If you’ve been following the flow of articles and postings about our forced transition from 
www.stratecongroup.com to www.strata-GEE.com, you know that I was scared to death about making this change – literally losing sleep and enduring a wide variety of gastrointestinal issues (I’ll spare you the gory details). Why?
Strategy
Docking Solutions Open New Markets for Denon & Marantz
This week at D+M Group’s press presentation, the company focused on two major new product categories that appear to be targeted areas of growth for the company. After a general presentation with overview, the company broke up the rather large group of reporters into two sections: Group A, my group, went directly to a special display of docking products…or complete music systems with an iPod/iPad/iPhone dock. Group B went to headphones (see my report on Denon’s new headphone line here).
[Read more…] about Docking Solutions Open New Markets for Denon & Marantz
D&M Holdings Announces Sweeping Changes – Starting with Their Name
Even by late-May’s standards, it was an unusually hot and humid day this week as a major contingent of the tech press gathered up in Mahwah, New Jersey at the weirdest looking Sheraton you’ve ever seen – more rocket ship than hotel. We were summoned to a press presentation by D&M Holdings that promised to be more significant than those in the past. Little did we know that the heat of the day was presaging the hot presentation that was the subject of our gathering!
[Read more…] about D&M Holdings Announces Sweeping Changes – Starting with Their Name
Maybe Late to the Party, But Denon Headphones Arrive in a Big Way
At a major press event in New Jersey Tuesday, Denon announced a new company name, a new logo, newly restructured operations…and an imperative to create new products and expand into new markets. Technically, Denon has been in the headphone business for a while. But as part of a new more aggressive marketing strategy – the company has launched an all-new line of headphones designed for specific and tightly defined consumer segments. But wait…as infomercials and headphone product manager Petro Shimonishi liked to say…there’s more.
[Read more…] about Maybe Late to the Party, But Denon Headphones Arrive in a Big Way
BREAKING NEWS: Nortek Reorganizes Its Reorganization
Today, just a short time ago, Nortek Inc.’s AVC Group released an announcement that a major new phase of their reorganization is in the works. Specifically, the AVC Group which currently is the merged brands of Niles Audio, Elan, and Xantech, will be expanded to include SpeakerCraft, Proficient, Panamax/Furman all under the same roof. Furthermore, Nortek’s former reorganizer – Mark Terry – has been reorganized out of the newly restructured company.
[Read more…] about BREAKING NEWS: Nortek Reorganizes Its Reorganization
Connecting Three Powerful Partners – Technology, Vendors & Dealers
At this week’s Alliance Expo 2012 in Newark, NJ, we sat down with event promoter Audio Associates’ CEO Ron Meyerowitz to get his take on the event…and on trends in the industry. The dealer show, held annually by the well-known New York Metro-area sales representative firm, appeared to be quite successful at a time when many in the industry find business sluggish. We wanted to know – why was this year their biggest show ever…and what is the secret of their success?
[Read more…] about Connecting Three Powerful Partners – Technology, Vendors & Dealers
Our BIG Announcement!
<May 17, 2012> OK…the day has finally come. It is time to make our big announcement. For those of you who don’t know, Stratecon is a strategic marketing company. In addition to writing newsletters about trends and issues, we work with companies of all types to develop strategically sound marketing plans and to drive new business development. [Read more…] about Our BIG Announcement!
New York’s Huge ‘Alliance Expo’ Dealer Show is Next Week
<May 16, 2012> New York manufacturers representative firm Audio Associates tells me that they are ready-to-go for their huge dealer show called “Alliance Expo 2012 – Partnering for a Stronger Tomorrow” scheduled for next week and originally announced in the ALERT last month. Launching this coming Tuesday, May 22nd and wrapping up Wednesday, the company says they are pulling out all of the stops for another mega-event, taking place this year at the Hilton Doubletree Hotel in Newark, NJ. [Read more…] about New York’s Huge ‘Alliance Expo’ Dealer Show is Next Week
Lenbrook & Retailers Launch New Specialty Showroom Solution for Quality Digital Audio
<April 25, 2012> Earlier this month Lenbrook America announced a new initiative it has launched in partnership with a select group of independent specialty retailers to roll out a stylish showroom optimized to display and demonstrate high quality digital audio solutions. Called the “Digital Music Experience Center,” the striking showrooms are designed to allow specialty retailers to tap into the burgeoning contemporary digital music phenomenon AND expose consumers to the wonderful (and probably unknown to them) world of higher resolution audio performance. [Read more…] about Lenbrook & Retailers Launch New Specialty Showroom Solution for Quality Digital Audio
With a Final Heave-Ho, Russound Sells Off Colorado vNet
<April 25, 2012> In a narrative that at times was more daytime soap opera than strategic corporate initiative, Russound has disposed of Colorado vNet for the last time, selling the brand off to Vice President of Sales and Marketing Mike Anderson. This ends a problematic history with Russound acquiring, closing down, relaunching, and now selling off Colorado vNet in a short on-again-off-again three-year relationship that started in 2009. [Read more…] about With a Final Heave-Ho, Russound Sells Off Colorado vNet
