Monster Products announced late today that it has created a one-of-a-kind “crown jewel” headphone based on its Diamond Tears model as redesigned by Korean artist and jewelry designer Sally Sohn for the exclusive Harrods of London department store. The new headphones feature 5.56 carats of black diamonds and plenty of 18k gold…oh, and it comes with a hefty price tag of £20,000. That’s $30,000 in good old U.S. greenbacks.
Monster
Beats Gets $60 Million Investment in Daisy; And a Visit From Apple CEO
How big has Beats Electronics, LLC become? Big enough to warrant a visit by Apple, Inc. CEO Tim Cook to discuss a potential partnership in Beat’s new streaming music service tentatively code-named Daisy. And big enough to relatively easily obtain $60 million in financing from investors looking to help it get Daisy off the ground.
What’s that sound? An approaching Tyrannosaurus Rex? No, it’s Beats… [Read more…] about Beats Gets $60 Million Investment in Daisy; And a Visit From Apple CEO
Very Late to the Headphone Party – Is Onkyo Better Late than Never?
Onkyo has finally jumped on the headphone bandwagon, although they are about the last major audio component brand to do so. The company will formally launch its new headphone line at the International CES opening Tuesday in Las Vegas, NV.
As we had reported previously, Onkyo had hinted it would be moving in this direction at last year’s CES.
Is the Onkyo headphone line too late to the game? Or is it better late than never? [Read more…] about Very Late to the Headphone Party – Is Onkyo Better Late than Never?
In Search of Beats Replacement, Monster Turns to…Tumi?
The best briefcase I have ever owned – it has literally been around the world with me – is my Tumi leather soft-side, expandable briefcase. I still own it and whenever I go anywhere for a business meeting…it goes with me. So it caught my attention today scanning the news wire services when I saw a press release that Monster (formerly Monster Cable) was partnering with Tumi to launch a new headphone – called the Tumi x Monster – based on their existing Inspirations model.
Not exactly an intuitive choice…Monster has their reasons for partnering with the luxury travel brand… [Read more…] about In Search of Beats Replacement, Monster Turns to…Tumi?
Monster Announces New Monster, New Partnerships, and Mini-Fashion Show
Monster’s New Global VP of Marketing and Web
At the CEA LineShow last week, Monster put on a press conference that, as usual, was quite a show. And the first surprise was that the event was kicked off by a new Monster – recently appointed Global VP of Marketing and Web Tracy Benson. Benson, a former Senior Director at Best Buy, wasted no time launching into the presentation by reminding reporters that Monster Beats “proved them wrong” when many said consumers would not pay more for a better, more richer listening experience. [Read more…] about Monster Announces New Monster, New Partnerships, and Mini-Fashion Show
CEA Line Show Overview
The 2012 CEA Line Show wrapped up today and as usual, it was a combination of mind-numbing “me-too” posers, mixed in with a handful of some real, creative, innovators. The problem is, it took a lot of patience to wade through all of the literally hundreds of booths, and thousands of people to dig through muck…and find the gems.
See our show overview… [Read more…] about CEA Line Show Overview
Alliance Expo 2012 Draws Large Dealer Attendance
Audio Associates Corp. launched its “Alliance Expo 2012” Dealer Show Tuesday at the Doubletree Hotel in Newark, New Jersey. Attendees braved gray, rainy, sticky, humid weather…and a resulting variety of roadway-clogging traffic accidents…to travel from all around the New York Metro area and the Mid-Atlantic to see product displays from 23 manufacturers representing top brands in the specialty A/V business. [Read more…] about Alliance Expo 2012 Draws Large Dealer Attendance
Monster’s Cable-less Future
This week at the Alliance Expo 2012 being held in Newark, NJ by Audio Associates and their vendors, Monster (formerly Monster Cable) had a large presence with a booth that stretched down one wall, across a corner, and along another wall with an impressive showing of their product line. The Monster presence included those products for which they are best known – cables and headphones, but perhaps even more impressive than that – they demonstrated some of their new wireless technologies and systems…pointing towards a wireless future. [Read more…] about Monster’s Cable-less Future
New York’s Huge ‘Alliance Expo’ Dealer Show is Next Week
<May 16, 2012> New York manufacturers representative firm Audio Associates tells me that they are ready-to-go for their huge dealer show called “Alliance Expo 2012 – Partnering for a Stronger Tomorrow” scheduled for next week and originally announced in the ALERT last month. Launching this coming Tuesday, May 22nd and wrapping up Wednesday, the company says they are pulling out all of the stops for another mega-event, taking place this year at the Hilton Doubletree Hotel in Newark, NJ. [Read more…] about New York’s Huge ‘Alliance Expo’ Dealer Show is Next Week
At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones
>>See a full slideshow of the Monster Press Conference here<<
<January 25, 2012> In what had to be one of the more unusual press conferences we’ve attended, Monster Cable – who wants us all to drop the “Cable” from their name – launched a whole roster of partnerships including the clothing brand Diesel, and put on a fashion show for both their Diesel-related products and their new Inspiration headphone line. Yes, that’s right, we said a fashion show complete with models walking down a runway of sorts (a cleared center aisle) with music blaring and flashing colored lights, showing off various Monster headphones. [Read more…] about At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones
