Klipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand.
Strategy
Soundcast Casts Deeper into International Waters
*BREAKING NEWS*
We told you last week about Soundcast Systems, Inc. who has engaged in a bold play to reinvigorate its business with the owners upping their capital investment, bringing in new management, an
d ramping-up both marketing and personnel. When we interviewed President Mike Weaver about his international strategy, he paused and declined to go into great detail. He did, however, vaguely allude to a forthcoming “major announcement” relative to Soundcast’s international plans.
Today, the company revealed what must be the news that Weaver was referring to, as it announced that the company has hired LVZ International, a firm that specializes in international sales.
See more on this new turn-of-events… [Read more…] about Soundcast Casts Deeper into International Waters
Soundcast Casts a New Expanded Role for Itself
Earlier this week during the Audio Associates Dealer Expo held in New Jersey, we had an opportunity to meet with Mike Weaver, President of San Diego-based Soundcast Systems, Inc. Soundcast, a manufacturer of wireless outdoor speakers has been around for quite some time and although it seems to have achieved some recognition for good quality products, the company has been a little sleepy and unremarkable…until recently, that is.
With new money from the founders, a new team of executives, and recently launched new products – Soundcast has definitely cast a new expanded role for itself in the industry…
See more on the dynamic new growth trajectory the company is on, below… [Read more…] about Soundcast Casts a New Expanded Role for Itself
Does Your Website Measure Up? New Study Provides Benchmark
By now, most of us in the TECH industry have launched websites to represent our businesses online. However, it can be hard to know just how your website measures up as compared to other small business websites – all vying for attention of the web “surfers.”
Now, a new and pretty comprehensive study of more than 6,000 small business websites has been released – and the results provide a benchmark against which you can see how your web marketing efforts measure up.
See an interesting infographic & how your website stacks up vs. the average small business… [Read more…] about Does Your Website Measure Up? New Study Provides Benchmark
6 Steps to Ensuring You’re Replete with Rewarding Referrals
When we ask integrators or installers how they get business, we’ll often get the same one-word answer: referrals. This is not a huge surprise. But what is a little surprising is that when we ask how they go about getting referrals – we often get nothing but perplexed looks.
See our advice on how to find yourself replete with rewarding referrals below… [Read more…] about 6 Steps to Ensuring You’re Replete with Rewarding Referrals
Further Industry Consolidation as ‘Home Theater’ and ‘Sound & Vision’ Magazines Merge
Finding themselves at the crossroads of two struggling industries – consumer electronics and traditional publishing – Source Interlink Media, the owners of both Home Theater and Sound & Vision magazines, has decided to merge the two properties into one entity. The combined entity will be known as Sound & Vision – apparently leaving the Home Theater name plate to the annals of history.
This pivot point provides a sad demarcation in a once vibrant competition. See more below… [Read more…] about Further Industry Consolidation as ‘Home Theater’ and ‘Sound & Vision’ Magazines Merge
Does the Sound Pop’s Sound Really Pop? Or Is That Sound Just Their Bubble Bursting?
When I first learned about AudioSource’s new Sound Pop – a small, relatively inexpensive (around $40 street price) Bluetooth speaker – I assumed it was just like all of those thousands of other Bluetooth speakers introduced over the last couple of years. You know: convenient, portable, maybe a cutesy design and…sounds like crap. Later, I got a press release and saw some specs. They look promising but, still, I remained…shall we say…skeptical.
Then, at CE Week last month, I met AudioSource’s CEO Tom O’Mara. He gave me “the pitch” and – perhaps sensing my skepticism – beseeched me to “Just listen to it” as he handed me a little box not much larger than a Rubik’s Cube.
See what happened when I “Just listen[ed] to it”… [Read more…] about Does the Sound Pop’s Sound Really Pop? Or Is That Sound Just Their Bubble Bursting?
Can This Man Redefine A/V Specialty Retail?
It’s been quite a ride for New Jersey’s Electronics Expo over the last year or so. Once riding high as one of the fastest growing New Jersey electronics retailers, the company has struggled with the changing economy, changing industry, bankruptcy, and recovery. It’s been a wild ride and founder Leon Temiz says he is committed to crafting a new type of specialty retail business.
Now out of bankruptcy, see Temiz’s plans for a new A/V specialty retail format… [Read more…] about Can This Man Redefine A/V Specialty Retail?
AudioSource: Keeping the Foundation, But Building a Whole New Business
The theme for CEWeek this year – as far as we’re concerned – was “CHANGE.” There were very few “traditional” products shown or updated – and a plethora of new products and categories, such as wireless systems, mobile devices, innovative [predominantly mobile] accessories, new app concepts, and more. And one interview we conducted – with AudioSource CEO Tom O’Mara – seems to embody that sense of change, as he seeks to – while keeping the company’s foundation – build a whole new (and changed) company.
See the dramatic changes at AudioSource as their smallest product has the biggest impact… [Read more…] about AudioSource: Keeping the Foundation, But Building a Whole New Business
World Wide Stereo Scores Exclusive Rights to Launch Samsung 85″ 4K Ultra HDTV in Region
World Wide Stereo, a prominent audio/video specialty retailer with two locations in the greater Philadelphia metropolitan market, announced today that they have been given the exclusive rights to introduce Samsung’s new 85″ 4K Ultra HDTV into the region. The company says customers can already see the all-new set from Samsung at its new Ardmore, PA design center.
