Samsung Electronics Co., Ltd., the undisputed global leader in TVs and other key products, launched its CES 2015 press conference in a pattern familiar to those of us who have attended them over the years. But there was one moment in this carefully scripted presentation this year that caught our attention…a moment unlike any other we’ve experienced before at a Samsung presentation. It was a moment when the company actually sounded a touch…defensive.
Samsung’s press day conference was the most unusual we’ve seen with everything from a product that caused an audible gasp of amazement from the crowd…to one of their celebrity presenters running from the stage in mid-presentation. But we believe we detected a subtle but significant shift with their TV business being less prominent and more in balance with the company’s other products such as their appliance, computer, and mobile businesses.