Lenbrook America held a media event last week in Manhattan where they announced the birth of a new brand of multi-room wireless (and wired) music streaming systems called Bluesound. Bluesound is designed to be positioned above brands like Sonos in terms of price and performance…but tuck underneath some of the higher-end solutions such as those offered by NAD and others. The company hopes to create a profitable step-up market for higher priced, better performing solutions in the digital domain – as once existed in the analog realm years back.
