braved gray, rainy, sticky, humid weather…and a resulting variety of roadway-clogging traffic accidents…to travel from all around the New York Metro area and the Mid-Atlantic to see product displays from 23 manufacturers representing top brands in the specialty A/V business. [Read more…] about Alliance Expo 2012 Draws Large Dealer Attendance
Monster’s Cable-less Future
This week at the Alliance Expo 2012 being held in Newark, NJ by Audio Associates and their vendors, Monster (formerly Monster Cable) had a large presence with a booth that stretched down one wall, across a corner, and along another wall with an impressive showing of their product line. The Monster presence included those products for which they are best known – cables and headphones, but perhaps even more impressive than that – they demonstrated some of their new wireless technologies and systems…pointing towards a wireless future. [Read more…] about Monster’s Cable-less Future
Connecting Three Powerful Partners – Technology, Vendors & Dealers
At this week’s Alliance Expo 2012 in Newark, NJ, we sat down with event promoter Audio Associates’ CEO Ron Meyerowitz to get his take on the event…and on trends in the industry. The dealer show, held annually by the well-known New York Metro-area sales representative firm, appeared to be quite successful at a time when many in the industry find business sluggish. We wanted to know – why was this year their biggest show ever…and what is the secret of their success?
[Read more…] about Connecting Three Powerful Partners – Technology, Vendors & Dealers
New York’s Huge ‘Alliance Expo’ Dealer Show is Next Week
<May 16, 2012> New York manufacturers representative firm Audio Associates tells me that they are ready-to-go for their huge dealer show called “Alliance Expo 2012 – Partnering for a Stronger Tomorrow” scheduled for next week and originally announced in the ALERT last month. Launching this coming Tuesday, May 22nd and wrapping up Wednesday, the company says they are pulling out all of the stops for another mega-event, taking place this year at the Hilton Doubletree Hotel in Newark, NJ. [Read more…] about New York’s Huge ‘Alliance Expo’ Dealer Show is Next Week