If it’s September, it’s time for CEDIA Expo! Can’t make it to this year’s main event? strata-GEE.com will be there for the duration of the show collecting observations, data, interviews, and – hopefully – reporting on some savvy strategies! Watch for our upcoming reports where we’ll review the show, tell you what we saw that WOW’d us (if anything), and help get you connected to the important stories of the day.
Shows & Events
strata-GEE.com’s 2012 CEDIA EXPO Survey is Bigger Than Ever
strata-GEE.com’s survey on the 2012 CEDIA Expo has wrapped up and we want to thank everyone for their participation. And participation this year was up over 90% as compared to last year – which was off 20% as compared to the 2010 survey. We have no explanation as to why so many more people took part in the survey this year – however, we received more support from various industry members spreading the word on Twitter and other social media networks than in year’s past, which may have been a factor. A special thanks to those who helped spread the word!
More of you shared your thoughts…and we heard you!… [Read more…] about strata-GEE.com’s 2012 CEDIA EXPO Survey is Bigger Than Ever
Take Our Latest CEDIA EXPO Survey
Once again it’s show time! We are taking our 2012 CEDIA Expo Survey as we did last year. As you probably know, the Expo is only a couple of short weeks away and we’d like to get your insight into this seminal industry event. [Read more…] about Take Our Latest CEDIA EXPO Survey
Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?
Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.
Did AudioXperts live up to their “exceeding expectations” tag line?… [Read more…] about Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?
Grace Motif’s John Caldwell to Handle U.S. Sales for Indy Audio Labs’ Acurus & Aragon Brands
In an association that is somewhat unique in our industry, Indy Audio Labs, LLC, (IAL) the company that manufacturers the Acurus & Aragon high-end brands, has hired John Caldwell, founder and CEO of Grace Motif to handle sales for the IAL brands. Interestingly, they have awarded Caldwell the title of Vice President of Sales for IAL while he retains his title and functions at Grace Motif. [Read more…] about Grace Motif’s John Caldwell to Handle U.S. Sales for Indy Audio Labs’ Acurus & Aragon Brands
If You Want Real Unity – You’ve Got to Get Engage[d]
One of the more interesting stops we made during our rounds at last month’s 2012 CEA Line Show was to see a new company with a brand new product not yet on the market…but coming soon. That company, Engage Audio Design, has announced and shown a simplified total home theater package called Unity Home Theater. If the actual shipping product adheres closely to the prototype shown at the show – they just may have a real winner on their hands!
What’s so great about Unity? You’ve got to read on…
[Read more…] about If You Want Real Unity – You’ve Got to Get Engage[d]
CEA Line Show Next Gen TV Panel Talks Tech, Specialty Retail, and Apple iTV
At last month’s 2012 CEA Line Show in New York City, tucked amongst the many manufacturer’s press conferences was a variety of panels discussing what the CEA purported to be today’s top issues. One such panel, the Next Gen TV panel, talked about…as you might imagine…emerging TV technologies like OLED, 4K resolution, and Internet-enabled TVs. Many in our business would suggest that this is old news. But things got more interesting when the panel strayed from technology topics and veered into a variety of industry issues, such as TV makers technology roll-out strategies, the politics of 4K, and Apple entering the TV business. [Read more…] about CEA Line Show Next Gen TV Panel Talks Tech, Specialty Retail, and Apple iTV
SpeakerCraft Crafts a New Kind of Speaker
At the CEA Line Show last month, we saw a whole spectrum of exhibitors, including: 1) Unknown brands vying to get the attention of the tech press; 2) Well-known brands showing products again that have already been announced and shown; 3) And then there were a couple of surprises – well-known companies showing entirely new products or product categories. SpeakerCraft, a well-known predominantly custom integration supplier, surprised us with a new product in a new category for them…they call it ProtegĂ©.
Call it ProtegĂ©…but don’t call it a soundbar… [Read more…] about SpeakerCraft Crafts a New Kind of Speaker
Is Pioneer Another Name for Innovator?
Years ago, the step-up component audio world was dominated by the big three: Yamaha, Onkyo, and Denon. Having joined Onkyo in 1985, I got to participate in what some people called the “meat of the market.” These brands hit the optimal “sweet spot” of volume and profitability and literally could be the difference between life-and-death for dealers.
And we knew it. Those were heady times, and often we let our egos run wild – turning our noses up at mass market brands such as Sony, Kenwood, and Pioneer. Well, I’m older and wiser now – the big three aren’t what they used to be – and I recognize smart and savvy moves when I see them…and Pioneer is impressing me. [Read more…] about Is Pioneer Another Name for Innovator?
Monster Announces New Monster, New Partnerships, and Mini-Fashion Show
At the CEA LineShow last week, Monster put on a press conference that, as usual, was quite a show. And the first surprise was that the event was kicked off by a new Monster – recently appointed Global VP of Marketing and Web Tracy Benson. Benson, a former Senior Director at Best Buy, wasted no time launching into the presentation by reminding reporters that Monster Beats “proved them wrong” when many said consumers would not pay more for a better, more richer listening experience. [Read more…] about Monster Announces New Monster, New Partnerships, and Mini-Fashion Show