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You are here: Home / Archives for Strategy

Strategy

AudioXperts Korners the Market

September 19, 2012 by Ted Leave a Comment

Photo of AudioXperts President Eli Harary Showing KornersThe recent CEDIA Expo was, as usual, dominated by hundreds of companies engaged in a seemingly endless and often mindless rash of line extensions – effectively burying us in a sea of products of uninspiring incrementalism. This year, however, thanks to the diligent effort of many of strata-GEE.com’s and ALERT’s  readers and followers that we saw at the show – we were often pointed us in direction of some hidden gems. Thanks to you, we were successful in uncovering wisps of innovation from a few new or reincarnated companies.

One such interesting start-up, whose launch we recently reported on here, with a follow-up story here, is AudioXperts. At Expo, AudioXperts showed us an interesting new product concept they call Korners.

And Korners may just represent the first successful attempt to bring peace in our industry’s biggest and bloodiest war… [Read more…] about AudioXperts Korners the Market

Filed Under: Associations, Industry Trends, Manufacturers, Marketing, News, Shows & Events, Specialty, Strategy Tagged With: AudioXperts, Boston Acoustics, CEDIA Expo, Eli Harary, Infinity, JBL, Klipsch, Klipschorns, Korners, subwoofer

NuLEDs Gets a New Spark…Or Should We Say, A New Sparky?

September 18, 2012 by Ted 2 Comments

Photo of Mike DetmerNuLEDs, Inc., an LED lighting specialty company launching a new Power-over-Ethernet, IP-addressable LED lighting system, announced late last night that Mike “Sparky” Detmer is joining the company as its new Global Vice President for residential and light commercial markets. Detmer’s appointment is part of the company’s aggressive new ramp-up as it prepares to launch its latest PoE LED lighting solution, expected to hit the market in just a few months.

Is Detmer just the spark NuLEDs needs?… [Read more…] about NuLEDs Gets a New Spark…Or Should We Say, A New Sparky?

Filed Under: Management, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy, Tech Trends Tagged With: Frank Sterns, LED, Mike "Sparky" Detmer, NuLEDs, PoE

EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview

September 13, 2012 by Ted 4 Comments

Nortek's Core Brands LogoThe 2012 CEDIA Expo launched with a bang for me as I previously reported when, upon entering the convention center, I was collared by a PR person who quickly walked me (without explanation) to a high-level executive for a Nortek company who felt the need to tell me – in compelling and direct terms – what he thought of strata-GEE.com’s coverage of the Core Brands consolidation. (Hint: he didn’t like it.) After a few minutes of somewhat hot-under-the-collar conversation, things cooled off a bit and he offered to get me together with the Core Brands management to clarify the situation.

Now we’re getting somewhere… [Read more…] about EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview

Filed Under: Brands, Industry Trends, Management, Manufacturers, Marketing, News, Pivot Point, Shows & Events, Specialty, Strategy Tagged With: Aton, Bill Pollock, BlueBOLT, CEDIA Expo, Core Brands, Dave Keller, Elan, Furman, Keith Marshall, Niles, Nortek, Panamax, Paul Starkey, PR, Proficient, public relations, SpeakerCraft, Sunfire, Xantech

EXPO Attendance Declines Again

September 10, 2012 by Ted 2 Comments

2012 CEDIA Expo LogoThen Custom Electronic Design & Installation Association (CEDIA) today released attendance data from last week’s Expo in Indianapolis, IN and it was a mix of good news and bad news. Let’s get the bad news out of the way first. Total attendance at the event came in at 16,900, down 4 percent from last year’s attendance of 17,600. This figure is also the lowest recorded attendance since 2001, coming in 1.8 percent under that year’s attendance level of 17,200.

But is there a silver lining?… [Read more…] about EXPO Attendance Declines Again

Filed Under: Associations, Economic Trends, Industry Trends, Marketing, News, Shows & Events, Specialty, Strategy, Tech Trends Tagged With: Aaron Hemp, Automation Design & Entertainment, CEDIA Expo, CES, Crestron, custom integration, Digital Projection, INC Systems, ME Products, Michael Bridwell, Peter Cook, Rob Fisher, Sean Goldstein

Seeing CEDIA Expo in a Whole New Light

September 7, 2012 by Ted Leave a Comment

Keynote speaker Dr. Michio KakuWednesday, the day before the 2012 CEDIA Expo opens its show floor, is both the day many integrators come to the convention center to take educational classes – and also the press comes for a day full of press conferences.

I approached the event this year with a high level of anticipation, as our strata-GEE.com CEDIA survey suggested that attendance might be better than originally anticipated. As I approached the convention center, I was surprised by the lack of activity around the outside of the hall. Then a CEDIA hotel shuttle bus showed up and – suddenly – we had a fair amount of activity.

