CE Week kicked off last week with a Research Summit where the Consumer Electronics Association’s (CEA) market research experts presented the latest market data, along with their assessment of its meaning – and their prognostications for the future. In past years, this was a presentation that was included as part of the Line Show – now it has been split off as a separate day-long event including not only raw data, but various discussion panels as well.
Research
Top Advertiser Trends in Q1 2013
As marketers, we are always watching who’s doing what in advertising. Below is a list of the top advertisers in the first quarter of 2013. There are many familiar names here…familiar largely because, as aggressive marketers, they are regularly investing in marketing and therefore regularly appearing on this list.
Did TECH make the list of top advertisers? See here… [Read more…] about Top Advertiser Trends in Q1 2013
FCC to Test Ultra HDTV Broadcasts
Just when you thought then dust had finally settled on the switch from analog to digital high-definition television broadcast, and adding fuel to the heated debate over 4K Ultra HDTV, we learn that the Federal Communications Commission (FCC) earlier this month approved a test of Europe’s OFDM-based DVB-T2 format. Could the U.S. government be quietly putting in place plans for an Ultra HDTV broadcast future?
Critics of Ultra HDTV complain that there is no content or UHDTV broadcasts…yet… [Read more…] about FCC to Test Ultra HDTV Broadcasts
Plasma: The Rumors of My Death Have Been Greatly Exaggerated
The conventional wisdom in the world of television technology is that LCD won the panel platform wars and most talk of the future has moved from LCD to LED to OLED and beyond. But wait a minute, as new data from market researcher Quixel Research shows, don’t bury plasma in the grave just yet…
The rumors of plasma’s death appear to be greatly exaggerated as the tech shows growth in 2012… [Read more…] about Plasma: The Rumors of My Death Have Been Greatly Exaggerated
Are You Using These Best ‘Tough Economy’ Marketing Practices of Top-Performing SMBs?
How are top-performing small-to-medium sized businesses (SMBs) adjusting their marketing for the current sluggish economic climate? Act-On Software, a marketing automation software company, commissioned Forrester Consulting to find out by probing hundreds of SMBs in an effort to learn more about their marketing practices – especially in regards to tactics employed in response to the recent economic morass within which we all find ourselves. A few months ago, Forrester and Act-On released excerpts from the research titled Driving SMB Revenue in a Tough Economy – excerpts that revealed several interesting insights into the differences between the marketing practices of top-performing companies as contrasted to overall results…or those of bottom-performing companies.
There are some interesting insights from what they discovered… [Read more…] about Are You Using These Best ‘Tough Economy’ Marketing Practices of Top-Performing SMBs?
Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads
Marketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that word up, but you know what I mean] to users of smartphones.
But new research from AOL called “Seven Shades of Mobile” and reported on by the Harvard Business Review, shows that most of them are getting it wrong…all wrong!
See why you need to understand the motivations for how users use their smartphones… [Read more…] about Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads
Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention
Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers spending an average of $4.0 million for a 30-second spot this year (oh yeah that’s an average, some paid more), you would expect we would see that best that marketers could muster. And, for the most part, you’d be right.
See the Top 10 Super Bowl Ads, as rated by CONSUMERS here… [Read more…] about Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention
Residential Construction Rebound Getting More Convincing Based on December Data
The U.S. Census Bureau released residential construction data for the month of December and the results provide further – and perhaps more convincing – proof that the housing market is showing consistent signs of improvement. Some analysts even call this a housing rebound as overall residential construction starts increased to 954,000 units or 12.1% over the revised November rate of 851,000 units.
There’s even more good news in this report that lends credibility to the housing rebound… [Read more…] about Residential Construction Rebound Getting More Convincing Based on December Data
Ever-Optimistic, At CES 2013 the CEA Releases New Growth Estimates for Industry
Every year at the Consumer Electronics Association’s (CEA) annual International Consumer Electronics Show (CES) in Las Vegas, NV, the organization releases new marketing data including forecasts about the future growth of the industry. According to the trade group, revenues for the electronics industry will reach $209.6 billion in 2013 – another new record and well over last years $204 billion level.
Even among participating companies in the CEA’s long-running marketing data collection program, there are often chuckles and whispered question marks about the accuracy of the aggregated forecasts. With one exception (2009), the CEA is famous for releasing optimistic growth forecasts that only go one way – up.
See what segments the CEA says you should be in, if you want big growth in 2013… [Read more…] about Ever-Optimistic, At CES 2013 the CEA Releases New Growth Estimates for Industry
10 Connected Technology Companies Debut The Internet of Things Consortium at CES 2013
One of the more interesting of the seemingly endless series of announcements at CES 2013 was one that heralded the formation of a new trade association called the Internet of Things Consortium (IoTC). Utz Baldwin, CEO of Ube, clued us in because, as we were to learn, Ube is one of the founding companies.
