Strata-gee.com

Strategy in TECH...

You are here: Home / Archives for Marketing

Marketing

Not Just Another Pretty Face – CEDIA’s New Website Means Business

by Leave a Comment

Photo of Jamie Riley
Jamie Riley
Senior Director of PR & Marketing

 

On Monday, CEDIA launched an all-new website that represents a dramatic leap forward from their previous offering and provides a much more accessible way for members and other “customers” (more on this later) to learn, communicate, and manage their relationship with the trade group. A complete overhaul, CEDIA’s Senior Director of Public Relations & Marketing Jamie Riley told us in a phone interview that this website has been under intensive development for two years.

See CEDIA’s new website – a major overhaul for members…AND for the association… [Read more…] about Not Just Another Pretty Face – CEDIA’s New Website Means Business

Redbox, Once a Blockbuster Buzzsaw, Finds It Must Now Cut Itself

by Leave a Comment

Photo of Rebox Kiosk

Outerwall, Inc. (f/k/a Coinstar), owner of Redbox – the national video rental kiosk powerhouse – made several surprising announcements on Tuesday that suggest the company is dealing with some serious business issues. First, the company announced that Redbox division president, Anne Saunders, has left the company. And second, the company said that it would make significant cuts to its staff…and to other projects.

How significant did Outerwall say the staff and project cuts would be? See more below… [Read more…] about Redbox, Once a Blockbuster Buzzsaw, Finds It Must Now Cut Itself

Smart! Spotify Streamed to Your Smartphone is Now Free; Now Offers Led Zeppelin

by Leave a Comment

Spotify logoSpotify, the popular music sharing app, announced today that it will offer streamed music to smartphones for free (ad-supported), starting today. Spotify has long offered this capability on desktop computers for free (again supported by advertising), but had required a paid subscription (ad free) for mobile devices. Now…everything changes.

The company also announced that it has exclusively licensed the rights to stream music from rock icons Led Zeppelin…also starting today.

See more on these dramatic changes, as Spotify moves to increase market share… [Read more…] about Smart! Spotify Streamed to Your Smartphone is Now Free; Now Offers Led Zeppelin

Yikes! New Research Confirms It: Affluents are Moving to Digital Shopping

by Leave a Comment

eMarketer logoIn news sure to send a chill through the backbone of every luxury retailer and manufacturer of every luxury product – electronics included – eMarketer is reporting that new research makes it clear that Affluents, loosely defined as those with household incomes over $100,000, are now shopping online in increasing numbers. Up until now, online shopping was predominantly the domain of the mass consumer, with Affluents preferring gorgeous showrooms laden luxury appointments and knowledgeable, well-dressed and poised staff who cheerfully kowtow to them. Not any more…

Learn more about this latest research on Affluents, likely the target end-user for many of us… [Read more…] about Yikes! New Research Confirms It: Affluents are Moving to Digital Shopping

What’s Better Than a Warranty? The DaVinci Group Announces WarrantyPLUS

by 3 Comments

>Strata-gee SCOOP<

The DaVinci Group logoThe DaVinci Group announced today a significant upgrade to its warranty program – already one of the best overall warranty programs available. Currently, the company offers 2-years parts and labor on all wireless products, 5-years parts and labor on all amplifiers, and an impressive Lifetime replacement warranty on all architectural speakers, volume controls, and speaker selectors. How do you improve on a solid warranty package like that?

What is The DaVinci Groups’ WarrantyPLUS™? If you’re a dealer, you’ve got to see this… [Read more…] about What’s Better Than a Warranty? The DaVinci Group Announces WarrantyPLUS

Energy Squad Says Dealers Found ‘LED Diet’ Training Quite Fulfilling

by Leave a Comment

The Energy Squad logoEnergy Squad, LLC, a distributor exclusively focused on offering energy-efficient or “green” technology products nationally, announced today that earlier this month it had completed its first round of dealer training on their “LED Diet” program – a solution first announced at this past CEDIA Expo. For this first 2½-day intensive training, the company brought in dealers from all across the United States who were interested in learning how Energy Squad’s LED Diet program could help make their customer’s energy usage lean – while making their integrators’ profits fat.

See more on how Energy Squad customers are putting their clients on an LED Diet… [Read more…] about Energy Squad Says Dealers Found ‘LED Diet’ Training Quite Fulfilling

Wren Sound Systems – This Bird’s Ready to Fly

by Leave a Comment

Photo of girl bird watchingGovernment data makes a strong case for a sustainable recovery under way – but most people in the consumer electronics industry tell me that this recovery is, at best, mediocre and, at worst, not happening. And as challenging as most are finding the economy, start-up companies tell me the headwinds are more like those of a Category 1 hurricane as they try to launch new products and services – hoping to get traction – in a very hostile start-up environment.

But one new start-up that has caught our attention – Wren Sound Systems – seems to be gaining ground with its new wireless speaker system…a product we find unique and interesting.

See what interests us about Wren below… [Read more…] about Wren Sound Systems – This Bird’s Ready to Fly

Monster Launches a Shaq Attack; Sports Star to Help Market Monster Products

by Leave a Comment

Photo of Shaquille O'Neal with Monster Products

Monster Products Inc. announced today that it has cut a deal with basketball superstar Shaquille O’Neal to endorse and otherwise market select Monster-branded products. The company says that O’Neal will aid in the marketing of Monster products in multiple categories “from personal audio to headphones and beyond.”

See more on this new celebrity endorsement deal from Monster below… [Read more…] about Monster Launches a Shaq Attack; Sports Star to Help Market Monster Products

Two Great Lakes State Reps Are Now One

by Leave a Comment

Boyle Davis Sales LogoTwo well-known and established sales representative firms in the state of Michigan have merged their companies into one larger and better resourced entity. Both firms, Boyle Sales and TWC Michigan, have substantial dealer networks throughout the state and represent and support respected lines of top manufacturers in the consumer electronics industry. The new merged organization promises to be one of the top specialty electronics reps in the state.

See more details on this dramatic new development… [Read more…] about Two Great Lakes State Reps Are Now One

Strata-gee’s Editor Appears in Latest Edition of AV Week Webcast

by Leave a Comment

Graphic of AVWeek logoNot having learned their lesson last time, AV Nation once again invited me to participate in the latest edition of their AV Week webcast to discuss the hot A/V topics of the day. Also appearing in this week’s episode of AV Week was Sam Malik of ASK Proxima and Kevin Iselli of Crestron Electronics. And, of course, AV Week is hosted by the incomparable Tim Albright, founder of AV Nation.

What topics did the guests on AV Week ponder? See more below… [Read more…] about Strata-gee’s Editor Appears in Latest Edition of AV Week Webcast