Little did I know that when I entered the hall, I had a rather intense surprise waiting… [Read more…] about Seeing CEDIA Expo in a Whole New Light

Filed Under: Associations, Industry Trends, Manufacturers, Marketing, News, Shows & Events, Specialty, Strategy, Tech Trends Tagged With: Bethesda Systems, Bill Pollock, CEDIA Expo, CES, Cisco, Core Brands, Dr. Michio Kaku, Energy Squad, Jonathan Stovall, Keith Marshall, Key Digital, LED, Nortek, nuLED, Paul Starkey, PoE, Power over Ethernet, Proficient, Rosewater Energy Group, SpeakerCraft

Nortek Noise Continues – Xantech President Hallett Leaves Company

September 4, 2012 by Ted Leave a Comment

Photo of Graham HallettBREAKING NEWS
Multiple industry sources have confirmed that Xantech President Graham Hallett has resigned his position with the company, effective September 1st. Xantech is one of ten Nortek, Inc. brands being consolidated under the new “Core Brands” umbrella company, the formation of which we recently reported.

Since the consolidation of the various Nortek brands began back in 2010, there have been many employees leaving the company – mostly at lower- and mid-level positions. Recently, however, some of the top-level executives of the various Nortek brands have joined the exodus.

List of Nortek’s ex-execs continues to grow…

[Read more…] about Nortek Noise Continues – Xantech President Hallett Leaves Company

Filed Under: Industry Trends, Management, News, Pivot Point, Strategy Tagged With: Audio ReQuest, Bill Pollock, Core Brands, Dave Keller, Graham Hallett, Harman Kardon, Keith Marshall, McIntosh Labs, Nortek, Paul Starkey, Xantech

Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization

August 30, 2012 by Ted 2 Comments

Nortek's Core Brands LogoThis Monday, Nortek, Inc. announced yet another reorganization, their third major structural change since the company decided to group its A/V assets under one roof back in April 2010. The company has created yet another new company called Core Brands which will further consolidate and control a total of ten of the company’s A/V brands in their Technology Solutions Segment (TECH).

The brands affected by this consolidation include Aton, BlueBOLT, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech. Core Brands will be based at offices in Petaluma, CA; Calrsbad, CA; Riverside, CA; and Marblehead, MA.

Aren’t 10 brands under one roof really just a new conglomerate?…

[Read more…] about Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization

Filed Under: Brands, Management, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: Aton, AVC Group, Bill Pollock, BlueBOLT, Core Brands, Dave Keller, Elan, Furman, Jeremy Burkhardt, Keith Marshall, Linear LLC, Mark Terry, Niles, Nortek, Panamax, Paul Starkey, Proficient, SpeakerCraft, Sunfire, Xantech

7 Lessons on Marketing Strategy from My Day with the Cake Boss

August 30, 2012 by Ted Leave a Comment

Photo of front of Carlo's Bake ShopTwo weekends ago, we celebrated my wife’s birthday. For the last few years, one of the things she most wanted for her birthday was a birthday cake. Not just any cake, mind you, but a cake made by Buddy Valastro – TLC’s Cake Boss. This is not as simple of a request as it sounds and for the last couple of years, I couldn’t fit it into my schedule to make it happen.

This year, I made it happen – and learned something about marketing strategy from the Cake Boss… [Read more…] about 7 Lessons on Marketing Strategy from My Day with the Cake Boss

Filed Under: Brands, Consumer Trends, Marketing, Retailers, Specialty, Strategy Tagged With: Cake Boss, Carlo's Bake Shop, Hoboken

Yamaha Launches New PRO Headphone Line with High Performance & High Design

August 27, 2012 by Ted Leave a Comment

Photo of new Yamaha PRO500 HeadphonesYamaha Corporation of America’s AV Division announced today a new line of on- & over-ear headphones that they call their PRO series. Straddling the markets for pro audio, musician, and consumer – the new PRO series is clearly targeted at a more serious listener who appreciates higher fidelity…but with a contemporary, high styling. Featuring what the company calls a “racing inspired” look – the PRO series has a design style more similar to BEATS, SOUL by Ludacris, or SOL Republic, as opposed to previous more utilitarian designs.

But, there is a twist…

[Read more…] about Yamaha Launches New PRO Headphone Line with High Performance & High Design

Filed Under: Industry Trends, Manufacturers, Marketing, News, Strategy Tagged With: Beats by Dr. Dre, headphones, SOL Republic, Soul by Ludacris, Yamaha

Japan, Inc.: The Cuts Keep Coming

August 23, 2012 by Ted Leave a Comment

Photo of busy intersection in JapanIn a rash of news coming out of Japan, it is clear that manufacturers are still struggling with the global economic slowdown…as well as an electronics industry retrenchment. As painful as it’s been for Japanese manufacturers (often called Japan, Inc.) over the last 12-24 months or so – adding insult to injury, the China market has slowed down dramatically recently. Considering that China was everyone’s favorite “emerging” growth market – this amounts to a swift kick in the pants and is forcing many to revisit their estimates for this fiscal year. Below is a sample of the latest painful announcements to come out of Japan over the last few days.

See the latest roster of who’s hurting below… [Read more…] about Japan, Inc.: The Cuts Keep Coming

Filed Under: Asian Connection, Management, Manufacturers, News, Pivot Point, Strategy Tagged With: China, Japan, Sanyo, Sharp, Sony

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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