Core Brands, a division of Nortek, Inc.’s TECH segment, announced today that it has appointed Chris Bundy as its new Director of Marketing Communications. In this role, the company says that Bundy is responsible for “developing and delivering innovative branding, marketing strategies, and product launches across then brand lines…” Bundy’s most recent position was director of marketing for Atlona.
Core Brands
Nortek Consolidation Continues; Creates New ‘ProAV Group’
BREAKING NEWS
Nortek Inc. announced this morning that it has consolidated several of its brands into a new organization that they call the “ProAV Group.” Consisting of several Nortek brands that were conspicuously missing from their recently formed “Core Brands” group, the ProAV Group combines Gefen, TVOne, and Magenta Research into one consolidated group.
See more on this latest round of Nortek consolidation… [Read more…] about Nortek Consolidation Continues; Creates New ‘ProAV Group’
EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview
The 2012 CEDIA Expo launched with a bang for me as I previously reported when, upon entering the convention center, I was collared by a PR person who quickly walked me (without explanation) to a high-level executive for a Nortek company who felt the need to tell me – in compelling and direct terms – what he thought of strata-GEE.com’s coverage of the Core Brands consolidation. (Hint: he didn’t like it.) After a few minutes of somewhat hot-under-the-collar conversation, things cooled off a bit and he offered to get me together with the Core Brands management to clarify the situation.
Now we’re getting somewhere… [Read more…] about EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview
Seeing CEDIA Expo in a Whole New Light
Wednesday, the day before the 2012 CEDIA Expo opens its show floor, is both the day many integrators come to the convention center to take educational classes – and also the press comes for a day full of press conferences.
I approached the event this year with a high level of anticipation, as our strata-GEE.com CEDIA survey suggested that attendance might be better than originally anticipated. As I approached the convention center, I was surprised by the lack of activity around the outside of the hall. Then a CEDIA hotel shuttle bus showed up and – suddenly – we had a fair amount of activity.
Little did I know that when I entered the hall, I had a rather intense surprise waiting… [Read more…] about Seeing CEDIA Expo in a Whole New Light
Nortek Noise Continues – Xantech President Hallett Leaves Company
BREAKING NEWS
Multiple industry sources have confirmed that Xantech President Graham Hallett has resigned his position with the company, effective September 1st. Xantech is one of ten Nortek, Inc. brands being consolidated under the new “Core Brands” umbrella company, the formation of which we recently reported.
Since the consolidation of the various Nortek brands began back in 2010, there have been many employees leaving the company – mostly at lower- and mid-level positions. Recently, however, some of the top-level executives of the various Nortek brands have joined the exodus.
List of Nortek’s ex-execs continues to grow…
[Read more…] about Nortek Noise Continues – Xantech President Hallett Leaves Company
Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization
This Monday, Nortek, Inc. announced yet another reorganization, their third major structural change since the company decided to group its A/V assets under one roof back in April 2010. The company has created yet another new company called Core Brands which will further consolidate and control a total of ten of the company’s A/V brands in their Technology Solutions Segment (TECH).
The brands affected by this consolidation include Aton, BlueBOLT, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech. Core Brands will be based at offices in Petaluma, CA; Calrsbad, CA; Riverside, CA; and Marblehead, MA.
Aren’t 10 brands under one roof really just a new conglomerate?…
[Read more…] about Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization
