Strategy in TECH...
The next phase of the TV wars has begun in earnest now in the wake of Sharp’s (and Toshiba’s) CE Week Day 1 roll-out of 4K Ultra HD television. In a presentation full of bluster and gusto, Sharp threw down the gauntlet with its 70-inch, top of the line Aquos UHDTV selling for a cool $8,000.
Learn more about this flagship set below – and see what Sharp’s VP told us about which retailers will participate in the rapidly approaching roll-out for this new technology.
When it’s 90+ degrees where you are…it’s hot. And when, where you are, is New York City – land of concrete, steel, and glass – it’s even hotter. This week the Consumer Electronics Association (CEA) kicked off it’s newest event, CE Week, in New York City. And the summer weather has definitely turned hot – so hot the National Weather Service has issued a heat advisory, not for the NY Metro area, just for New York City.
MSR Acoustics announced this week that it will launch a new series of acoustic treatment products at The Home Entertainment (T.H.E.) Show taking place starting tomorrow through Sunday in Newport Beach, CA. These new products are a sly way of adding real resonance deadening panels to your listening room, but hiding their real function behind attractive art pieces to eliminate any resistance to typically ugly sound treatment products.
Originally founded in 2010, the HDBaseT Alliance – a group of companies supporting a whole-house connectivity solution widely viewed as an alternative to HDMI – announced today that it has doubled in size in less than a year and now boasts over 60 member companies. We reported on the addition of Pioneer and Onkyo at this past Consumer Electronics Show, and the organization continues to add new members.
The Custom Electronic Design and Installation Association (CEDIA) announced today that it is launching an all-new, “intensive” Advanced Networking & Systems Integration Boot Camp for systems integrators and custom installers. Delving deeper into the subject than any of their other previous courses – or similar classes offered by other organizations – CEDIA says this course offers home technology professionals the opportunity to advance their skills to the advanced level necessitated by today’s high-tech connected home and the Internet of Things.
We learned today that the upcoming CE Exchange event scheduled to be held at the Foxwoods Resort in Mashantucket, CT May 6-8, 2013 will be formally postponed today by its promoters EH Events and CEPro. The event, a more intimate and interactive alternative to typical industry trade shows, took a completely new and fresh approach by making the show regional with education, training, market data, etc. becoming more meaningful as it’s tailored for the local area.
Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers spending an average of $4.0 million for a 30-second spot this year (oh yeah that’s an average, some paid more), you would expect we would see that best that marketers could muster. And, for the most part, you’d be right.
For those of you who were at the Consumer Electronics Show (CES) earlier this month: Did you see the new tablet introduced by Panasonic? Featured during the Panasonic press conference as an example of Panasonic’s innovation, the company showed a new tablet computer launching it into the tablet computer fray which is dominated by the Apple iPad…with a rapidly growing Samsung with its Galaxy Note and Tab lines nipping at its heels.
It is now late January and the Consumer Electronics Show (CES) is well into our rear-view mirror. Yes, as in other years, there has been a flood of publicity and tons of articles on gadgets introduced at the show. The show’s promoter, the CEA, has already crowed about the event being the biggest ever and all seems well. Or is it?
NuVo Technologies, a darling of the custom integration industry, has launched a new wireless system that it intends to market for self-installation by consumers – bypassing integrators and installers altogether. The new system is being shown at CES 2013 and the company claims its so easy to set up that “just about anyone can.”
