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You are here: Home / Archives for Kaz Hirai

Kaz Hirai

After Fighting Idea for Years, Sony is Ready to Dump TV, A/V, & Smartphone Businesses

February 18, 2015 by Ted Leave a Comment

Kazuo Hirai/Reuters
Kazuo Hirai/Reuters

In a revealing presentation with the press yesterday in Japan, embattled Sony CEO Kazuo Hirai told the media that the company is finally ready to consider alternatives for its TV, A/V, and smartphone businesses, including exiting them. This is a stunning turnaround in strategy, not just for the inventor of the Trinitron picture tube, but for Hirai himself who had previously identified their TV and smartphone businesses as a core categories when he first took over as CEO in 2012.

See more on Sony’s strategy to turn around their business…which has many skeptics… [Read more…] about After Fighting Idea for Years, Sony is Ready to Dump TV, A/V, & Smartphone Businesses

Filed Under: Asian Connection, Brands, Financial, Manufacturers, News, Pivot Point, Strategy Tagged With: Kaz Hirai, Kazuo Hirai, Sony

Sony Cuts Get Deeper – A Third of U.S. Staff to be Cut; 20 Sony Stores Will Close

February 26, 2014 by Ted Leave a Comment

Sony logo on screen at CES press presentation

Although not a surprise, Sony Electronics in San Diego began releasing details of a substantial cutback in U.S. facilities and personnel. The company says it will cut 33% of its U.S. staff – about 1,000 employees. Also, the company announced a major retreat from retail as it will close 20 of its 31 total Sony Store locations.

See more on this significant Sony restructuring… [Read more…] about Sony Cuts Get Deeper – A Third of U.S. Staff to be Cut; 20 Sony Stores Will Close

Filed Under: Asian Connection, Financial, Management, Manufacturers, News, Pivot Point, Strategy Tagged With: Kaz Hirai, Mike Fasulo, Sony

It’s Official, Moody’s Says Sony is ‘Junk’

January 28, 2014 by Ted Leave a Comment

Sony logo on screen at CES press presentationIn a move that has been highly anticipated or, depending on your point of view, highly dreaded,  Moody’s Investors Service cut its credit rating on Sony Corp. by one notch, dropping it below investment grade – taking it to “junk” status, in industry parlance. The downgrade was made on Monday and it is significant in that it symbolizes the continuing struggles of the company as it to tries to improve its fortunes – so far with mixed results.

See more on this huge announcement sure to be the bane of Sony management… [Read more…] about It’s Official, Moody’s Says Sony is ‘Junk’

Filed Under: Asian Connection, Financial, Manufacturers, News, Strategy Tagged With: Bank of America Merrill Lynch, Fitch Ratings, Kaz Hirai, Moody's Investors Services, Sony

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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