Monster Products Inc. announced today that it has cut a deal with basketball superstar Shaquille O’Neal to endorse and otherwise market select Monster-branded products. The company says that O’Neal will aid in the marketing of Monster products in multiple categories “from personal audio to headphones and beyond.”
Strategy
Two Great Lakes State Reps Are Now One
Two well-known and established sales representative firms in the state of Michigan have merged their companies into one larger and better resourced entity. Both firms, Boyle Sales and TWC Michigan, have substantial dealer networks throughout the state and represent and support respected lines of top manufacturers in the consumer electronics industry. The new merged organization promises to be one of the top specialty electronics reps in the state.
See more details on this dramatic new development… [Read more…] about Two Great Lakes State Reps Are Now One
Strata-gee’s Editor Appears in Latest Edition of AV Week Webcast
Not having learned their lesson last time, AV Nation once again invited me to participate in the latest edition of their AV Week webcast to discuss the hot A/V topics of the day. Also appearing in this week’s episode of AV Week was Sam Malik of ASK Proxima and Kevin Iselli of Crestron Electronics. And, of course, AV Week is hosted by the incomparable Tim Albright, founder of AV Nation.
What topics did the guests on AV Week ponder? See more below… [Read more…] about Strata-gee’s Editor Appears in Latest Edition of AV Week Webcast
NY Integrator Makes Unusual Expansion into Retail

JD Pro
JD Pro, an integrator based in Staten Island, New York, has made what many would consider an unusual step – taking their successful, primarily commercial integration business and expanding it into the consumer retail market space. This step, which many would consider suicidal in the brutal New York Metro consumer electronics retail market, makes perfect sense to JD Pro’s owner – especially when you consider the unique position that their company has held from the day it was founded.
Why would a commercial integrator expand into retail? See more below… [Read more…] about NY Integrator Makes Unusual Expansion into Retail
Lenbrook Hopes This Line Will Make You Blue

Lenbrook America held a media event last week in Manhattan where they announced the birth of a new brand of multi-room wireless (and wired) music streaming systems called Bluesound. Bluesound is designed to be positioned above brands like Sonos in terms of price and performance…but tuck underneath some of the higher-end solutions such as those offered by NAD and others. The company hopes to create a profitable step-up market for higher priced, better performing solutions in the digital domain – as once existed in the analog realm years back.
Is Bluesound the new holy grail of quality digital music systems? Or will it miss the mark?… [Read more…] about Lenbrook Hopes This Line Will Make You Blue
The Miracle of…Birth – The Birth of the Bluesound Brand
Last week, I witnessed a miracle. The miracle was…a birth. It was a birth like no other, as every proud parent believes is the case with THEIR child. There was a proud Papa…and a large assembled family…brought together to celebrate the event.
This birth, like any birth, was wondrous. And…for the parents…this was an event full of hopes and dreams of what their “bundle of joy” will become. At this joyous event was a group of observers, like me. But not like me.
Was this birth – the birth of Bluesound – truly “miraculous”???… [Read more…] about The Miracle of…Birth – The Birth of the Bluesound Brand
One Year Later – Rosewater Rewarded with Test Program by Major Utility
We first met the Rosewater Energy Group at the 2012 CEDIA Expo – a coming out party for the new company that makes a residential energy storage hub with batteries to store your energy from either the power company or renewable sources (i.e. solar or wind) and a capacity large enough to power your whole home with processed and purified 115 volt sine-wave power. Founded by well-known industry personality Joe Piccirilli, Rosewater is on the leading edge of a new concept in energy delivery, storage, and usage.
Now, one year later, how has Rosewater’s business developed? See below… [Read more…] about One Year Later – Rosewater Rewarded with Test Program by Major Utility
Panasonic Pulls the Plug on Plasma
BREAKING NEWS

Multiple news outlets including Reuters, Bloomberg, and the Nikkei reported today that sources at Panasonic are saying the company will exit the plasma TV business by the end of this fiscal year, which ends in March 2014. The news, while not totally surprising, means that there will be no plants anywhere in Japan producing plasma sets, and is likely the beginning of the end for the technology as LCD continues to take a greater share of even larger screen sizes.
See more on this surprising news out of Osaka, Japan… [Read more…] about Panasonic Pulls the Plug on Plasma
Buying Group Kerfuffle Continues to Smolder
Yesterday, we reported on an unusual flare-up involving Azione Unlimited, VIA International, and the Home Technology Specialists of America (HTSA) – initially fueled by a press release from Azione that announced VIA was resigning all buying groups. In the wake of this announcement, we contacted both VIA and HTSA, who suggested that Azione’s release was not accurate.
Our post yesterday reported what both sides were saying. But today, they said more…as the kerfuffle continues… [Read more…] about Buying Group Kerfuffle Continues to Smolder
Azione Notifies Market that VIA International Resigns from All Buying Groups – VIA & HTSA Respond
The new retail buying group Azione Unlimited announced today that VIA International – a new mega-integrator made up of six separate integration companies merged into one – has resigned from all buying groups, effective October 1st. The announcement caught our eye as it was only tangentially about Azione (who lost two members as a result), yet offered assertions about VIA’s actions with no apparent participation from anyone at VIA.






