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You are here: Home / Archives for Marketing

Marketing

HTSA Announces Their Top Vendors for 2013

October 30, 2013 by Ted Leave a Comment

HTSAlogoThe Home Technology Specialists of America (HTSA) on Tuesday announced their top vendor awards for 2013. These awards were handed out at their Fall 2013 dealer conference held last week and included a special Lifetime Achievement Award.

See who earned top honors from the national dealer group below… [Read more…] about HTSA Announces Their Top Vendors for 2013

Filed Under: Associations, Brands, Manufacturers, Marketing, News, Retailers, Shows & Events, Specialty Tagged With: Ari Supran, Bluesound, Bob Hana, Control4, Dana Innovations, Home Technology Specialists of America, HTSA, Lenbrook, Leon Speakers, Lutron, Noah Kaplan, Paradigm, Savant Systems, Sony, URC

The Miracle of…Birth – The Birth of the Bluesound Brand

October 24, 2013 by Ted Leave a Comment

Bluesound LogoLast week, I witnessed a miracle. The miracle was…a birth. It was a birth like no other, as every proud parent believes is the case with THEIR child. There was a proud Papa…and a large assembled family…brought together to celebrate the event.

This birth, like any birth, was wondrous. And…for the parents…this was an event full of hopes and dreams of what their “bundle of joy” will become. At this joyous event was a group of observers, like me. But not like me.

Was this birth – the birth of Bluesound – truly “miraculous”???… [Read more…] about The Miracle of…Birth – The Birth of the Bluesound Brand

Filed Under: Brands, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy, Tech Trends Tagged With: Bluesound, Dean Miller, John Banks, The Lenbrook Group

Promising Newcomer AudioXperts Abruptly Ceases Operations

October 15, 2013 by Ted 1 Comment

BREAKING NEWSPhoto of Eli Harary of AudioXperts

After only a little more than one year in operation, AudioXperts – a new specialty brand of audio electronics targeted at the luxury consumer market – has closed down operations. According to AudioXperts President Eli Harary, the company was forced to shut down last Friday after a key investor stopped all funding.

See more details on this startling development from a new and innovative company… [Read more…] about Promising Newcomer AudioXperts Abruptly Ceases Operations

Filed Under: Associations, Brands, Management, Manufacturers, Marketing, News, Pivot Point, Shows & Events Tagged With: AudioXperts, CEDIA Expo, Eli Harary

Buying Group Kerfuffle Continues to Smolder

October 3, 2013 by Ted Leave a Comment

VIA International logoYesterday, we reported on an unusual flare-up involving Azione Unlimited, VIA International, and the Home Technology Specialists of America (HTSA) – initially fueled by a press release from Azione that announced VIA was resigning all buying groups. In the wake of this announcement, we contacted both VIA and HTSA, who suggested that Azione’s release was not accurate.

Our post yesterday reported what both sides were saying. But today, they said more…as the kerfuffle continues… [Read more…] about Buying Group Kerfuffle Continues to Smolder

Filed Under: Associations, Management, Marketing, News, Pivot Point, Retailers, Strategy Tagged With: Azione Unlimited, HTSA, Randy Stearns, Richard Glikes, Via International

CEDIA EXPO 2013 Overview and Attendance

October 2, 2013 by Ted Leave a Comment

Photo of Blue Bear in front of Colorado Convention Center
Looking for innovation…

 

CEDIA’s Expo in 2013 returned to Denver, CO, a favorite location for many attendees and exhibitors – a point to which we can attest as so many said so in Strata-gee’s CEDIA Survey over the last few years. So was Denver the panacea needed to get everyone back into a positive state of mind? Was the show everything everyone hoped it would be?

