Strategy in TECH...
Sonance announced this week that it has appointed well-known manufacturer sales representative firm Strateres as its representative for the New England region. This agreement includes the representation of all of the company’s brands, including Sonance, James Loudspeaker, and IPORT.
Sonance announced last week that it was transitioning its business model in Canada from one centered around a distribution model with an in-country partner responsible for all sales and servicing in the country to a new direct one where Sonance HQ will directly handle all sales and service of its products there. This week, we learn that the company has appointed a new National Sales Manager for Canada, responsible for implementing this new business model, building an all-new sales team, and managing their sales operations there.
That new executive is Toronto-based sales professional Brad Middleton.
Sonance announced this week that it is transitioning its residential business in Canada to a direct model, ending its distributor-led approach that has existed there for several years. Beginning on January 1, 2023, all sales and service of residential products from Sonance, James Loudspeaker, and IPORT will be handled directly by Sonance’s salesforce.
This post will present some of the top tech stories from CEDIA Expo 2022. You know, covering a trade show like Expo has always been a particular challenge for me. As someone who is always looking for a good story, going to a trade show with hundreds of exhibits is a bit like trying to take a sip of water from a fire hose. Nonetheless, I was able to discover several stories I found particularly interesting and I hope you’ll like them too.
IPORT, a Sonance company, announced this week it is launching an all-new, totally redesigned IPORT Connect Pro line of products. IPORT is an award-winning line of products that hold, charge, and protect tablets in a residential or commercial space. IPORT Connect Pro takes its already user-appreciated design and utility to the next level.
What a crazy couple of weeks it has been for exhibitors of CEDIA Expo 2021, and also for potential attendees who watched a slow-motion train wreck unfold right in front of their eyes. It was almost exactly two weeks ago – on August 10th – when Savant CEO Robert Madonna suddenly announced that Savant was pulling out of CEDIA, due to concerns over the surging infections from the Delta variant of COVID-19.
Little did we know then that this was the trickle before the flood…
Sonance, a leading supplier of custom integration speakers and electronics, announced today that they will “withdraw from exhibiting at the 2021 CEDIA Expo,” much as several other exhibitors have decided over the last few days. In fact, today has been a big day for such withdrawals – almost a third of all companies who announced they were pulling out of the show, made that announcement today.
Sonos, Inc. [NASDAQ: SONO] released their fourth quarter and full year financial results for fiscal 2020. Their performance pleasantly surprised Wall Street and their stock value exploded well over 20% in Thursday trading as the company exceeded analysts’ estimates for both revenue growth and profits. But is everything as it appears here?
In a press conference at CEDIA Expo Virtual last week, James Loudspeaker showed the gathered press a dramatic new expansion of their all terrain line of outdoor speaker products – new outdoor towers that just might move the earth beneath your feet. The company says that these new All Terrain Outdoor Towers “are designed to deliver concert-level performance outdoors.”
At the dawn of the custom integration industry (then custom installation industry), it became clear to many that there was strong consumer demand for a more custom solution that allowed clients to reclaim floor space lost to big box speakers. This demand led to the creation of in-ceiling and in-wall speakers. Certainly, for many consumers, this was a dramatic step forward in regaining control of their interior design. Yet as time went by, it was clear that what many clients really wanted was…completely invisible sound.
But invisible speakers generally don’t match the sound quality of traditional visible in-ceiling/in-wall models – a major performance compromise that causes many integrators to refuse to offer them. But in a press conference at the CEDIA Expo Virtual this week, Sonance told the gathered media that they have solved the conundrum of the sound quality compromise of invisible speaker performance.
