Nortek Management Scrambles in Wake of Troubling Q2 Results

Company Loses Almost 6% of Total Market Value in Just a Few Hours Nortek, Inc. released the results for its fiscal second quarter after the market’s close on Monday and took the unusual step of issuing optimistic performance guidance for … Continue reading

Soundcast Acquired by Private Equity Company

Soundcast, a marketer of primarily wireless outdoor speaker products, announced on Tuesday that it has been acquired by Hancock Park Associates, a private equity company out of Los Angeles, with offices in Houston and Denver. The announcement says that the … Continue reading

SpeakerCraft…Just Got SpeakerCrafty

EXCLUSIVE PREVIEW! The hushed buzz of whispers of trouble at Nortek’s Core Brands had grown over the summer – culminating in almost a roar in the wake of Nortek’s last quarterly report identifying its AV division as troubled. One of … Continue reading

Burkhardt Builds Big Buzz…But is It Bull?

For months now, the industry’s poorest kept secret has been the reentry back into the intensely dense atmosphere of the custom integration industry by the colorful and spark-spewing starship Jeremy Burkhardt – one of the original founders of SpeakerCraft, which … Continue reading

Core Brands Awards The Bulk of Its Brands to Atlantic Integrated For NY Metro

Core Brands, LLC, a division of Nortek, Inc., announced Tuesday that Atlantic Integrated, a Rockleigh, NJ-based sales representative company, has been awarded most of its brands for representation in the New York Metropolitan region and Fairfield County, CT. This appointment … Continue reading

New Marketing VP for Core Brands Zeros in on a Key Problem

Core Brands continues to rejigger its team as we mentioned in our Breaking News SYNCH earlier this week. And one major step in this process took place in September 2013 when Core Brands surprised many by announcing the appointment of … Continue reading

The DaVinci Group Promotes Jeff Francisco to President as Part of Sales Team Expansion

The DaVinci Group, Inc., a young but rapidly growing manufacturer of custom integration products, announced today at the 2014 ISE show that Jeff Francisco has been named President of the company. Francisco has been the company’s Vice President of Sales … Continue reading

Core Brands to Significantly Downsize Their Sales Rep Network

BREAKING NEWS *EXCLUSIVE* Just three weeks ago, we had the opportunity to speak with Core Brands Senior Vice President of Marketing Paul Starkey, who confirmed information we had received from multiple sources about an impending announcement of significant changes in … Continue reading

EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st

Core Brands, a division of Nortek, Inc., will announce sweeping new structural and marketing initiatives this coming Tuesday, April 1st, Strata-gee.com has learned from multiple sources. In a recent post on parent company Nortek, we alluded to sources telling us … Continue reading

Nortek’s TECH Segment’s Troubled Transformation

In a recent fiscal year 2012 fourth quarter and full-year report, Nortek, Inc. showed a mixture of hit-and-miss results with fourth quarter sales dropping 5.6% to $505.4 million as compared to Q4 2011’s $535.2 million. Worse yet, the company’s Q4 … Continue reading