Strategy in TECH...
Today we learned that Core Brands has taken steps to reorganize their product marketing teams with moves both to bring in new executives – and to move two prominent executives out. Mitch Witten, former Core Brands Director of Audio, and Mark Weisenberg, Business Development, are both out of the company effective immediately.
2013 ends today and it is fun to look back on the top stories of the last year. Many times, this yields surprises as stories from early in the year are easy to forget. In this post, we are revealing the top Strata-gee.com stories from 2013 based on which stories generated the most page views…therefore, those stories that you – the reader – found most interesting.
On Thursday last week, Nortek, Inc. released the financial results for its third quarter (ending September 28, 2013) as well as their nine-month YTD results – and on the following Friday convened a conference call with analysts to discuss them. While management put a positive spin on these results, one didn’t have to look very hard to see some glaring bumps Nortek is experiencing on their challenging road to success through restructuring and reorganization.
You can almost hear it in Michael J. Clarke’s voice when he said: “Nortek’s net sales and underlying operating performance for the third quarter were consistent with our expectations.” Not exactly the rousing proclamation of success we typically hear on their conference call for industry analysts.
Two well-known and established sales representative firms in the state of Michigan have merged their companies into one larger and better resourced entity. Both firms, Boyle Sales and TWC Michigan, have substantial dealer networks throughout the state and represent and support respected lines of top manufacturers in the consumer electronics industry. The new merged organization promises to be one of the top specialty electronics reps in the state.
In an announcement considered a surprise by most in the industry – Core Brands announced that it has named Joe Roberts as VP of products and marketing. Roberts will replace Paul Starkey, the former President of Core Brands’ Elan division and, most recently, Senior VP of Marketing for the company.
One of the more interesting developments we saw at CE Week was the launch of a new series of products from Nortek, Inc. in the Core Brands, LLC booth called Korus. Korus is a line of wireless speakers designed to work with content streamed from you favorite smartphone/tablet/PC. Another line of wireless speakers is not particularly newsworthy. But Korus has a couple of tricks up its sleeve that IS unique…
Strata-gee.com heard this week from multiple sources that Core Brands had completed the analysis phase of its sales force consolidation, and was now executing the termination of the losing reps – and the reassigning of brands to the winning reps. Core Brands, a division of Nortek, Inc., had announced the downsizing process in a conference call with their entire sale representative network on April 19th – laying out a process for which the desired result was to create a smaller network of fewer authorized sales representative companies presenting most, if not all, of the company’s ten brands.
Just three weeks ago, we had the opportunity to speak with Core Brands Senior Vice President of Marketing Paul Starkey, who confirmed information we had received from multiple sources about an impending announcement of significant changes in the way the company planned to go to market. Starkey confirmed much of the information we had uncovered, especially changes to systems and processes.
But regarding one major initiative we asked Starkey about – that of an extensive restructuring of its sales representative network – he was not able to confirm…at that time.
Core Brands, a division of Nortek, Inc., will announce sweeping new structural and marketing initiatives this coming Tuesday, April 1st, Strata-gee.com has learned from multiple sources. In a recent post on parent company Nortek, we alluded to sources telling us about impending changes in what was to be a major announcement – literally a fundamental change in the way the company does business.
Core Brands, a division of Nortek, Inc., has announced a couple of key appointments this week as it continues its restructuring in the wake of its creation late last year putting 10 separate companies under the Core Brands umbrella. The company has worked rapidly to restructure their organization and this announcement serves as part of that effort.
Joining Core Brands are Mitch Witten – most recently with Monster – and Nanci Bergman – most recently with Soul Electronics (part of Signeo).
