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SpeakerCraft

EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st

March 28, 2013 by Ted Leave a Comment

Photo of Paul Starkey
Paul Starkey
Senior VP of Marketing

Core Brands, a division of Nortek, Inc., will announce sweeping new structural and marketing initiatives this coming Tuesday, April 1st, Strata-gee.com has learned from multiple sources. In a recent post on parent company Nortek, we alluded to sources telling us about impending changes in what was to be a major announcement – literally a fundamental change in the way the company does business.

Find out what Core Brands is set to announce next week… [Read more…] about EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st

Filed Under: Management, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy Tagged With: Aton, BlueBOLT, Core Brands, Elan, Furman, Niles, Nortek, Panamax, Paul Starkey, Proficient, SpeakerCraft, Sunfire, Xantec

Nortek’s TECH Segment’s Troubled Transformation

March 22, 2013 by Ted Leave a Comment

Nortek LogoIn a recent fiscal year 2012 fourth quarter and full-year report, Nortek, Inc. showed a mixture of hit-and-miss results with fourth quarter sales dropping 5.6% to $505.4 million as compared to Q4 2011’s $535.2 million. Worse yet, the company’s Q4 net loss increased from last year’s $800,000 to a substantial $12.5 million. These results were in spite of the fact that this year’s calendar for the quarter had two more days in it than the quarter last year.

However, Nortek’s overall annual results showed a brighter picture with 2012 sales increasing to $2.2 billion, up 2.8% from the previous year’s $2.14 billion. Net profits in 2012 came in at $9.5 million – a substantial improvement over 2011’s net loss of $55.9 million.

But one other thing came through loud and clear…Nortek’s TECH segment remains troubled… [Read more…] about Nortek’s TECH Segment’s Troubled Transformation

Filed Under: Brands, General Topics, Industry Trends, Management, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy Tagged With: 2GIG Technologies, Almon Hall, Aton, BlueBOLT, Elan, FurmanOmniMount, Lilnear, Michael C. Clarke, Niles, Nortek, Panamax, Proficient, SpeakerCraft, Sunfire, Xantech

Nortek’s Core Brands Appoints Chris Bundy Director of Marketing Communications

December 10, 2012 by Ted Leave a Comment

Nortek's Core Brands LogoCore Brands, a division of Nortek, Inc.’s TECH segment, announced today that it has appointed Chris Bundy as its new Director of Marketing Communications. In this role, the company says that Bundy is responsible for “developing and delivering innovative branding, marketing strategies, and product launches across then brand lines…” Bundy’s most recent position was director of marketing for Atlona.

See more on this development below… [Read more…] about Nortek’s Core Brands Appoints Chris Bundy Director of Marketing Communications

Filed Under: Management, Manufacturers, Marketing, News, Specialty, Strategy Tagged With: Atlona, Aton, BlueBOLD, Chris Bundy, Core Brands, Elan, Furman, Lenexpo, Niles, Nortek, Panamax, Paul Starkey, Proficient, Riverview Systems Group, SpeakerCraft, Sunfire, Xantech

Nortek Consolidation Continues; Creates New ‘ProAV Group’

November 19, 2012 by Ted 2 Comments

BREAKING NEWS

Nortek LogoNortek Inc. announced this morning that it has consolidated several of its brands into a new organization that they call the “ProAV Group.” Consisting of several Nortek brands that were conspicuously missing from their recently formed “Core Brands” group, the ProAV Group combines Gefen, TVOne, and Magenta Research into one consolidated group.

See more on this latest round of Nortek consolidation… [Read more…] about Nortek Consolidation Continues; Creates New ‘ProAV Group’

Filed Under: Brands, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: Aton, BlueBOLT, Core Brands, David Barnes, Elan, Furman, Gefen, Hagai Gefen, John Dace, Magenta Research, Niles, Nortek, Panamax, ProAV Group, Proficient, Sean Burke, SpeakerCraft, Sunfire, TVOne, Uri Ram, Xantech

EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview

September 13, 2012 by Ted 4 Comments

Nortek's Core Brands LogoThe 2012 CEDIA Expo launched with a bang for me as I previously reported when, upon entering the convention center, I was collared by a PR person who quickly walked me (without explanation) to a high-level executive for a Nortek company who felt the need to tell me – in compelling and direct terms – what he thought of strata-GEE.com’s coverage of the Core Brands consolidation. (Hint: he didn’t like it.) After a few minutes of somewhat hot-under-the-collar conversation, things cooled off a bit and he offered to get me together with the Core Brands management to clarify the situation.

Now we’re getting somewhere… [Read more…] about EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview

Filed Under: Brands, Industry Trends, Management, Manufacturers, Marketing, News, Pivot Point, Shows & Events, Specialty, Strategy Tagged With: Aton, Bill Pollock, BlueBOLT, CEDIA Expo, Core Brands, Dave Keller, Elan, Furman, Keith Marshall, Niles, Nortek, Panamax, Paul Starkey, PR, Proficient, public relations, SpeakerCraft, Sunfire, Xantech

Seeing CEDIA Expo in a Whole New Light

September 7, 2012 by Ted Leave a Comment

Keynote speaker Dr. Michio KakuWednesday, the day before the 2012 CEDIA Expo opens its show floor, is both the day many integrators come to the convention center to take educational classes – and also the press comes for a day full of press conferences.

