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7 Trends That Will Influence Marketing in 2015

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From The Stratecon Group

Multi Ethnic People Holding The Word TrendsMarketing is changing in fundamental ways. That is not a theory…that is a fact. And if you’re still marketing your goods and services the way you always have – using traditional interruption marketing tools & agencies…you are losing ground to more savvy competitors who have embraced the new tools and techniques of engagement marketing.

AdAge.com recently published an article called Seven B-To-B Marketing Trends That Will Shape 2015, that agrees with our premise of the changing nature of marketing…and highlights trends taking place in the market now…

See more about the 7 trends in marketing you should be taking advantage of now… [Read more…] about 7 Trends That Will Influence Marketing in 2015

D&M Fires Back – Asks Judge to Throw Out Sonos Lawsuit

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BREAKING NEWS

D&M LogoD&M Holdings fired back at Sonos this week, filing papers with the United States District Court asking the judge to dismiss the lawsuit launched against them by Sonos last October alleging patent infringement. Saying that Sonos’ complaints, both the original and a later-amended one, “fail to meet the pleading requirements” established by the U.S. Supreme Court, as well as the U.S. District Court.

Likely not the response that Sonos was hoping for, D&M has bounced the case back to the judge for an immediate ruling.

D&M’s response included some interesting details… [Read more…] about D&M Fires Back – Asks Judge to Throw Out Sonos Lawsuit

S. Korea Stakes Claim as World’s #1 TV Supplier

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Photo of South Korean flagNew market data confirms what you probably already suspected, South Korea is the #1 supplier of TV products to the world. Home to both Samsung Electronics and LG Electronics, S. Korean media is calling itself the ‘Country of TV.’

See some surprising new global TV market data… [Read more…] about S. Korea Stakes Claim as World’s #1 TV Supplier

Local TV Crew Tracks Mysterious Van; Traces It to Apple

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Apple, Inc. LogoA San Francisco TV station KPIX news crew inadvertently ran across a mysterious blue minivan  with an odd assortment of cameras and technology affixed to the top. The purpose of this van was not obvious…nor was the owner, as it was completely unmarked. But the intrepid KPIX reporters traced the van and discovered it was leased to…Apple.

What was Apple up to with this van?… [Read more…] about Local TV Crew Tracks Mysterious Van; Traces It to Apple

Core Brands Promotes Maldoon to Director of Sales, Security Channel

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Nortek's Core Brands LogoCore Brands announced today that it has promoted Loren Maldoon to Director of Sales, Security Channel. An internal advancement, previous to this promotion, Maldoon had been National Sales Manager for Core Brands’ Proficient Audio brand.

See more on this announcement… [Read more…] about Core Brands Promotes Maldoon to Director of Sales, Security Channel

Planar to Show Unique Transparent OLED Technology at ISE2015

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Planar logoPlanar Systems, Inc. announced today that it will show a new transparent OLED technology this month at Integrated Systems Europe (ISE) 2015 this month. Calling themselves “a pioneer in this next wave of transparent display” Planar will show what looks to be an impressive 55″ prototype display with stunning OLED image on a transparent screen.

See more on this interesting new technology from Planar… [Read more…] about Planar to Show Unique Transparent OLED Technology at ISE2015

Sharp Considers Dropping TV Biz in N. America

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Photo of Sharp booth at CES“Sharp has fallen on hard times again,” declared an at times shocking report in the Nikkei this week. The statement comes in the wake of the company announcing on Tuesday that, rather than their forecast of a profit for the current fiscal year,  the company will in fact book a net loss. And this disappointing news will almost certainly drive the call for a much more drastic restructuring than has been accomplished in the past – with the company reportedly considering pulling out of the television business in North America altogether.

See more on this stunning reversal in Sharp’s fortunes… [Read more…] about Sharp Considers Dropping TV Biz in N. America

Long-Time, Well-Respected Industry Executive Tom Ishii Passes Away

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Photo of Tom Ishii
Tom Ishii

Sadly, we learned at the end of last week that long-time, well-respected industry veteran Tom Ishii has passed away. Mr. Ishii was a long time Executive Vice President of Onkyo USA Corp. and we are told he passed away after a short illness.

Learn more about Mr. Ishii’s passing… [Read more…] about Long-Time, Well-Respected Industry Executive Tom Ishii Passes Away

Toshiba Takes A Hike – Drops TV Biz Everywhere But Japan

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Toshiba logoToshiba Corp. announced late yesterday that it has decided to exit the TV business in all export markets, including North America. The move shocked some, but those who follow the trends in the TV business were not surprised at all as Japanese manufacturers have struggled to maintain viability in a low profitability category with declining demand.

See more on Toshiba’s industry reshaping decision… [Read more…] about Toshiba Takes A Hike – Drops TV Biz Everywhere But Japan

Kaleidescape Appoints Industry Veteran Mark Weisenberg as VP Sales

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BREAKING NEWS… STRATA-GEE.COM EXCLUSIVE

Kaleidescape logoWe have learned today that Kaleidescape has appointed well-known industry veteran Mark Weisenberg as Kaleidescape’s new Vice President of Sales. Weisenberg replaces former VP of Sales Buzz Goddard, who left the company this past December.

See more on this new appointment… [Read more…] about Kaleidescape Appoints Industry Veteran Mark Weisenberg as VP Sales