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AudioSource

Does the Sound Pop’s Sound Really Pop? Or Is That Sound Just Their Bubble Bursting?

July 23, 2013 by Ted Leave a Comment

Photo of Sound Pop
Sound Pop on my desk.

When I first learned about AudioSource’s new Sound Pop – a small, relatively inexpensive (around $40 street price) Bluetooth speaker – I assumed it was just like all of those thousands of other Bluetooth speakers introduced over the last couple of years. You know: convenient, portable, maybe a cutesy design and…sounds like crap. Later, I got a press release and saw some specs. They look promising but, still, I remained…shall we say…skeptical.

Then, at CE Week last month, I met AudioSource’s CEO Tom O’Mara. He gave me “the pitch” and – perhaps sensing my skepticism – beseeched me to “Just listen to it” as he handed me a little box not much larger than a Rubik’s Cube.

See what happened when I “Just listen[ed] to it”… [Read more…] about Does the Sound Pop’s Sound Really Pop? Or Is That Sound Just Their Bubble Bursting?

Filed Under: Brands, Manufacturers, Marketing, Shows & Events, Strategy Tagged With: AudioSource, Sound pOp, Tom O'Mara

AudioSource: Keeping the Foundation, But Building a Whole New Business

July 16, 2013 by Ted Leave a Comment

AudioSource LogoThe theme for CEWeek this year – as far as we’re concerned – was “CHANGE.” There were very few “traditional” products shown or updated – and a plethora of new products and categories, such as wireless systems, mobile devices, innovative [predominantly mobile] accessories, new app concepts, and more. And one interview we conducted – with AudioSource CEO Tom O’Mara – seems to embody that sense of change, as he seeks to – while keeping the company’s foundation – build a whole new (and changed) company.

See the dramatic changes at AudioSource as their smallest product has the biggest impact… [Read more…] about AudioSource: Keeping the Foundation, But Building a Whole New Business

Filed Under: Brands, Industry Trends, Management, Manufacturers, Marketing, News, Pivot Point, Shows & Events, Strategy, Tech Trends Tagged With: AudioSource, Peak Audio Group, Tom O'Mara

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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