I approached the event this year with a high level of anticipation, as our strata-GEE.com CEDIA survey suggested that attendance might be better than originally anticipated. As I approached the convention center, I was surprised by the lack of activity around the outside of the hall. Then a CEDIA hotel shuttle bus showed up and – suddenly – we had a fair amount of activity.

Little did I know that when I entered the hall, I had a rather intense surprise waiting… [Read more…] about Seeing CEDIA Expo in a Whole New Light

Filed Under: Associations, Industry Trends, Manufacturers, Marketing, News, Shows & Events, Specialty, Strategy, Tech Trends Tagged With: Bethesda Systems, Bill Pollock, CEDIA Expo, CES, Cisco, Core Brands, Dr. Michio Kaku, Energy Squad, Jonathan Stovall, Keith Marshall, Key Digital, LED, Nortek, nuLED, Paul Starkey, PoE, Power over Ethernet, Proficient, Rosewater Energy Group, SpeakerCraft

Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization

August 30, 2012 by Ted 2 Comments

Nortek's Core Brands LogoThis Monday, Nortek, Inc. announced yet another reorganization, their third major structural change since the company decided to group its A/V assets under one roof back in April 2010. The company has created yet another new company called Core Brands which will further consolidate and control a total of ten of the company’s A/V brands in their Technology Solutions Segment (TECH).

The brands affected by this consolidation include Aton, BlueBOLT, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech. Core Brands will be based at offices in Petaluma, CA; Calrsbad, CA; Riverside, CA; and Marblehead, MA.

Aren’t 10 brands under one roof really just a new conglomerate?…

[Read more…] about Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization

Filed Under: Brands, Management, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: Aton, AVC Group, Bill Pollock, BlueBOLT, Core Brands, Dave Keller, Elan, Furman, Jeremy Burkhardt, Keith Marshall, Linear LLC, Mark Terry, Niles, Nortek, Panamax, Paul Starkey, Proficient, SpeakerCraft, Sunfire, Xantech

Nortek Financial Results Show That, Despite Best Efforts, TECH Remains Troubled

August 15, 2012 by Ted Leave a Comment

Nortek's HeadquartersAt the end of last week, Nortek, Inc. reported their financial results for the fiscal second quarter and first half. While at first blush the overall numbers look good – sales up 9% in Q2 and 8% in 1st Half and returning to profitability for both periods – digging deeper shows that their technology business unit (TECH) and residential ventilation business unit (RESV) are not yet participating in the company’s turnaround. Given the significant amount of restructuring of their TECH segment, this result is troubling. [Read more…] about Nortek Financial Results Show That, Despite Best Efforts, TECH Remains Troubled

Filed Under: Brands, Industry Trends, Management, Manufacturers, News, Strategy Tagged With: AVC Group, Elan, Mark Terry, Niles, Nortek, Panamax/Furman, Proficient, Sean Burke, SpeakerCraft, Xantech

Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?

August 8, 2012 by Ted Leave a Comment

Photo of Eli Harary, President of AudioXperts at Press Conference
Eli Harary, President
AudioXperts

Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.

Did AudioXperts live up to their “exceeding expectations” tag line?… [Read more…] about Did AudioXpert’s Launch Succeed in ‘Exceeding Expectations’ as Their Tag Line Promises?

Filed Under: Brands, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Retailers, Shows & Events, Specialty, Strategy, Tech Trends Tagged With: 4TV, AirPlay, AirPort Express, Apple, AudioXperts, B&O, B&W, Bjorn's, Crutchfield, D&M Holdings, Dolby Digital, DTS, Eli Harary, EVA, Harman Consumer Group, HART driver, Hermes, Jerry Litcofsky, ListenUp, luxury market, Mercedes Benz, online sales, press conference, Protege, Saks Fifth Avenue, SpeakerCraft, subwoofer, UPP, World Wide Stereo

SpeakerCraft Crafts a New Kind of Speaker

July 9, 2012 by Ted Leave a Comment

SpeakerCraft Protege LogoAt the CEA Line Show last month, we saw a whole spectrum of exhibitors, including: 1) Unknown brands vying to get the attention of the tech press; 2) Well-known brands showing products again that have already been announced and shown; 3) And then there were a couple of surprises – well-known companies showing entirely new products or product categories. SpeakerCraft, a well-known predominantly custom integration supplier, surprised us with a new product in a new category for them…they call it Protegé.

Call it Protegé…but don’t call it a soundbar… [Read more…] about SpeakerCraft Crafts a New Kind of Speaker

Filed Under: Associations, Consumer Trends, Industry Trends, Manufacturers, Marketing, News, Shows & Events, Specialty, Tech Trends Tagged With: Bluetooth, Protege, smartphone, soundbar, SpeakerCraft, streaming

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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