Strategy in TECH...
We learned today that Peachtree Audio will name Andrew Clark as its new President, effective October 1st. Clark, a long time industry executive with experience at company’s large and small, is currently employed at D&M Group as its Global Business Team Leader, Soundbars & Speakers. He will leave his position in one week to take over at Peachtree Audio.
Gibson Brands (formerly Gibson Guitar) announced today that CEO Henry Juszkiewicz will be featured on an episode in season two of AMC’s reality show “The Pitch.” The show chronicles the steps that rival advertising agencies go through to win new clients.
The CEDIA Expo is next week and our annual CEDIA Survey is now closed for responses. Thank you all who participated – we truly appreciate those of you who took the time to respond. Results are in and we have to say, just when we think there are no surprises left…we get surprised again.
Apple, Inc. announced on Tuesday the long-awaited update of its key iPhone 5 smartphone, only to see its stock pummeled – losing more than 2% of its value on Tuesday and another 5.44% on Wednesday as investors appeared under-whelmed by the announcement. But is this reaction fair? Has Apple lost its innovation mojo? Or is Apple the victim of unreasonable expectations?
One of the hottest trends in the automobile industry over the last few years is the emergence of a whole new category of vehicle called the “crossover.” A crossover combines the capacious body design of a modified SUV (sport utility vehicle) with the enhanced handling and drivability of a car-based chassis. The result is something that doesn’t exist in either of those independent categories.
Now, Salamander Designs, Ltd. and Leon Speakers have partnered to create their own version of a crossover for our industry as Salamander launches a new line of accessory custom speakers from Leon, perfectly designed to integrate with their cabinets.
Being in tech, we’re supposedly in the innovation business. The fact is when it comes to marketing, we’re not very innovative. Our advertising follows predictable patterns which are NOT innovative – and leaves us open to ridicule. Well, one website is calling us on the carpet – CollegeHumor.com who has launched a video parody of tech advertising.
I found this parody courtesy of David Pogue, the New York Times tech reporter, who says he can’t stop “cackling.” I, too, laughed heartily as I recognized all those formulaic tactics advertisers use to sell generic tech products. But the more you think about it…a sour – and painful – after-taste sets in.
We often think innovation has to be some major technological breakthrough – some amazing new mobile device…or smartwatch…or IP-enabled network controller configurator extender…or such. That’s cool…but we’re firm believers in all forms of innovation – including mini-innovations. And there are opportunities for innovation everywhere. ICE Cable, for example, says it has innovation – in the box!
There are some major – and exciting – changes taking place here at The Stratecon Group headquarters…and on its Strata-gee.com website.
While we can’t tell you everything going on at this point – the big news that we can tell you is that the ALERT newsletter is being discontinued.
Why would we discontinue our ALERT newsletter, which many of you – our loyal subscribers – have been receiving for years? Read more below…
September is just days away and those of us in the custom integration channel knows what this fact means: it’s time for the Custom Electronics Design and Installation Association’s (CEDIA) Expo – this year being held in Denver, Colorado from September 26-28. As this annual trade show is such a key event – and given the fact that it provides a barometer on the overall health of the custom integration industry – for several years now, we’ve been conducting a survey to learn your thoughts about the event itself.
Social media has revolutionized marketing communications in many ways. But still, some haven’t figured out how to make it work. I often hear from companies who tell me that they don’t want their employees “wasting time” on social media – as if its only purpose is in sucking up time, or providing meaningless diversions. Smart companies recognize that, done well, social media enhances relationships with customers…and builds corporate reputations.
This week, Bloomberg tells the remarkable tale of a really old-school marketer that has figured out how to use social media to turbo-charge their relationship with customers and generate real sales. An amazing lesson that we can all learn from: elephants really CAN tap dance!
