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You are here: Home / Archives for Core Brands

Core Brands

Witten & Weisenberg Out of Core Brands as Company Reorganizes Its Product Management Team

February 11, 2014 by Ted 1 Comment

BREAKING NEWS

Nortek's Core Brands LogoToday we learned that Core Brands has taken steps to reorganize their product marketing teams with moves both to bring in new executives – and to move two prominent executives out. Mitch Witten, former Core Brands Director of Audio, and Mark Weisenberg, Business Development, are both out of the company effective immediately.

See who is newly joining the company, or has been promoted into new roles… [Read more…] about Witten & Weisenberg Out of Core Brands as Company Reorganizes Its Product Management Team

Filed Under: Brands, Management, Manufacturers, News, Pivot Point, Strategy Tagged With: Brett Faulk, Core Brands, Joe Roberts, Mark Weisenberg, Mitch Wittenberg, Randall Logan, Yann Connan

Readers’ Choice – The Top Strata-gee.com Stories of 2013 as Picked by Readers

December 31, 2013 by Ted Leave a Comment

Top 10 Graphic

2013 ends today and it is fun to look back on the top stories of the last year. Many times, this yields surprises as stories from early in the year are easy to forget. In this post, we are revealing the top Strata-gee.com stories from 2013 based on which stories generated the most page views…therefore, those stories that you – the reader – found most interesting.

See Strata-gee.com’s Readers’ Choice for top stories of 2013 below – Do you remember these?… [Read more…] about Readers’ Choice – The Top Strata-gee.com Stories of 2013 as Picked by Readers

Filed Under: Brands, Manufacturers, News Tagged With: 3vNet, AudioXperts, Automated Control Technology Partners, Beats, Beats by Dr. Dre, Core Brands, Gibson, GoldenEar, HDBaseT, NAD, Nortek, Onkyo, Samsung, Seiki, Sound pOp, Teac, Thiel, Wireworld, Yamaha

Nortek Q3 Results: The Road to Success Remains Really, Really Bumpy

November 14, 2013 by Ted Leave a Comment

Troubling TidbitsOn Thursday last week, Nortek, Inc. released the financial results for its third quarter (ending September 28, 2013) as well as their nine-month YTD results – and on the following Friday convened a conference call with analysts to discuss them. While management put a positive spin on these results, one didn’t have to look very hard to see some glaring bumps Nortek is experiencing on their challenging road to success through restructuring and reorganization.

You can almost hear it in Michael J. Clarke’s voice when he said: “Nortek’s net sales and underlying operating performance for the third quarter were consistent with our expectations.” Not exactly the rousing proclamation of success we typically hear on their conference call for industry analysts.

What are the “bumps” Nortek’s hitting on the road to success?… [Read more…] about Nortek Q3 Results: The Road to Success Remains Really, Really Bumpy

Filed Under: Brands, Financial, Management, Manufacturers, News, Strategy Tagged With: 2GIG, Core Brands, Linear, Michael J. Clarke, Nortek

Two Great Lakes State Reps Are Now One

November 5, 2013 by Ted Leave a Comment

Boyle Davis Sales LogoTwo well-known and established sales representative firms in the state of Michigan have merged their companies into one larger and better resourced entity. Both firms, Boyle Sales and TWC Michigan, have substantial dealer networks throughout the state and represent and support respected lines of top manufacturers in the consumer electronics industry. The new merged organization promises to be one of the top specialty electronics reps in the state.

See more details on this dramatic new development… [Read more…] about Two Great Lakes State Reps Are Now One

Filed Under: Marketing, News, Pivot Point, Sales, Strategy Tagged With: Bob Boyle, Boyle Davis Sales, Boyle Sales, Chet Davis, Core Brands, Nortek, TWC Michigan

Core Brands Hires New Marketing VP to Replace Starkey

September 17, 2013 by Ted Leave a Comment

Nortek's Core Brands LogoIn an announcement considered a surprise by most in the industry – Core Brands announced that it has named Joe Roberts as VP of products and marketing. Roberts will replace Paul Starkey, the former President of Core Brands’ Elan division and, most recently, Senior VP of Marketing for the company.

