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Maybe Late to the Party, But Denon Headphones Arrive in a Big Way

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Display Showing Denon Headphone Line-UpAt a major press event in New Jersey Tuesday, Denon announced a new company name, a new logo, newly restructured operations…and an imperative to create new products and expand into new markets. Technically, Denon has been in the headphone business for a while. But as part of a new more aggressive marketing strategy – the company has launched an all-new line of headphones designed for specific and tightly defined consumer segments. But wait…as infomercials and headphone product manager Petro Shimonishi liked to say…there’s more.

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Alliance Expo 2012 Draws Large Dealer Attendance

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Audio Associates Management
Mike Lefkowits, Ron Meyerowitz & John Bogle Jr. of Audio Associates

Audio Associates Corp. launched its “Alliance Expo 2012” Dealer Show Tuesday at the Doubletree Hotel in Newark, New Jersey. Attendees braved gray, rainy, sticky, humid weather…and a resulting variety of roadway-clogging traffic accidents…to travel from all around the New York Metro area and the Mid-Atlantic to see product displays from 23 manufacturers representing top brands in the specialty A/V business. [Read more…] about Alliance Expo 2012 Draws Large Dealer Attendance

Monster’s Cable-less Future

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Photo of Central Hall of Alliance Expo Showing Monster Cable Display
Monster's presence at this week's Alliance Expo

This week at the Alliance Expo 2012 being held in Newark, NJ by Audio Associates and their vendors, Monster (formerly Monster Cable) had a large presence with a booth that stretched down one wall, across a corner, and along another wall with an impressive showing of their product line. The Monster presence included those products for which they are best known – cables and headphones, but perhaps even more impressive than that – they demonstrated some of their new wireless technologies and systems…pointing towards a wireless future. [Read more…] about Monster’s Cable-less Future

Connecting Three Powerful Partners – Technology, Vendors & Dealers

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Ron Meyerowitz at Alliance ExpoAt this week’s Alliance Expo 2012 in Newark, NJ, we sat down with event promoter Audio Associates’ CEO Ron Meyerowitz to get his take on the event…and on trends in the industry. The dealer show, held annually by the well-known New York Metro-area sales representative firm, appeared to be quite successful at a time when many in the industry find business sluggish. We wanted to know – why was this year their biggest show ever…and what is the secret of their success?

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Super Bowl Ads – Most Were Not So Super

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SuperBowlLogo<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super

Samsung’s Big Story from Big CES Press Conference is OLED

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Samsung_2012CES_1>> See an extensive slideshow of Samsung’s CES press conference here <<

2012cesreport<February 1, 2012> Samsung Electronics Company, Ltd., the world’s largest provider of televisions, wow’d the crowd at CES last month with a stunning display of 55-inch OLED flat panel televisions. Kicking off the show on press day with far-and-away the largest standing-room-only press conference of the day, Samsung showed again why they lead the field with a major commitment to a new technology – OLED. [Read more…] about Samsung’s Big Story from Big CES Press Conference is OLED

Sony Says Only They Can Deliver ‘The New User Experience’

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Sony1>> See our full slideshow of photos from the Sony Press Conference at CES <<

2012cesreport

<February 1, 2012> In typical fashion, Sony Corporation at CES delivered a long and at times rambling press conference covering their large range of products. And while presenters tried to sound enthusiastic about their many innovations, much of this year’s presentation mimicked last year’s…and even those of its competitors. [Read more…] about Sony Says Only They Can Deliver ‘The New User Experience’

House of Marley Stages a Not-So-Quiet Revolution

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HouseOfMarleyShowFloor>> See a slideshow of photos from the House of Marley Booth at CES here… <<

2012cesreport<January 31, 2012> Still early in its development, House of Marley, LLC has quickly, if not quietly, staged a rapid business ramp-up – building its product assortment, expanding its distribution network, and growing its fan base. If you haven’t been paying attention – you may have been blissfully fooled by their laid-back, reggae-inspired back-beat…but make no mistake, this is serious business. [Read more…] about House of Marley Stages a Not-So-Quiet Revolution

Though Ink Not Yet Dry on Gibson Deal, Onkyo Launches Another Partnership with Teac

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Onkyo logo<January 22, 2012> Just days after news reports of the formation of a strategic partnership between Osaka, Japan-based Onkyo Corporation and Nashville, Tennessee-based Gibson Guitar Corporation – a new report by the Nikkei says that Onkyo has now formed yet another new strategic partnership with Teac Corporation. While details are sketchy, apparently the two reached an agreement this past Friday, January 20th. [Read more…] about Though Ink Not Yet Dry on Gibson Deal, Onkyo Launches Another Partnership with Teac