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Strategy

Gibson Brands Goes Looking for an Advertising Agency on AMC’s ‘The Pitch’

September 19, 2013 by Ted Leave a Comment

Photo of Henry Juszkiewicz on The Pitch

 

Gibson Brands (formerly Gibson Guitar) announced today that CEO Henry Juszkiewicz will be featured on an episode in season two of AMC’s reality show “The Pitch.” The show chronicles the steps that rival advertising agencies go through to win new clients.

See more on Gibson’s participation on ‘The Pitch’… [Read more…] about Gibson Brands Goes Looking for an Advertising Agency on AMC’s ‘The Pitch’

Filed Under: Brands, Manufacturers, Marketing, News, Strategy Tagged With: AMC, Gibson Brands, Gibson Guitar, Henry Juszkiewicz, The Pitch

What DOW Electronics Really Gets in Acquiring Shifting Sands Stereo Distributing

September 18, 2013 by Ted Leave a Comment

DOW Electronics logoIn yet further indication of industry consolidation, Tampa, FL-based Dow Electronics announced this week that it would acquire Shifting Sands Stereo Distributing, Inc. of Dania, FL. Shifting Sands (SSSD) is a well-known custom electronics-oriented distributor that was also one of the founding members of the Digital Delivery Group – a national distributor group.

See more on this dramatic development impacting the entire Southeast… [Read more…] about What DOW Electronics Really Gets in Acquiring Shifting Sands Stereo Distributing

Filed Under: Distributors, News, Pivot Point, Strategy Tagged With: CEDIA, custom installation, custom integration, DDG, Digital Delivery Group, DOW Electronics, Mike Sajecki, Shifting Sands Stereo Distributors

Core Brands Hires New Marketing VP to Replace Starkey

September 17, 2013 by Ted Leave a Comment

Nortek's Core Brands LogoIn an announcement considered a surprise by most in the industry – Core Brands announced that it has named Joe Roberts as VP of products and marketing. Roberts will replace Paul Starkey, the former President of Core Brands’ Elan division and, most recently, Senior VP of Marketing for the company.

See more on this surprising announcement, including comments from Starkey… [Read more…] about Core Brands Hires New Marketing VP to Replace Starkey

Filed Under: Brands, Industry Trends, Management, Manufacturers, News, Pivot Point, Strategy Tagged With: Bill Pollock, Core Brands, Elan, Joe Roberts, Paul Starkey

Apple Launches New iPhones, Stock Gets Squashed Like a Bug

September 11, 2013 by Ted Leave a Comment

Is Apple the Victim of Unreasonable Expectations? Or Is the Reaction to Incrementalism Justified?

:Photo of iPhone 5C
Apple’s new iPhone 5C

Apple, Inc. announced on Tuesday the long-awaited update of its key iPhone 5 smartphone, only to see its stock pummeled – losing more than 2% of its value on Tuesday and another 5.44% on Wednesday as investors appeared under-whelmed by the announcement. But is this reaction fair? Has Apple lost its innovation mojo? Or is Apple the victim of unreasonable expectations?

See more on the new iPhone 5C and 5S smartphones from the market leader… [Read more…] about Apple Launches New iPhones, Stock Gets Squashed Like a Bug

Filed Under: Brands, Management, Manufacturers, Marketing, News, Strategy Tagged With: Apple, iPhone, iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, Tim Cook

What Do You Get When You Cross a Salamander with a Leon? A Powerful Furniture ‘Accessory’…

September 9, 2013 by Ted 3 Comments

Salamander Designs LogoOne of the hottest trends in the automobile industry over the last few years is the emergence of a whole new category of vehicle called the “crossover.” A crossover combines the capacious body design of a modified SUV (sport utility vehicle) with the enhanced handling and drivability of a car-based chassis. The result is something that doesn’t exist in either of those independent categories.

Now, Salamander Designs, Ltd. and Leon Speakers have partnered to create their own version of a crossover for our industry as Salamander launches a new line of accessory custom speakers from Leon, perfectly designed to integrate with their cabinets.

