Dolby Laboratories announced the opening of their new headquarters facility in San Francisco at 1275 Market Street at a dedication ceremony on Wednesday that included CEO Kevin Yeaman and mayor Edwin Lee. The company says the facility, which is located in a part of San Francisco known as the Mid-Market District, is “a working lab, a vertical village, and a place where art meets science in inspiring ways.”
Dolby Labs set up a special demonstration room to give the industry press and, eventually, show attendees an opportunity to experience Dolby Atmos surround sound. The demo room was probably about as close to ideal as you can get on a noisy trade show floor. And the demo included new, special effects laden sound-fests.