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Consumer Trends

Streaming TV to Hit Tipping Point in 2016

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Eye-Popping Numbers Point to Huge Shift in Consumer Preferences

Graphic of digital TVMuch like the amazing growth in music streaming over the last few years, streaming TV has also seen an explosion in the number of users as well. This growth has been fueled in large part by the growing popularity of both original programming and the replay of popular shows on Netflix, Hulu, and Amazon. Now new research data predicts that in 2016 streaming TV will reach the tipping point – more than half of all Americans will watch TV programming from streaming video services.

See more on this amazing milestone… [Read more…] about Streaming TV to Hit Tipping Point in 2016

Pay TV Systems Slammed in Q2; Lose Almost Half Million Subscribers

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eMarketer logoNew studies show pay TV providers saw a large and significant decline in the number of subscribers in the second quarter of this year, losing more than 470,000 subscribers – almost a half million – during the quarter. It was their worst quarterly performance ever and indicates a growing, troubling trend.

See more on this new research and see why cable content providers aren’t faring much better… [Read more…] about Pay TV Systems Slammed in Q2; Lose Almost Half Million Subscribers

Dramatic Changes in Features New Home Buyers Want (Like Tech)

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Outdoor Kitchens & Media Rooms are Out, Walk-in Closets & Programmable Thermostats are In

NAHB LogoThe National Association of Home Builders has completed a comprehensive survey of home builders to learn what features home buyers are asking for in homes being built today. The survey, which the association conducts every year, showed a huge shift in priorities this year and reflects a fundamental shift in consumer preferences – a shift that will also impact the custom integration industry.

See what features are desired & shunned and what it means for us in tech… [Read more…] about Dramatic Changes in Features New Home Buyers Want (Like Tech)

Hey Retailers – Forget the Millennials, Follow the Money

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Forrester Research logoNew data from market researcher Forrester Research Inc. suggests that retailers should forget about trying to attract millennials or other younger shoppers and instead shift gears to reach out to baby boomers. Why? Quite simply, that’s where the money is.

See the interesting results from this new research on buyer trends… [Read more…] about Hey Retailers – Forget the Millennials, Follow the Money

New Research: Smart Homes Market Will Grow to $58.7 Billion by 2020

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MarketsandMarkets logoNew market research on the smart home market says the global consumer market will grow to be valued at around $58.7 billion by 2020. Market researcher MarketsandMarkets predicts that recent developments in the channel will fuel a 17% compound annual growth rate (CAGR) between 2015 to 2020 leading to the creation of a significant consumer market.

See more on this new research…What ‘new developments’ are they referring to?… [Read more…] about New Research: Smart Homes Market Will Grow to $58.7 Billion by 2020

Here Are Affluents’ Holiday Shopping Plans

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eMarketer logoIf you are like many of our readers, you are either a custom integrator or specialty AV retailer who serve the Affluent ($75,000 per year income and up) market. Two new pieces of market research provide colorful illumination of the holiday shopping plans of Affluents for this coming holiday season.

And the results of this research may give you pause… [Read more…] about Here Are Affluents’ Holiday Shopping Plans

‘Showrooming’ is in Decline, ‘Webrooming’ on the Rise – Favoring Brick & Mortar Retailers

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GfK Survey Cover ImageNew data from GfK’s annual FutureBuy survey of shoppers shows a dramatic turn in the effect of “showrooming” (shoppers looking at/picking items in stores, then buying them online) with a decided edge going to brick-and-mortar retailers. The survey tracks omni-channel shoppers – both those engaged in showrooming and those that conduct “webrooming” (shopping an item online, but then buying it in a retail store) – in 17 countries and across 15 product segments…including consumer electronics.

See the surprising results showing a significant swing in favor of retailers… [Read more…] about ‘Showrooming’ is in Decline, ‘Webrooming’ on the Rise – Favoring Brick & Mortar Retailers

Do You REALLY Know What Kind of Behavior Your Customers Expect of You?

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Marketing Charts logoA new survey from Cohn & Wolfe – and discussed on MarketingCharts.com – suggests a possible sea change in the expectations of your customers as to the behavior of your company. We’ve seen some other similar surveys…and if you haven’t gotten clued in to this yet – well read on, the results may surprise you…

Do you REALLY know what your customers expect of you? Check out the results below… [Read more…] about Do You REALLY Know What Kind of Behavior Your Customers Expect of You?

What Do Homeowners Really Want from a ‘Smart Home’ System?

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52% of Americans Say Having a Smart Home is at Least Somewhat Important to Them

Photo of Cover of Lowe's SurveyIn an new study on consumer attitudes about smart home technology, we find some interesting insights. Some seem logical…while others are a bit of a surprise. We were surprised to find out that more than half of all Americans feel that having a smart home is at least somewhat important to them. And 21% – more than one in five Americans – said having a smart home is very or fairly important to them.

Do consumers want a pro to install their smart home tech? Or will they DIY it?… [Read more…] about What Do Homeowners Really Want from a ‘Smart Home’ System?

If $100,000 Unexpectedly Dropped into Your Lap, How Would You Spend It?

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Photo of money falling from the skyImagine for a moment that you won the lottery, or gained an inheritance, of a substantial amount of money…say, $100,000. How would you spend it? That was the intriguing question pollster Harris Interactive asked an online panel of U.S. Internet users. Would they buy a new car? Would they remodel their home to add a home theater? Would they buy a nice present for their spouse? Would they donate some or all of it to charity?

Think you know YOUR customer? Then you better check out this survey – the answers to the above scenario may surprise you. [Read more…] about If $100,000 Unexpectedly Dropped into Your Lap, How Would You Spend It?