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Lumix

Panasonic Gives the Back Seat to Consumers, at the Consumer Electronics Show

January 7, 2014 by Ted 1 Comment

Photo from Panasonic Press ConferenceOne of the bigger surprises on Press Day (the day before the show opens) at the International Consumer Electronics Show (CES) was the Panasonic press conference. We were quite surprised when Panasonic opened their press conference at the consumer electronics show, talking at length about their non-consumer businesses.

Their official tag line at the event…Panasonic A Better Life. A Better World…seemed very generic and not particularly entertainment linked. But the more interesting tag phrase that we heard several times throughout the presentation was – Panasonic is more than a TV company…seemed to suggest that the company was distancing itself from its consumer TV business. Or at least, re-prioritizing their business segments as they spent the first several minutes of their presentation talking government, security, and commercial applications for Panasonic technology.

See more from this surprising Panasonic presentation… [Read more…] about Panasonic Gives the Back Seat to Consumers, at the Consumer Electronics Show

Filed Under: Manufacturers, Marketing, News, Pivot Point, Shows & Events, Strategy Tagged With: 4K, Abbey Road, Aupeo, CES, DTS, Intel, Life+, Lumix, Microsoft, Panasonic, Tough Pad, Ultra HDTV

Panasonic, Cutting Costs, Halves Digital Camera Assortment

November 21, 2013 by Ted Leave a Comment

Photo of Panasonc cameras

The Nikkei reported this week that Panasonic Corp. will only introduce about five new digital camera models next year – half its normal number – in a bid to take all steps necessary to return to profitability. While once a bright spot for the company which saw success for some of its higher end Lumix models – the report says that the category has come under intense pressure as smartphone cameras continue to improve.

See more on Panasonic’s decision to cut back on the number of cameras it will offer in 2014… [Read more…] about Panasonic, Cutting Costs, Halves Digital Camera Assortment

Filed Under: Asian Connection, Financial, Industry Trends, Manufacturers, Strategy Tagged With: Lumix, Panasonic

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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