Tributaries Launches Newly Revamped HDMI Cable Line-Up; Delivers Better Longer Performance

Tributaries announced today that it has revamped its HDMI cable line-up with an all-new approach that the company says will deliver better, and more reliable, long distance performance. As part of this line overhaul, the company is introducing a new … Continue reading

Beats Gets $60 Million Investment in Daisy; And a Visit From Apple CEO

How big has Beats Electronics, LLC become? Big enough to warrant a visit by Apple, Inc. CEO Tim Cook to discuss a potential partnership in Beat’s new streaming music service tentatively code-named Daisy. And big enough to relatively easily obtain … Continue reading

Nortek Acquires 2GIG Technologies

BREAKING NEWS Nortek, Inc. announced today that it has acquired 2GIG Technologies, Inc. from APX Group, Inc. 2GIG is a designer and supplier of residential security and home automation systems. A privately held company, 2GIG will expand Nortek’s portfolio of … Continue reading

Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention

Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers … Continue reading

AVWeek Features strata-GEE.com Post on Nortek Consolidation

AVWeek, a regular podcast produced by AVNation that sums up the top stories in Audio/Video for the week, featured a post by strata-GEE.com in their November 23rd podcast (published November 26) titled “Episode 67 Canadian Quarters.” The podcast – which … Continue reading

Nortek Consolidation Continues; Creates New ‘ProAV Group’

BREAKING NEWS Nortek Inc. announced this morning that it has consolidated several of its brands into a new organization that they call the “ProAV Group.” Consisting of several Nortek brands that were conspicuously missing from their recently formed “Core Brands” … Continue reading

Onkyo Forges Global ‘Strategic Collaboration’ with Imagination Technologies Group

Out of Tokyo, Japan this past Monday came word of a new global strategic collaboration between Onkyo Corporation, U.K.-based Imagination Technologies Group, and Imagination’s consumer division known as Pure. A global technology creator, Imagination Technologies Group largely focuses on multimedia, … Continue reading

In Search of Beats Replacement, Monster Turns to…Tumi?

The best briefcase I have ever owned – it has literally been around the world with me – is my Tumi leather soft-side, expandable briefcase. I still own it and whenever I go anywhere for a business meeting…it goes with … Continue reading

EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview

The 2012 CEDIA Expo launched with a bang for me as I previously reported when, upon entering the convention center, I was collared by a PR person who quickly walked me (without explanation) to a high-level executive for a Nortek … Continue reading