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You are here: Home / Archives for Marketing

Marketing

New Sonance Patio Series Brings Pop to the Patio & Volksmusik to the Veranda

February 15, 2020 by Ted Leave a Comment

A photo of Sonance Patio Series installation
You have to look hard, but Sonance’s new Patio Series IS in this photo [Click to enlarge]

Sonance launched a unique new small-scale outdoor system at last week’s ISE in Amsterdam that they say is the perfect solution for what they call “petite outdoor spaces.” Consistent with their philosophy that the best systems combine wide, balanced coverage along with high-performance standards, this new little system will have you redesigning your outdoor living spaces to add more music with less clutter.

Learn more about Sonance’s Patio Series…

[Read more…] about New Sonance Patio Series Brings Pop to the Patio & Volksmusik to the Veranda

Filed Under: Marketing, News, Products, Shows & Events Tagged With: Integrated Systems Europe, ISE

MSE Audio to Launch SoundTube’s STNet Soundbar at ISE 2020

January 23, 2020 by Ted Leave a Comment

MSE Audio logo

MSE Audio will launch the SoundTube STNet Soundbar at ISE 2020 in Amsterdam next month, running from February 11-14. This innovative soundbar solution is enabled for IP-based PoE for really convenient hookup.

Learn more about the MSE Audio, Dante-enabled soundbar…

[Read more…] about MSE Audio to Launch SoundTube’s STNet Soundbar at ISE 2020

Filed Under: Manufacturers, Marketing, Products, Shows & Events, Tech Trends Tagged With: soundbar, SoundTube, STNet

Bose to Shutter 119 Bose Stores in N. America, Europe, Japan & Australia

January 15, 2020 by Ted 1 Comment

Bose mall store
A Bose mall location [Photo: Julia Banks, Boston Business Journal]

Bose Corp. announced earlier today that it will close a total of 119 Bose retail stores as a response to changing retail purchasing trends. The locations to be closed represents their entire retail footprint in North America, Europe, Japan, and Australia.

See more on this dramatic announcement from Bose…

[Read more…] about Bose to Shutter 119 Bose Stores in N. America, Europe, Japan & Australia

Filed Under: Industry Trends, Management, Manufacturers, Marketing, News, People, Sales, Strategy Tagged With: store closings

CES 2020 – Just What Exactly is CES Anymore?

January 8, 2020 by Ted 15 Comments

photo from the WWE website; WWE is a new CES 2020 exhibitor
Buyer/seller negotiations on the CES floor are getting pretty tough! Image is from the WWE, a new exhibitor at CES this year

For many, many years the Consumer Electronics Show (CES) – an exposition hosted by the Consumer Technology Association (CTA) – was a huge part of the technology industry. In many ways, it was virtually the embodiment of tech – you HAD to go there to discover the latest products that were being shown to buyers so they could get their orders placed in time for the prime selling season starting in the fall of that year.

CES 2020 – what has become of CES, our beloved technology show?…

[Read more…] about CES 2020 – Just What Exactly is CES Anymore?

Filed Under: Associations, Brands, Management, Marketing, News, Shows & Events, Strategy, Tech Trends, Technology Tagged With: Consumer Electronics Show, Consumer Technology Association, CTA, Gary Shapiro

In a Surprise Reveal, Netflix Shows Investors Its Huge Advantage Over New Streaming Competitors

December 18, 2019 by Ted Leave a Comment

Netflix Logo

You knew they were big, but you didn’t know just how big streaming innovator (and leader) Netflix really was…until now. In a bid to prove to investors they have what it takes to stave off a whole new class of streaming competitors, Netflix released some detailed numbers on their global subscription base that has Wall Street really buzzing.