See more on this new “crossover” product from Salamander in partnership with Leon… [Read more…] about What Do You Get When You Cross a Salamander with a Leon? A Powerful Furniture ‘Accessory’…

Filed Under: Brands, Manufacturers, Marketing, News, Strategy Tagged With: Leon Speakers, Salamander

ICE Cable Has Innovation in the Box

September 1, 2013 by Ted Leave a Comment

Photo of Big Mouth Payout bulk wire boxWe often think innovation has to be some major technological breakthrough – some amazing new mobile device…or smartwatch…or IP-enabled network controller configurator extender…or such. That’s cool…but we’re firm believers in all forms of innovation – including mini-innovations. And there are opportunities for innovation everywhere. ICE Cable, for example, says it has innovation – in the box!

See more on ICE’s innovation in the box, below… [Read more…] about ICE Cable Has Innovation in the Box

Filed Under: Brands, Marketing, News, Strategy, Tech Trends Tagged With: big mouth payout, Brian Rizzo, bulk wire, ICE Cable

Stratecon’s ALERT Newsletter to Be Discontinued

August 28, 2013 by Ted 6 Comments

Image of an ALERTThere are some major – and exciting – changes taking place here at The Stratecon Group headquarters…and on its Strata-gee.com website.

While we can’t tell you everything going on at this point – the big news that we can tell you is that the ALERT newsletter is being discontinued.

Why would we discontinue our ALERT newsletter, which many of you – our loyal subscribers – have been receiving for years? Read more below…

READ BELOW to see why the ALERT is going away and, more importantly, what’s coming!… [Read more…] about Stratecon’s ALERT Newsletter to Be Discontinued

Filed Under: Marketing, News, Strategy Tagged With: ALERT, Strata-gee SYNCH, strata-GEE.com, The Stratecon Group

Whoa! An Elephant CAN Tap Dance

August 23, 2013 by Ted Leave a Comment

Social Media GraphicSocial media has revolutionized marketing communications in many ways. But still, some haven’t figured out how to make it work. I often hear from companies who tell me that they don’t want their employees “wasting time” on social media – as if its only purpose is in sucking up time, or providing meaningless diversions. Smart companies recognize that, done well, social media enhances relationships with customers…and builds corporate reputations.

This week, Bloomberg tells the remarkable tale of a really old-school marketer that has figured out how to use social media to turbo-charge their relationship with customers and generate real sales. An amazing lesson that we can all learn from: elephants really CAN tap dance!

Learn how one marketer used social media to turbo-charge their sales…

[Read more…] about Whoa! An Elephant CAN Tap Dance

Filed Under: Brands, Marketing, News, Social Media, Strategy Tagged With: J. Crew, Pinterest

Klipsch Hopes to Add a Little Luck to Their Team

August 22, 2013 by Ted Leave a Comment

Klipsch_logoKlipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand.

See more on this new endorsement deal… [Read more…] about Klipsch Hopes to Add a Little Luck to Their Team

Filed Under: Brands, Manufacturers, Marketing, News, Promotions, Strategy Tagged With: Andrew Luck, headphones, Klipsch, speakers

Soundcast Casts Deeper into International Waters

August 19, 2013 by Ted Leave a Comment

*BREAKING  NEWS*

We told you last week about Soundcast Systems, Inc. who has engaged in a bold play to reinvigorate its business with the owners upping their capital investment, bringing in new management, anPhoto of Linda van Zantend ramping-up both marketing and personnel. When we interviewed President Mike Weaver about his international strategy, he paused and declined to go into great detail. He did, however, vaguely allude to a forthcoming “major announcement” relative to Soundcast’s international plans.

Today, the company revealed what must be the news that Weaver was referring to, as it announced that the company has hired LVZ International, a firm that specializes in international sales.

See more on this new turn-of-events… [Read more…] about Soundcast Casts Deeper into International Waters

Filed Under: Brands, Management, Manufacturers, Marketing, News, Strategy Tagged With: Linda Van Zanten, LVZ International, Mike Weaver, Soundcast Systems

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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