See our thoughts below on EXPO 2013… [Read more…] about CEDIA EXPO 2013 Overview and Attendance

Filed Under: Associations, Marketing, Shows & Events Tagged With: 4K, CEDIA, CEDIA Expo, Hi-Rez audio, JVC, LG, Samsung, Sony, Ultra HDTV

GoldenEar Launches New Larger SoundBar and ‘SuperCenters’

September 25, 2013 by Ted Leave a Comment

GoldenEar logoGoldenEar, the now 3-year old brainchild of speaker savant Sandy Gross, continues an aggressive product launch schedule announcing both a new larger soundbar and a line of center channel speakers with the rather shopping mall-sounding name of SuperCenters. Like all GoldenEar products, these new models are reserved strictly for GoldenEars’ limited distribution to predominantly specialty dealers and installers.

See more on these interesting new GoldenEar speakers… [Read more…] about GoldenEar Launches New Larger SoundBar and ‘SuperCenters’

Filed Under: Brands, Manufacturers, Marketing, News, Shows & Events, Specialty Tagged With: CEDIA, GoldenEar, Sandy Gross

Peachtree Audio to Tap D&M Executive Andrew Clark as President

September 23, 2013 by Ted Leave a Comment

Photo of Andrew Clark

We learned today that Peachtree Audio will name Andrew Clark as its new President, effective October 1st. Clark, a long time industry executive with experience at company’s large and small, is currently employed at D&M Group as its Global Business Team Leader, Soundbars & Speakers. He will leave his position in one week to take over at Peachtree Audio.

See more on Clark’s transition to Peachtree… [Read more…] about Peachtree Audio to Tap D&M Executive Andrew Clark as President

Filed Under: Brands, Manufacturers, Marketing, News, Pivot Point Tagged With: Andrew Clark, Harman Specialty Group, Jim Spainhour, Peachtree Audio, Tweeter

Gibson Brands Goes Looking for an Advertising Agency on AMC’s ‘The Pitch’

September 19, 2013 by Ted Leave a Comment

Photo of Henry Juszkiewicz on The Pitch

 

Gibson Brands (formerly Gibson Guitar) announced today that CEO Henry Juszkiewicz will be featured on an episode in season two of AMC’s reality show “The Pitch.” The show chronicles the steps that rival advertising agencies go through to win new clients.

See more on Gibson’s participation on ‘The Pitch’… [Read more…] about Gibson Brands Goes Looking for an Advertising Agency on AMC’s ‘The Pitch’

Filed Under: Brands, Manufacturers, Marketing, News, Strategy Tagged With: AMC, Gibson Brands, Gibson Guitar, Henry Juszkiewicz, The Pitch

Strata-gee’s CEDIA Expo Survey Offers Surprises – Positive & Negative

September 18, 2013 by Ted Leave a Comment

Survey Results GraphicThe CEDIA Expo is next week and our annual CEDIA Survey is now closed for responses. Thank you all who participated – we truly appreciate those of you who took the time to respond. Results are in and we have to say, just when we think there are no surprises left…we get surprised again.

See some of the surprising…and not so surprising results from this our 2013 Expo Survey… [Read more…] about Strata-gee’s CEDIA Expo Survey Offers Surprises – Positive & Negative

Filed Under: Industry Trends, Marketing, News, Research, Shows & Events, Statistics, Survey Tagged With: CEDIA Expo

Apple Launches New iPhones, Stock Gets Squashed Like a Bug

September 11, 2013 by Ted Leave a Comment

Is Apple the Victim of Unreasonable Expectations? Or Is the Reaction to Incrementalism Justified?

:Photo of iPhone 5C
Apple’s new iPhone 5C

Apple, Inc. announced on Tuesday the long-awaited update of its key iPhone 5 smartphone, only to see its stock pummeled – losing more than 2% of its value on Tuesday and another 5.44% on Wednesday as investors appeared under-whelmed by the announcement. But is this reaction fair? Has Apple lost its innovation mojo? Or is Apple the victim of unreasonable expectations?

See more on the new iPhone 5C and 5S smartphones from the market leader… [Read more…] about Apple Launches New iPhones, Stock Gets Squashed Like a Bug

Filed Under: Brands, Management, Manufacturers, Marketing, News, Strategy Tagged With: Apple, iPhone, iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, Tim Cook

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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