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Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization

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Nortek's Core Brands LogoThis Monday, Nortek, Inc. announced yet another reorganization, their third major structural change since the company decided to group its A/V assets under one roof back in April 2010. The company has created yet another new company called Core Brands which will further consolidate and control a total of ten of the company’s A/V brands in their Technology Solutions Segment (TECH).

The brands affected by this consolidation include Aton, BlueBOLT, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech. Core Brands will be based at offices in Petaluma, CA; Calrsbad, CA; Riverside, CA; and Marblehead, MA.

Aren’t 10 brands under one roof really just a new conglomerate?…

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7 Lessons on Marketing Strategy from My Day with the Cake Boss

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Photo of front of Carlo's Bake ShopTwo weekends ago, we celebrated my wife’s birthday. For the last few years, one of the things she most wanted for her birthday was a birthday cake. Not just any cake, mind you, but a cake made by Buddy Valastro – TLC’s Cake Boss. This is not as simple of a request as it sounds and for the last couple of years, I couldn’t fit it into my schedule to make it happen.

This year, I made it happen – and learned something about marketing strategy from the Cake Boss… [Read more…] about 7 Lessons on Marketing Strategy from My Day with the Cake Boss

Nortek Financial Results Show That, Despite Best Efforts, TECH Remains Troubled

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Nortek's HeadquartersAt the end of last week, Nortek, Inc. reported their financial results for the fiscal second quarter and first half. While at first blush the overall numbers look good – sales up 9% in Q2 and 8% in 1st Half and returning to profitability for both periods – digging deeper shows that their technology business unit (TECH) and residential ventilation business unit (RESV) are not yet participating in the company’s turnaround. Given the significant amount of restructuring of their TECH segment, this result is troubling. [Read more…] about Nortek Financial Results Show That, Despite Best Efforts, TECH Remains Troubled

Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?

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Photo of Eli Harary, President of AudioXperts at Press Conference
Eli Harary, President
AudioXperts

Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.

Did AudioXperts live up to their “exceeding expectations” tag line?… [Read more…] about Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?

Grace Motif’s John Caldwell to Handle U.S. Sales for Indy Audio Labs’ Acurus & Aragon Brands

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In an association that is somewhat unique in our industry, Indy Audio Labs, LLC, (IAL) the company that manufacturers the Acurus & Aragon high-end brands, has hired John Caldwell, founder and CEO of Grace Motif to handle sales for the IAL brands. Interestingly, they have awarded Caldwell the title of Vice President of Sales for IAL while he retains his title and functions at Grace Motif. [Read more…] about Grace Motif’s John Caldwell to Handle U.S. Sales for Indy Audio Labs’ Acurus & Aragon Brands

3vNet Puts on a Fresh Face – Launches New Website

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3vNet Logo3vNet – formerly Colorado vNet – has launched an all-new website putting a fresh face on the newly independent company’s Internet presence. The company, once part of Russound and with which it had an often troubled relationship, was purchased from Russound by its Vice President of Sales and Marketing, Mike Anderson in April of this year. [Read more…] about 3vNet Puts on a Fresh Face – Launches New Website

Eli Harary, Ex-D&M, Launches AudioXperts

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Photo of Eli Harary

Well-known industry personality Eli Harary, formerly with D&M’s Boston Acoustics division (which he left in June 2011), announced today that he is forming a new company called AudioXperts. AudioXperts will offer a “collection of unique designer/consumer-friendly high performance audio solutions.” Harary, the new company’s President, has assembled a team of…presumably…audio experts, to assist him in this endeavor.

Joining Harary at AudioXperts…

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Rotel Launches the Ultimate Insider’s Guide to High Performance Home Theater

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Photo of Rotel Website Promo of BookRotel announced today that is has published an all-new edition of its popular home theater bible, now called Rotel’s Ultimate Insider’s Guide to High Performance Home Theater. This new guide is written by Len Schneider, CEO of TechniCom Corporation and a fairly well-known technical writer in the industry. [Read more…] about Rotel Launches the Ultimate Insider’s Guide to High Performance Home Theater

If You Want Real Unity – You’ve Got to Get Engage[d]

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Photo of Unity Home Theater GirlOne of the more interesting stops we made during our rounds at last month’s 2012 CEA Line Show was to see a new company with a brand new product not yet on the market…but coming soon. That company, Engage Audio Design, has announced and shown a simplified total home theater package called Unity Home Theater. If the actual shipping product adheres closely to the prototype shown at the show – they just may have a real winner on their hands!

What’s so great about Unity? You’ve got to read on…

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Continuing to Ramp-Up, 3vNet Announces Its Pick for Director of U.S. Sales

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Photo of Matt Curtin, Director of U.S. Sales, 3vNet
Matt Curtin
Director of U.S. Sales, 3vNet

New industry player, 3vNet – formerly known as Colorado vNet – announced today that it has selected a Director of Sales. According to the company, Matt Curtin is the company’s new Director of U.S. Sales, effective immediately, and will take over directing the sales activities of the company’s independent sales representatives. [Read more…] about Continuing to Ramp-Up, 3vNet Announces Its Pick for Director of U.S. Sales