Strategy in TECH...
Bowers & Wilkins (B&W) today launched an all-new upgrade to their popular 600 Series line-up that they call their Anniversary Edition. With the Anniversary Edition, the line – one of B&W’s longest running and most popular series – receives both aesthetic and technical updates…a true win-win for new 600 Series buyers.
In probably one of the most meaningful media presentations I’ve attended, executives at B&W presented the industry media with their forward-looking product roadmap for the remainder of 2020 – most of it under embargo. So while I can’t tell you much about the products they revealed, what I can say is that they made a strong case for the resurgence of B&W as a leading audio power.
Sonos, Inc. (NASDAQ: SONO) announced this week that they are adding a new member to their Board of Directors. In fact, they even increased the size of the Board to make room for this new addition. The news surprised – and impressed – many market observers, as the person they are adding is Panos Panay, a top Microsoft Corp. executive. You see, if you are not familiar with Panay, there is something special about his background that makes him an intriguing addition to the Sonos Board.
Bowers & Wilkins (B&W), a leading high-end specialty loudspeaker brand for 54 years, that recently zigged and zagged when it was acquired by EVA Automation and launched a whole new line of wireless multi-room audio systems, has taken steps to demonstrate its re-focus on their high-end, high-performance roots. These moves include re-hiring the company’s long time PR company and now launching new products that are true to its heritage as an undisputed leading premium brand.
Here’s a dilemma…imagine you make a product that is so good that it may be your peak achievement. It’s built solidly with great technology, sounds great, and works today…and for many years of tomorrows-to-come. Your engineers forgot to build in “planned obsolescence” where the product will “automatically” require upgrading a few years down the road. In fact, it’s built so well, you put an industry-leading 20-year warranty on it!
How do you get owners – who are, for the most part, blissfully enjoying this product for years and years – to upgrade to the latest version with even newer and better technology? It is a conundrum that Bryston faced…and has now solved…by offering an easy upgrade program for owners of their famous 4B amplifiers.
Just last Friday, the big news hit that Sound United had signed a letter of intent (LoI) to acquire respected audio specialty brand Bowers & Wilkins. Strata-gee was one of the first to break the news and from the moment I hit “publish,” Strata-gee web traffic stats made it clear that you all viewed this as big news as well.
That first announcement came from the Sound United camp – and it was pretty terse. As luck would have it, for the last couple of weeks before that news hit, I had already been pursuing an interview with James Krakowski, Bowers & Wilkins’ Executive Vice President, Americas, to follow up on a previous story. Although we had been struggling to find a time to connect, when this news hit, he graciously agreed to make himself immediately available for an interview.
Late in the day yesterday (Friday), Strata-gee told you about an announcement from top multi-brand audio provider Sound United, saying they had reached a preliminary agreement to acquire Bowers & Wilkins (B&W), a leading high-performance, high end audio loudspeaker brand. It was big news that represented another step in a long saga of B&W looking for a new home, after a previous deal with EVA Automation and its CEO Gideon Yu fell completely apart.
Now as I write this today, B&W has released a rare Saturday morning press statement that gives the same news – but from the B&W side of the deal…a statement that seems shaded differently than the Sound United characterization.
In yet another twist in the long and winding saga of Bowers & Wilkins (B&W), it was announced late Friday that the company has entered into an agreement to be acquired by Sound United, the parent company of several audio brands such as Denon, Marantz, Polk Audio, Definitive Technology, HEOS, Classé, and Boston Acoustics.
U.K. based high-end electronics manufacturer Chord Electronics has selected The Sound Organization, of Arlington, TX, as its importer and distributor for the North American market. The move follows the termination of their previous distributor, Bluebird Music who is said to have represented the line for 20-years.
Outlaw Audio, a direct-to-consumer (D2C) marketer of specialty electronics and speakers, is running a new type of promotion – one that may be totally in tune with the COVID-19 dominated world of today. Now, consumers making a qualifying purchase from Outlaw Audio can receive a number of high quality N95 masks included with their order for free.
