One Month After CE Week, CEA Cuts 2013 Forecast

The Consumer Electronics Association today released their updated forecasts in a report called The U.S. Consumer Electronics Sales and Forecasts – a semiannual report put out every January and July. The new forecasts show the CEA has scaled back their … Continue reading

Praying at CEA’s Church of Data Dominion

CE Week kicked off last week with a Research Summit where the Consumer Electronics Association’s (CEA) market research experts presented the latest market data, along with their assessment of its meaning – and their prognostications for the future. In past … Continue reading

Top Advertiser Trends in Q1 2013

As marketers, we are always watching who’s doing what in advertising. Below is a list of the top advertisers in the first quarter of 2013. There are many familiar names here…familiar largely because, as aggressive marketers, they are regularly investing … Continue reading

FCC to Test Ultra HDTV Broadcasts

Just when you thought then dust had finally settled on the switch from analog to digital high-definition  television broadcast, and adding fuel to the heated debate over 4K Ultra HDTV, we learn that the Federal Communications Commission (FCC) earlier this … Continue reading

Plasma: The Rumors of My Death Have Been Greatly Exaggerated

The conventional wisdom in the world of television technology is that LCD won the panel platform wars and most talk of the future has moved from LCD to LED to OLED and beyond. But wait a minute, as new data … Continue reading

Are You Using These Best ‘Tough Economy’ Marketing Practices of Top-Performing SMBs?

How are top-performing small-to-medium sized businesses (SMBs) adjusting their marketing for the current sluggish economic climate? Act-On Software, a marketing automation software company, commissioned Forrester Consulting to find out by probing hundreds of SMBs in an effort to learn more … Continue reading

Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads

Marketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that … Continue reading

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers … Continue reading

Residential Construction Rebound Getting More Convincing Based on December Data

The U.S. Census Bureau released residential construction data for the month of December and the results provide further – and perhaps more convincing – proof that the housing market is showing consistent signs of improvement. Some analysts even call this … Continue reading

Ever-Optimistic, At CES 2013 the CEA Releases New Growth Estimates for Industry

Every year at the Consumer Electronics Association’s (CEA) annual International Consumer Electronics Show (CES) in Las Vegas, NV, the organization releases new marketing data including forecasts about the future growth of the industry. According to the trade group, revenues for … Continue reading