One of the bigger surprises on Press Day (the day before the show opens) at the International Consumer Electronics Show (CES) was the Panasonic press conference. We were quite surprised when Panasonic opened their press conference at the consumer electronics show, talking at length about their non-consumer businesses.
Their official tag line at the event…Panasonic A Better Life. A Better World…seemed very generic and not particularly entertainment linked. But the more interesting tag phrase that we heard several times throughout the presentation was – Panasonic is more than a TV company…seemed to suggest that the company was distancing itself from its consumer TV business. Or at least, re-prioritizing their business segments as they spent the first several minutes of their presentation talking government, security, and commercial applications for Panasonic technology.
