Strategy in TECH...
UPDATED – All Dates and Status Info Updated – For the most part, when it comes to audio shows, either trade or consumer, 2020 has been a bust. Thanks to the COVID-19 pandemic, with one exception – the Florida Audio Expo in Tampa, FL in February – all other events were cancelled. So what does that mean for 2021? Guest poster Bill Leebens has compiled a list of top audio shows for 2021 showing their current status…
We may have been aware of every agonizing second of Plague Year 2020 as they slowly ticked by, but as far as audio shows go—2020 was literally a no-show. In the US, February’s Florida Audio Expo in Tampa was the first and last audio-only show of the year. Since then, show after show has been delayed or cancelled—in several instances, delayed, and THEN cancelled.
Last week, CEDIA announced their CEDIA Propel initiative, said to be a new “Affinity Program” designed to offer members a new kind of benefit. The announcement caught my eye almost immediately because this program is unlike other other affinity program with which I’m familiar. Typically such programs offer members benefits such as special pricing on health insurance or discounts on UPS shipping and the like. In this case, CEDIA is recommending technology brands who offer discount programs to CEDIA members on their products.
To me, this sounded at least a little bit like the kind of service provided by a buying group.
Strata-gee reader Jeff (see comments here…) asks, “What’s up with the revival of Thiel Audio’s website thielaudio.com?” That is a good question, as the company has been shut down, and all inventory, factory, and office goods were auctioned off just under three years ago. Shortly after the auction, Thiel Audio’s website went dark and has been that way ever since.
In what constitutes just one more sign that the COVID-19 pandemic will continue to have a lasting impact on how we do business for the near-to-medium-term future, Savant has come up with a cool way to cleverly optimize the showroom experience in this new difficult environment. The company was in the process of building an all-new Savant Experience Center in New York City when the pandemic hit. Then, when construction was completed, company managers looked at each other and said, now what?
SnapAV kicked off their first major three-day virtual event called Snap Pro Live Tuesday afternoon. In a keynote presentation, SnapAV CEO John Heyman hailed the work of the integrator in the wake of the COVID-19 pandemic, saying the dealer “took on the role of a courageous warrior.” And with that, Snap Pro Live was launched offering three full days packed with useful content. (See more details on Snap Pro Live here…)
Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.
At the dawn of the custom integration industry (then custom installation industry), it became clear to many that there was strong consumer demand for a more custom solution that allowed clients to reclaim floor space lost to big box speakers. This demand led to the creation of in-ceiling and in-wall speakers. Certainly, for many consumers, this was a dramatic step forward in regaining control of their interior design. Yet as time went by, it was clear that what many clients really wanted was…completely invisible sound.
But invisible speakers generally don’t match the sound quality of traditional visible in-ceiling/in-wall models – a major performance compromise that causes many integrators to refuse to offer them. But in a press conference at the CEDIA Expo Virtual this week, Sonance told the gathered media that they have solved the conundrum of the sound quality compromise of invisible speaker performance.
CEDIA Expo Virtual was almost exclusively an online media event…rather than a real, in-person trade show. I know…duh! Yes, I knew this logically, but it hadn’t really hit me viscerally until I actually attended the event. But what that means for Emerald Exposition is that their expertise in fielding large scale, B2B, in-person events really doesn’t apply here. And that fact forced them to rely exclusively on CE Pro for almost the entire event, including content strategy, seminar production, and show performance.
Here’s a dilemma…imagine you make a product that is so good that it may be your peak achievement. It’s built solidly with great technology, sounds great, and works today…and for many years of tomorrows-to-come. Your engineers forgot to build in “planned obsolescence” where the product will “automatically” require upgrading a few years down the road. In fact, it’s built so well, you put an industry-leading 20-year warranty on it!
How do you get owners – who are, for the most part, blissfully enjoying this product for years and years – to upgrade to the latest version with even newer and better technology? It is a conundrum that Bryston faced…and has now solved…by offering an easy upgrade program for owners of their famous 4B amplifiers.