See more on this surprising announcement, including comments from Starkey… [Read more…] about Core Brands Hires New Marketing VP to Replace Starkey

Filed Under: Brands, Industry Trends, Management, Manufacturers, News, Pivot Point, Strategy Tagged With: Bill Pollock, Core Brands, Elan, Joe Roberts, Paul Starkey

Core Brands Kicks Off KORUS at CE Week

July 10, 2013 by Ted 2 Comments

SKAA logoOne of the more interesting developments we saw at CE Week was the launch of a new series of products from Nortek, Inc. in the Core Brands, LLC booth called Korus. Korus is a line of wireless speakers designed to work with content streamed from you favorite smartphone/tablet/PC. Another line of wireless speakers is not particularly newsworthy. But Korus has a couple of tricks up its sleeve that IS unique…

See more on KORUS…including what really separates it from other streaming products… [Read more…] about Core Brands Kicks Off KORUS at CE Week

Filed Under: Brands, Manufacturers, Marketing, News, Pivot Point, Shows & Events, Tech Trends Tagged With: AirPlay, Bluetooth, Core Brands, KORUS, SKAA

Core Brands Completes Downsizing of National Sales Force

June 6, 2013 by Ted 2 Comments

BREAKING NEWS

Nortek's Core Brands LogoStrata-gee.com heard this week from multiple sources that Core Brands had completed the analysis phase of its sales force consolidation, and was now executing the termination of the losing reps – and the reassigning of brands to the winning reps. Core Brands, a division of Nortek, Inc., had announced the downsizing process in a conference call with their entire sale representative network on April 19th – laying out a process for which the desired result was to create a smaller network of fewer authorized sales representative companies presenting most, if not all, of the company’s ten brands.

But there is some question as to how successful the process was, given continuing multi-rep territories… [Read more…] about Core Brands Completes Downsizing of National Sales Force

Filed Under: Brands, Manufacturers, News, Pivot Point, Sales Reps, Specialty, Strategy Tagged With: Core Brands, Nortek Inc., Paul Starkey, Reps

Core Brands to Significantly Downsize Their Sales Rep Network

April 22, 2013 by Ted 2 Comments

BREAKING NEWS *EXCLUSIVE*

Nortek's Core Brands LogoJust three weeks ago, we had the opportunity to speak with Core Brands Senior Vice President of Marketing Paul Starkey, who confirmed information we had received from multiple sources about an impending announcement of significant changes in the way the company planned to go to market. Starkey confirmed much of the information we had uncovered, especially changes to systems and processes.

But regarding one major initiative we asked Starkey about – that of an extensive restructuring of its sales representative network – he was not able to confirm…at that time.

But that changed last Friday when the company told reps of a major sales force restructuring… [Read more…] about Core Brands to Significantly Downsize Their Sales Rep Network

Filed Under: Brands, Industry Trends, Management, Manufacturers, News, Pivot Point, Sales Reps, Strategy Tagged With: Aton, BlueBOLT, Core Brands, Elan, Furman, Niles, Nortek, Panamax, Paul Starkey, Proficient, SpeakerCraft, Sunfire, Xantech

EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st

March 28, 2013 by Ted Leave a Comment

Photo of Paul Starkey
Paul Starkey
Senior VP of Marketing

Core Brands, a division of Nortek, Inc., will announce sweeping new structural and marketing initiatives this coming Tuesday, April 1st, Strata-gee.com has learned from multiple sources. In a recent post on parent company Nortek, we alluded to sources telling us about impending changes in what was to be a major announcement – literally a fundamental change in the way the company does business.

Find out what Core Brands is set to announce next week… [Read more…] about EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st

Filed Under: Management, Manufacturers, Marketing, News, Pivot Point, Specialty, Strategy Tagged With: Aton, BlueBOLT, Core Brands, Elan, Furman, Niles, Nortek, Panamax, Paul Starkey, Proficient, SpeakerCraft, Sunfire, Xantec

Two Key Appointments for Core Brands Announced

January 16, 2013 by Ted Leave a Comment

Nortek's Core Brands LogoCore Brands, a division of Nortek, Inc., has announced a couple of key appointments this week as it continues its restructuring in the wake of its creation late last year putting 10 separate companies under the Core Brands umbrella. The company has worked rapidly to restructure their organization and this announcement serves as part of that effort.

Joining Core Brands are Mitch Witten – most recently with Monster – and Nanci Bergman – most recently with Soul Electronics (part of Signeo).

See more on these key Core Brands appointments… [Read more…] about Two Key Appointments for Core Brands Announced

Filed Under: Manufacturers, News Tagged With: Core Brands, Dave Keller, Mark Weisenberg, Mitch Witten, Nanci Bergman, Nortek

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A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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