CE Week: Hot City, But Will It Be a Hot Show?

When it’s 90+ degrees where you are…it’s hot. And when, where you are, is New York City – land of concrete, steel, and glass – it’s even hotter. This week the Consumer Electronics Association (CEA) kicked off it’s newest event, … Continue reading

New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct

Results from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly … Continue reading

Gibson and Onkyo Go Wireless

The Wireless Speaker and Audio Association (WiSA) announced on Tuesday that it has signed up several new members and a couple caught our eye – Gibson Guitar Corp. (now Gibson Brands) and Onkyo Corporation. Also joining the organization are loudspeaker … Continue reading

Top Advertiser Trends in Q1 2013

As marketers, we are always watching who’s doing what in advertising. Below is a list of the top advertisers in the first quarter of 2013. There are many familiar names here…familiar largely because, as aggressive marketers, they are regularly investing … Continue reading

Gibson Guitar Announces Name Change

Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the … Continue reading

Core Brands Completes Downsizing of National Sales Force

BREAKING NEWS Strata-gee.com heard this week from multiple sources that Core Brands had completed the analysis phase of its sales force consolidation, and was now executing the termination of the losing reps – and the reassigning of brands to the … Continue reading

AudioSource Thinks Your Sound Needs a Little pOp

AudioSource, Inc., a maker of an eclectic mix of unique solutions-oriented products, announced today a new item that is a combination Bluetooth speaker/hands-free speakerphone it calls Sound pOp. Spelled with a curious capital “O”, the sound pOp ties in with … Continue reading

HDBaseT Alliance Says It Has Doubled in Size in Less Than One Year

Originally founded in 2010, the HDBaseT Alliance – a group of companies supporting a whole-house connectivity solution widely viewed as an alternative to HDMI – announced today that it has doubled in size in less than a year and now … Continue reading

To Skeptical Crowd, Apple’s Tim Cook Promises ‘Game Changers’ are Coming

Wall Street analysts are getting increasingly concerned about the ability of Apple, Inc. to sustain its historic run of innovation. Some are suggesting the company’s best days may in fact be behind it. Exacerbating the growing drumbeat of discontent…it has … Continue reading

Nortek Reports Uneven Q1 Results, But TECH Actually Contributes This Time

Nortek, Inc. reported their financial results from the first quarter of fiscal 2013 late last week. The results were mixed as the company deals with a struggling economy and a difficult internal restructuring that is impacting costs now, with any … Continue reading