See what Netflix has revealed to investors…

[Read more…] about In a Surprise Reveal, Netflix Shows Investors Its Huge Advantage Over New Streaming Competitors

Filed Under: Brands, Consumer Trends, Financial, Industry Trends, Marketing, News, Research, Statistics Tagged With: Disney +, HBO Max, Netflix, Peacock, streaming, streaming services

More Leadership Turmoil Hits Emerald Expositions

December 12, 2019 by Ted 1 Comment

CEO to Exit by Year End; COO Steps into Interim Role While Search Begins

Emerald Expositions CEO Sally Shankland

Emerald Expositions Events, Inc. (Emerald) (NYSE:EEX), parent company to the CEDIA Expo show and industry trade magazines CE Pro & Commercial Integrator, announced this week that CEO Sally Shankland will be leaving the company by the end of this year. Shankland was appointed CEO just this past June 2019, and has said she will step down “for personal health reasons.” Once again, the organization is plunged into a leadership vacuum which began just one year ago with the sudden resignation of then-CEO David Loechner.

More on the new Emerald CEO transition…

[Read more…] about More Leadership Turmoil Hits Emerald Expositions

Filed Under: Financial, Management, Marketing, News, People, Shows & Events Tagged With: Emerald, Emerald Expositions, Emerald Expositions Events, Sally Shankland

Is Darth Vader in Your Kitchen? Would You Like Him to Be?

November 27, 2019 by Ted Leave a Comment

Williams Sonoma's Darth Vader Star Wars themed toaster

Williams Sonoma launches a fun line of kitchen countertop appliances designed like popular Star Wars characters. These definitely should be on the top of your gift list for the person in your life who likes to cook…and loves Star Wars.

See Star Wars in Your Kitchen…

[Read more…] about Is Darth Vader in Your Kitchen? Would You Like Him to Be?

Filed Under: Marketing, Products, Promotions Tagged With: Darth Vader, Death Star, R2D2, Star Wars

Classé to Launch New Delta Series Line in Triumphant Return to the Market

October 31, 2019 by Ted Leave a Comment

BREAKING NEWS

Classe Delta Series Preamplifier/DAC
New Delta Series Preamplifier/DAC [Click to enlarge]

With almost two years away from the market after their acquisition by Sound United in January 2018, Classé says it will return to the audiophile electronics market in January 2020 with the launch of their new even more upscale Delta Series line consisting of two new amplifiers and one new preamplifier/DAC. But after so long away, what will it take for the company to re-establish the brand?

See more on the return of Classé…

[Read more…] about Classé to Launch New Delta Series Line in Triumphant Return to the Market

Filed Under: Management, Manufacturers, Marketing, News, Products, Strategy Tagged With: Classe, Dave Nauber, Sound United

CEDIA19: Origin Acoustics in Big Entry into Commercial Market

October 10, 2019 by Ted Leave a Comment

Origin's Aaron Cattoir at CEDIA19 with a big subwoofer
Origin’s Aaron Cattoir showing me a new and very big in-room subwoofer [Click to enlarge]

Always an entertaining stop at CEDIA, Origin Acoustics didn’t disappoint again this year with a significant number of new models, some other updated models, and new announcements. See what caught my eye at this CEDIA Expo…

See new commercial products from Origin…

[Read more…] about CEDIA19: Origin Acoustics in Big Entry into Commercial Market

Filed Under: Manufacturers, Marketing, News, Products, Shows & Events, Tech Trends Tagged With: CEDIA Expo, Origin, Origin Acoustics

CEDIA 2019: AudioControl Flexes Its Muscles – Many New Models, All with a Dramatic New Design

September 25, 2019 by Ted Leave a Comment

AudioControl's booth at CEDIA Expo 2019 - side view
AudioControl’s 2019 CEDIA Expo booth [Click to enlarge]

AudioControl flexed its muscles this year at the 2019 CEDIA Expo – launching the greatest number of new products ever in the company’s history. But not only that, the company surprised us with an entirely new industrial design across a wide swath of products that is sleek, savvy, and exciting.

See AudioControl’s dramatic Expo showing…

[Read more…] about CEDIA 2019: AudioControl Flexes Its Muscles – Many New Models, All with a Dramatic New Design

Filed Under: Manufacturers, Marketing, News, Products, Shows & Events, Tech Trends Tagged With: AudioControl, CEDIA Expo, home theater

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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